Author: CienteMarTech

Sales and marketing teams work relentlessly to expand the customer base. How can you leverage ABM to garner high-value clients for brand amplification? The tactics of an ABM strategy propel the dynamics of your marketing plan through strategized campaigns toward business growth. It shifts your focus from randomly targeting a pool of customers to implementing an audience-centric approach instead. According to 93% of marketers, account-based marketing is the secret ingredient for facilitating brand objectives. There are three types of engagement programs: Strategic, ABM Lite, and Programmatic. Your brand objectives and customer pain points will decide the best fit. Whether you invest…

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