B2B buyers are overwhelmed by the colossal volumes of data that beset us today. In this podcast, Hakob Arotine (Team Lead, Field Marketing, SAP) and Suruchi Bhargava (CMO, Ciente) discuss how engagement rate ties back to people, tech and data gaps, and AI-led experiences. In today’s day and age- how we invest in tech can be the difference between winning and losing. These investments are easy to make but hard to get returns from, especially if not done strategically. Explore how cost-benefit analysis can ensure marketers spend their budgets on the right tech. Here is your podcast. About the Guest:…
Author: CienteMarTech
Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us. In this episode, Unnati (Group Head, Dentsu Creative) and Suruchi (CMO, Ciente) discuss how media planning is as much science as it’s art, why it’s imperative to pare down ad KPIs, and what’s behind the uptick in the adoption of Gen AI. Keep pace with the tech evolution. Here’s the episode. About the Guest: Unnati MehrotraGroup Head, Dentsu Creative Unnati is passionate about marketing and its impacts on businesses and society. Her experience in the Marketing domain spans over…
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Data-driven marketing isn’t just about crunching numbers. More so, it’s about the reframe- how brands show up for their customers. In this podcast, Keyur (Associate Director – Data and Analytics Strategy, Merkle) and Suruchi (CMO, Ciente) discuss how brands can measure their impact on the customer, buying propensity to maximize media budgets, and digital maturity to bring down CPAs. If the data is the engine that fuels our systems, AI is the accelerator. Tune in now! About the Guest: Keyur DhavleAssociate Director – Data Analytics Strategy at Merkle Keyur has over eight years of consulting experience in Analytics, MarTech, Data Engineering …