Author: CienteMarTech

As AI ramps up its capabilities, it is time to start using it now. Here’s the best 17 AI SEO tools for you.

Brand awareness is just the beginning of a customer’s journey with your business. How can you create a positive customer experience in the long run?

Through-channel marketing integrates the best of SaaS and marketing to give you an ergonomic solution. Are your marketing teams fully leveraging it?

Social media has revolutionized businesses across the globe, but this connectivity could potentially result in a legal lawsuit. How can you avoid it?

Market intelligence and market research can boost your ROI when used in the right way. How can you use these to drive smarter business decisions?

Data is a critical component of a successful ABM strategy. How can you leverage data-driven insights for effective marketing?

A good CX can bring you closer to your brand advocates. How can data analytics help you deliver a seamless experience?

Data-driven marketing isn’t just about crunching numbers. More so, it’s about the reframe- how brands show up for their customers. In this podcast, Keyur (Associate Director – Data and Analytics Strategy, Merkle) and Suruchi (CMO, Ciente) discuss how brands can measure their impact on the customer, buying propensity to maximize media budgets, and digital maturity to bring down CPAs. If the data is the engine that fuels our systems, AI is the accelerator. Tune in now! About the Guest: Keyur DhavleAssociate Director – Data Analytics Strategy at Merkle Keyur has over eight years of consulting experience in Analytics, MarTech, Data Engineering …

B2B companies are swiftly adopting marketing automation for its array of benefits. But how do you decide which tool is ideal for your brand?

Marketing automation reshapes customer engagement by streamlining your efforts. How can the 2024 trends help you stay ahead of the curve and empower your brand?