With tech transforming industries to such an extent that many business categories have been rendered obsolete, companies mustn’t only expand into new markets but also create new markets. In this episode, Suruchi Bhargava (CMO, Ciente) interviews Zhenya Winters (Head of Marketing, Bottomline)- talking about market expansion, business strategy, the role of partnerships in market success, and thought leadership as a growth strategy. “I think as a marketer, but also as a business strategist, you have to look to see where the most potential is”- says Zhenya. Listen to the entire pod conversation here. About the Guest: Zhenya WintersHead of Marketing,…
Author: CienteMarTech
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B2B buyers are overwhelmed by the colossal volumes of data that beset us today. In this podcast, Hakob Arotine (Team Lead, Field Marketing, SAP) and Suruchi Bhargava (CMO, Ciente) discuss how engagement rate ties back to people, tech and data gaps, and AI-led experiences. In today’s day and age- how we invest in tech can be the difference between winning and losing. These investments are easy to make but hard to get returns from, especially if not done strategically. Explore how cost-benefit analysis can ensure marketers spend their budgets on the right tech. Here is your podcast. About the Guest:…
Stories are hardwired in us, so much so that with narrative is how we make sense of the world around us. In this episode, Unnati (Group Head, Dentsu Creative) and Suruchi (CMO, Ciente) discuss how media planning is as much science as it’s art, why it’s imperative to pare down ad KPIs, and what’s behind the uptick in the adoption of Gen AI. Keep pace with the tech evolution. Here’s the episode. About the Guest: Unnati MehrotraGroup Head, Dentsu Creative Unnati is passionate about marketing and its impacts on businesses and society. Her experience in the Marketing domain spans over…
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