Author: CienteMarTech

The GTM framework isn’t broken- the lead strategy is. In this thought-provoking pod conversation, Suruchi Bhargava (CMO, Ciente) and Richard Jacobson (Chief Marketing & Communications Officer for ASEAN at IBM) dissect what it takes to keep marketing relevant and human in an AI-powered world. From bringing agentic AI into enterprise workflows to breaking free from the MQL mindset, Richard shares how IBM is navigating the shift with purpose, precision, and people at the core. If you’re rethinking GTM, wrestling with AI integration, or just trying to lead smarter in this new era- this conversation’s going to hit home. Richard JacobsonChief…

In this episode of TechTalk by Ciente, host Suruchi Bhargava catches up with Rafal Kaczkowski, Senior Marketing Project Manager at The Channel Company, for a no-fluff convo on what it really takes to thrive in today’s fast-changing marketing world. From AI and automation to creative chops and data smarts, Rafal breaks down how brands can stay sharp and stand out. They get into the nitty-gritty of using AI as a boost — not a crutch — and how to keep campaigns both human and high-impact. He breaks down how great project management keeps the wheels turning, clears the clutter, and brings big ideas to life…

“Doing what you’ve always done won’t move the needle forward.” In today’s data-driven world, precision matters. Success isn’t just about generating leads—it’s about refining account selection, integrating intent signals, and ensuring sales-marketing alignment. A unified Martech stack, clean data, and predictive analytics aren’t just buzzwords—they’re the foundation of scalable revenue growth. In this episode of Tech Talk by Ciente- Madelyne Oliver (Senior Marketing Operations Manager, ABM – Cloudflare) and Suruchi Bhargava (CMO, Ciente) unpack the frameworks that drive smarter targeting, seamless handoffs, and sustainable growth. If you’re in marketing ops, ABM, or revenue leadership, this one’s for you! About the…

Language isn’t just words—it’s the key to real customer connections. It’s how brands build trust, break barriers, and turn engagement into revenue. Studies prove marketing in a customer’snative language boosts ROI, optimizes ads, and drives higher engagement. In this episode, Cristina Jibleanu (Program Manager, IBM) and Suruchi Bhargava (CMO, Ciente) dive into the power of language in marketing—covering storytelling that resonates, smart localization strategies, content optimization frameworks, and the evolving world of project management. “Don’t let roadblocks stop you—keep moving forward with what’s clear and achievable while managing risk.” Tune in now🎧 About the Guest: Cristina JibleanuGlobalization Program Manager, IBM…

The cause-and-effect approach to measuring performance is making marketers increasingly myopic. The focus today should be on creating moments of shared value. In our 45th podcast episode, Dominic Milan (Strategy lead, Dentsu B2B) and Suruchi Bhargava (CMO, Ciente) explore what’s redefining media and marketing- underscoring Gen AI, engagement, and long-term value. 🎙️”Positive brand experiences all kind of stem from meaningful dialogue. And if you take Dentsu as an example, our CXM business centers around the premise of the next best action.” Learn how to strategize in terms of attention versus reach to make your marketing plans more powerful. Dive in!…

Owing to economic and political disequilibrium and a pandemic that went out of hand, modern consumers have a hard time comprehending who to turn to for credible information. The currency of business lies in the relationships and connections we cultivate. As brand builders, the onus is on us to honor human connection- said Paula Parkes (Vice President of Marketing, Asia Pacific & Japan at ServiceNow) in this podcast episode with Ciente’s CMO- Suruchi. The riveting discussion has action-packed takeaways on navigating the crossroads of trust, tech, and innovation. Grab the insights here. About the Guest: Paula ParkesVice President Marketing, Asia…

Modern marketing teams struggle to optimize cross-channel performance. It’s easy today to measure the performance of channels in isolation, but that doesn’t offer a comprehensive view at the customer level. Join host Suruchi Bhargava, CMO of Ciente, as she chats with Angela Barthel, Field Marketing Manager at Eightfold, about the art and science of marketing data visualization, data-driven stories, optimizing cross-channel performance for today’s empowered buyer, multi-touch attribution, and effective loyalty programs. Dive into another electrifying marketing conversation right here. About the Guest: Angela BarthelField Marketing Manager, Eightfold I am a dynamic marketing professional with a strong foundation in sales,…

Digital maturity is more than just using tech—it’s about reimagining how your business operates in the era now called the fourth industrial revolution. True digital leaders don’t follow old playbooks; they set new standards. The biggest challenge today? There is no benchmarking out there- no real definition of saying what an organization has achieved is truly mature. Rahul Karam (Director – Digital & Performance, Initiative) and Suruchi Bhargava (CMO, Ciente) dig deep into digital maturity, analytics, and outcome-oriented marketing efforts on Ciente’s new TechTalk. As the digital world keeps changing, we’ve got to break away from the usual playbook– that’s…

Customer data is coming in hot from all directions—but which sources are actually usable? Which ones need refining before they’re worth anything? Is all of this data flowing into a single system like a CDP? Can you pinpoint information about a particular individual or buying group based on your integrated data source? Madhur (General Manager, Marketing at Tata Communications) and Suruchi (CMO, Ciente) cover it all in this new TechTalk episode. From developing a strategic marketing program, using ABM power moves to embracing an entrepreneurial vision- this discussion will equip you with a power-packed game plan to lead with impact.…

The best partner marketing programs? They’re never static. Having led marketing at HubSpot and now at Microsoft- in this podcast episode with Ciente’s CMO Suruchi- Mo’Shai (Senior Global Lead for Strategic Partner Marketing at Microsoft) talks about the key KPIs like pipeline contribution, partner engagement, customer retention, and sales enablement—but it’s all about how you use the data to tell the right story. Beyond the numbers, value alignment is everything. If your partner’s culture and goals don’t sync with yours, the partnership falls flat for the customer. And while marketers are laser-focused on performance, branding still holds power—especially in today’s…