Author: Ciente Editorial Team

The rise of AI has drastically changed the way businesses connect with their customers. Here are some benefits and pitfalls of using AI in marketing.

You’ve led teams at Sony, Omnicom & Sky (currently). Were there challenges specific to the industry / company, or you noticed a similar pattern in leadership obstacles? I have worked in the media world for well over 2 decades but the pace of change in the past 4 years has been seismic! And especially in the past 6 months, the tectonic plates have been dramatically altered! And as a leader, one must be braced for continuous change and be prepared for VUCA (volatile, uncertain, complex and ambiguous) which has become pretty much the norm. When I was at Sony way…

Coca-Cola has used generative AI to create a new campaign- Masterpiece. And yes, it has been a roaring success.

Know how top orgs use project management to maximize their business value and adopting a broader & more strategic focus on their marketing efforts.

Discover the latest influencer marketing trends to watch out for in 2023. From micro-influencers to authenticity, learn how to stay ahead in this evolving industry.

Gen Z is influencing trends and shaping how people relate to brands. How can marketers capitalize on this shift?

Nitin Sharma
AVP – Consumer Success & Insights Mining @ Hakuhodo – AGL

Skyrocketing business ROI doesn’t stem just from marketing your business. The goal is to overcome dynamic operational challenges using smarter Martech tools. Marketing technology is transforming the way businesses approach their marketing strategies. With the right implementation and utilization of Martech tools, marketers can streamline their efforts and maximize the impact of marketing technology investments to drive growth. The tools also help in examining customer behavior and optimize the campaigns for a better ROI. A study by BDO & WARC shows that the global Martech market is projected to grow from $121.5 billion in 2020 to $182.6 billion by 2025. This gives the laggards…

Marcom can’t be a piecemeal strategy. It needs to be connected to data and cross-functional expertise to be impactful. High-quality marketing communication inspires your audience to take action and drives better business results. But to craft excellent communications, CMOs must build a robust core and gauge marcom competencies. This article will deconstruct that and offer insights that would help marketing leaders deliver impact. Let’s drill it down. Why Marketing Communications matter so much Marcom isn’t only about promoting a brand; it gives your brand a personality. Along with CX, marcom matters a lot for loyalty and brand memory. How a…

There’s a chasm between the CX brands deliver and what customers expect. Technology can bridge this gap. The CX technology space is rapidly growing, and this acceleration is so fast-paced that in just four years, the industry grew from $471 Bn to $641 Bn in 2022. What does it mean for your business? What does it translate to in terms of growth and customer demands? During such economic headwinds, business leaders must prioritize efforts that boost CLV. It’s time to get serious about customer experience technologies or risk becoming irrelevant. A part of the picture Many businesses have begun leveraging…