Connecting with customers throughout their buyer’s journey lays the foundation for a personalized marketing strategy. How can you ace it? Aligning with your customer’s journey has become essential in today’s competitive business landscape. Every interaction your customers experience with your company shapes their perspective of your business. Customer journey touchpoints are important in developing smooth experiences and establishing enduring customer relationships. A touchpoint can include any of the following: an online ad campaign, customer service call interaction, website visitation, social media activity, or even a basic email exchange. Each touchpoint connects with the next to create a customer journey from awareness through conversion.…
Author: Ciente Editorial Team
Although data analytics provides valuable customer insights, you may encounter roadblocks. Being aware of these will help you tackle them head-on. The tech industry is continuously shifting, with new tools and innovations being introduced. And amidst all this, analytics remains the cornerstone of informed decision-making. However, some B2B brands struggle to retrieve actionable insights from raw data. With new data ushering in, businesses must streamline information and invest in the right technologies. Brands can see a massive difference in their performance efficiency with data analytics. However, there are some challenges associated with its application. Let’s dive into them. Slaying the…
Businesses are determined to derive the maximum value from their efforts. How can they spearhead their strategies toward the most promising accounts? In the era of hyper-digitization, originality has taken a back seat. Every approach, which promises to be different, lacks authenticity and a voice that calls out to the masses. The essence at the base of almost everything entails a specific monotony. It is prevalent in marketing. ABM used to be a niche practice, but today it’s become a common B2B marketing strategy. Initially, the focus was only on leveraging this hands-on approach for long-term growth and a handful…
Brands often spend a chunk of their time curating high-quality digital assets. Find out how DAM can help gauge its maximum value. Due to the large data assets businesses produce, they must now adopt structured asset management practices. The risk factor in not doing so can result in inefficiencies and low productivity, especially when digital assets remain scattered and unstructured without a proper management system. This is where Digital Asset Management is a significant addition. Digital Asset Management (DAM) system stores and organizes digital content while facilitating retrieval and distribution. It maintains content consistency while speeding up collaboration and securing…
Marketing is undergoing a substantial shift. With the integration of modern tech into existing systems, marketing’s capabilities have taken a huge leap forward. Brands are able to refine their old strategies to find a delicate balance with modern endeavors due to dynamic buyer behavior. This challenge has resulted in a need to optimize the resources available to us. And another possible solution remains – forming a strategic partnership. This is how brands grow. Quora and Bombora chose one such road. Today, the companies announced that they have integrated their capabilities to improve audience targeting. Advertisers can now step in and…
Martech released a piece recently. They talk about Gen-AI’s role in the brand narrative. It is a topic worth contributing to. In their piece, they speak about the importance of AI in the brand’s narrative. It is an amazing dive into the ways brand discovery and reputation will change. But let’s also talk about the usage of Gen-AI as a tool and its role in reshaping the brand’s story. Authenticity is something we have heard mentioned in every brand’s story. It has become a vital criteria for buyers. But AI seems like the antithesis of this. Brands that use AI-generated…
“Over the next 10 years, advertising will move from communicating to predicting, and emoting, based on human needs,” wrote the Guardian in 2015. According to them, advertising in 2025 should be about feelings – entirely consumer-centric, allowing us to step into an emotional journey. It’s 2025, and VIOOH’s partnership with helloo, the Brazilian media company, has not failed these expectations. Through this, the brands hope to seamlessly connect buyers and sellers – domestic and global, and offer them an engaging programmatic advertising experience. The partnership promises to bring the DOOH (digital-out-of-home) advertising to over 15000 screens in Brazil – from…
Data is the currency of the modern world. However, data is mismanaged and used incorrectly. DMPs offer to solve this problem, giving power back to you. Data is power in the right hands. It can influence and change a decision and seem monolithic and unchanging. Data is seen as a fact rather than a dynamic piece of information. And rightfully so, the way organizations and individuals have harnessed data to generate profits and predict outcomes has been widely regarded as a silent revolution in its own right. But unfortunately, data is grossly mismanaged. There are trillions of data sets, and…
Shifting consumption patterns demand consistent brand experiences across channels. And a well-structured strategy can be their saving grace. The rapidly evolving digital landscape has led to significant changes in customer demands. This has introduced shifts and unlikely patterns in how customers experience things. So, to say the least, the digital customer experience (DCX) differs from the traditional ways. DCX highlights how customers interact through different channels such as websites, mobile apps, social media platforms, and chatbots. It also includes user interface design, personalization, response time, and seamless navigation. To ensure these components are seamlessly facilitated, a successful DCX strategy delivers…
Content syndication providers have a large audience that helps you maximize reach. But how can you select the best syndication provider to achieve this? Brands work hard toward crafting a content strategy and publish different forms of content to interact with the audience. However, despite all inputs, the business outcomes may not be as expected. And the main reason for this pitfall is a lack of reach. There is a key driver of interaction here: distribution. Distributing content across various platforms increases reach and engagement with new or existing followers. Studies have shown that businesses leveraging content syndication experience 45%…