Customer success is focused on ensuring that customers achieve what they want. How will assisting your customers help your business thrive?
Author: Ciente Editorial Team
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MarTech trends are revolutionizing the way marketers attract clients. Gain insights on how to optimize your marketing technology for success.
Ad Tech is redefining several age-old marketing techniques and providing businesses with better tools to reach their customers. How can organizations take advantage of it?
Discover the future of e-commerce advertisements through retail media advertising and AdTech companies. Personalization, programmatic technology, and augmented reality redefine digital marketing.
If you’re investing more time in technology than it’s freeing up for you- is it an investment or a mere liability? We’ve all had our fair share of experiences with complicated technologies that make most of us want to pull our hair out. It’s frustrating, to say the least. We’ve also had experiences that are the polar opposite- they make life easy. These platforms and technologies are smooth and intuitive. You get what you need without racking your brains too hard. Simplicity wins in the digital world. Your customers want seamless experiences with the products and services they interact with;…
In this episode, Akshita Kanumury (Manager, Product Marketing @Freshworks) illustrates the fresh vantage points to look at product marketing, the 5 step approach to translate a product’s value internally and with the whole internal universe, the strategic approach to streamlining the collaboration between product marketing and product management, and more. About the Guest: Akshita is a seasoned marketer and is part of Business World’s 30 under 30 marketers (2022). Her experience spans across multiple marketing functions like product marketing, marketing strategy, digital marketing and branding. Akshita has worked with organisations of different scale and is currently leading product marketing globally for Freshworks Analytics. She…
Strategic content can help marketers crack the code- from carving out a new space and creating a new category to influencing how people buy software. In this podcast, Ciente discusses with Jakub Rudnik (Director of Content Marketing, ActiveCampaign) positioning a brand in a crowded marketplace, creating content for exposure and revenue growth, and connecting with customers on a deeper and more meaningful spectrum. Tune in now! About the Guest: Jakub Rudnik wears many hats: storyteller, educator, leader, creative. He’s a marketing leader, adjunct professor, and sports journalist — depending on the day. His experience includes: TOFU content | MOFU content | organic content…
B2B customer behavior is not just changing; it’s revolutionzing the whole industry. In this podcast, Ciente discusses some exciting stuff with Helene Sourdeau (Senior Marketing Manager, Trintech) , such as the significance of humanizing a brand, what’s trending in Fintech, in-person events, and the top ABM strategies for revenue growth. Tune in now! About the Guest: Multilingual Senior Marketing Manager with strong experience across agencies, sales, international marketing, and integrated media platforms. 14+ years’ experience in marketing and sales, 8+ years’ experience in B2B technology markets in the EMEA region. Excellent relationship builder, motivational leader and forward-thinker, that focuses on measurable…
Technology has transformed B2B sales forever. In this podcast, Ciente discusses with Dor Vardi (CEO & Cofounder, Samplead)- the best ways to drive customer loyalty, AI’s role in modern sales, and data-driven strategies to create value in each interaction. Tune in now! About the Guest: Founder & CEO of Samplead – A generative AI sales agent that helps sales teams increase conversion, reignite dormant leads, and reach results they haven’t seen before. Also founded Caricaturewall, bootstrapped and sold products to 400+ companies and generated $1M+ in sales using outbound only. Former Special Forces commander with 5 years of experience in…
1. Can you tell us more about yourself and your career trajectory? Sure! I’m an Illinois native living in the Boston area, having recently moved back from Donegal, after living there for nearly two years during the pandemic to be near my husband’s family. I also lived in Ecuador for several years when I was younger, as a Fulbright scholar and a Master’s student. I’m a mom of two very spirited daughters with a pandemic puppy (now three years old!) who matches their energy levels. My career began with AT&T. I worked remotely as a Spanish interpreter for a division…