Black and White Zebra has rebranded their sales and marketing tool SoftwareSelect to Revleads. A leading tech media company, the transition reflects BWZ’s ongoing commitment to providing solutions tailored to the needs of B2B SaaS sales and marketing. Revleads will be providing B2B SaaS vendors with access to a “scaled, niche, and highly engaged audience actively researching, comparing, and purchasing software. Unlike traditional advertising platforms.” Revleads differentiates itself by offering precision targeting with intent-driven engagement. In BWZ’s words – “This approach minimizes wasted ad spend while maximizing lead quality and conversion potential. By leveraging its targeted user base, the platform…
Author: Ciente Editorial Team
Read More
Google has launched new AI features powered by Gemini. With these additions, Google hopes to help its users with new and complex questions. In the US, Gemini 2.0 will be used for AI overviews to help with complex questions like coding, mathematics, and multimodal queries. These queries will be answered faster and be of higher quality. However, Google is not satisfied with stopping at AI overview. They have heard their users asking for AI responses for even more of their searches. In response, Google will be launching AI Mode, an early experiment in labs. This will be a new search…
Building robust brand reputation takes time. And even a miniscule mistake could prove costly. How can brands proactively manage this? The modern buyer is self-aware. With digital resources and channels at the doorstep, they can leverage research, instigating a shift in their buying patterns. It has led to heightened demand and dynamic expectations. And what happens when these expectations are not met? Criticism, scrutiny, and endless social debate. In this digital-first era where social media is at the forefront of every public opinion – shared and discussed, brands take consumer opinions quite seriously. This prolonged noise seems unmanageable, especially when…
Exposure to unsettling content has proven detrimental for teens. How can parents police such habits? YouTube has come up with a solution. As a part of its recent updates, YouTube has launched additional features to propagate teen safety. It leverages the help of third-party resources to establish safe viewing experiences online. While the web is a widely helpful place, certain corners require policing. It’s the other side of the coin. Thus, in partnership with the American Psychological Association, YouTube has released a parents’ guide. This guide helps parents understand how to encourage healthier viewing habits for their teens. Because the…
Mozilla has been in the news for updating their terms of use regarding data. “When you upload or input information through Firefox, you hereby grant us a nonexclusive, royalty-free, worldwide license to use that information to help you navigate, experience, and interact with online content as you indicate with your use of Firefox,” This change in the privacy policy sparked criticism from its users. Mozilla’s Firefox has been a bastion of privacy and transparency. With its roots in open source, Firefox has always been a popular choice for people who don’t enjoy data tracking. To them, this privacy update must…
On Thursday morning, Facebook experienced an outage for an hour. The disruption pushed users toward other social platforms to voice their disappointment. At around 7:36 am, the platform stopped working, as was reported by over 1600 users worldwide. DownDetector reports that this number rocketed to 18,000 by the evening. However, this was only for website users, as the mobile app continued to function normally. This hiccup resulted in users not being able to access their Facebook feeds, upload posts, or log in to their accounts. The main message on their screens said the same thing – “Sorry, something went wrong.…
Microsoft shuts down Skype and reroutes users toward Teams in hopes of establishing it as their go-to modern communications hub. This video-calling platform gained immense popularity when it was first introduced. With its user count skyrocketing in the 2000s, Microsoft knew it had a Voice over Internet Protocol platform like no other. It transformed and improved communication for businesses, friends, and family. But in recent years, tech has transformed how people connect. From telephones to video calls, it has been a revolutionary step ahead. During COVID, the world became aware of these transformations, especially with the introduction of Microsoft Teams…
Microsoft reports testing a free version of audience-favorite – Office 365. But this catch might pull back your enthusiasm. The number of premium Microsoft 365 active users has grown exponentially in 2024. From 100 million in 2017 to over 400 million in 2024, the increase has proved how many businesses and individuals rely on the application. One of its most fascinating features continues with its simple and accessible functionalities. So, it’s surprising if Microsoft makes Office 365 free for users, providing access to PowerPoint, Excel, and Word. The feature remains in a testing phase as its probability has left the…
Crunching numbers to power marketing efforts can be cumbersome, but quantitative marketing manages every piece of this puzzle- here’s how. Marketing research is the secret ingredient to unlocking how customers and brands connect and identify what influences these connections. You gauge details like how individuals make decisions and what affects those decisions, how firms compete for consumers, how you can develop solutions to match customer preferences, maximize profits, and much more. There are two methodologies to conduct marketing research: Qualitative and Quantitative. Qualitative research is more descriptive-research-based, while quantitative research is numbers-oriented. In this blog, we will cover Quant marketing and…
Substack’s new video publishing and monetization tools come as a relief for creators. Could it become a reliable avenue for them in the coming years? After the ban on TikTok in the US, Substack has come through for creators. The platform has newly launched its video publishing and monetization tools. Generally leveraged for writing, Substack is transforming its policies as TikTok’s future remains unmappable in the US. It has now allowed its creators to post videos directly on the app. Previously, this could only be done through a desktop. But after the ban on the widely-loved creator app, Substack has…