Marketing leaders are hard-pressed to do more with less. Though it’s easier said than done, North Star metrics can help drive ROI, deliver results, and build the capabilities to thrive, even during turbulent shifts. In this podcast with Maryel Roman Price, the head of Digital Demand at Adobe, we discuss critical data points and insights into the evolving B2B universe and how to supercharge marketing at a time when budgets flatline. About the Guest: Maryel Roman-PriceHead of Digital Demand, DX, APAC Adobe Maryel Roman-Price is an entrepreneur-turned-marketer passionate about marketing, storytelling, and delivering great experiences. As the APAC Head of…
Author: Ciente Editorial Team
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Strategic decisions are based on in-depth research and varied inputs. How can you revolutionize your B2B marketing by unleashing the power of data?
Seamless integration of marketing automation and CRM maximizes efficiency, boosts sales, and nurtures customer relationships. How can you harness this power?
As companies rush to scale sales personalization, they must understand the importance, strategies, and the ethical conundrum it poses in the process.
ABM strategies target specific companies with personalized campaigns creating more meaningful connections. Unlock the power of ABM to supercharge your B2B marketing efforts.
Personalization offers a tailored experience, and automation technology speeds up the procedure, improving the entire customer journey. How do you strike the right balance?
What is your favorite part about working at Ordway? Ordway’s target market is technology startups, which is really cool. We get to sell to all the newly funded companies in sectors like generative AI, crypto, blockchain, and cybersecurity. To understand our buyer persona and ideal customer profile we have to understand their growth strategies and how they generate revenue. Over the past two years, I’ve gotten to spend a lot of time studying the business models, pricing strategies, and financial reporting of the fastest-growing SaaS and cloud companies. I tend to geek out on stuff like this! In addition, startups…
A strong MarTech stack will help you engage existing customers and move prospects down the sales funnel. What challenges do businesses face and how can you overcome them?
Could you share a bit about yourself and your career trajectory? I didn’t take a traditional path to IT. I started off in criminal justice, but I was always intrigued by IT and computers and would try to enhance technology processes wherever I was working. This got me promoted into the actual IT department, and I have never looked back. For more than 25 years, I have been devoted to user experience and the efficiency of IT systems. As someone who has been in the IT trenches, I know the challenges our IT teams face. From the 3 a.m. phone…
In this short and sweet episode, Ciente discusses with Jacob Joseph (the Head Of Business (Middle East, Turkey & Africa) – Microsoft Advertising at InMobi) what it means to lead a media sales team at a massive scale, the role of AI in unifying customer journeys, maximizing marketing ROI, and audience intelligence. It’s not always about reinventing the wheel but making the best use of the budget. Learn how to build engaging customer relationships and double down on customer activation. About the Guest: Jacob Joseph is a result-driven, persistent and analytical professional with experience in media sales. He is the…