Elisa Phillips VP, Sales @ Omneky You joined Omneky as the VP of Sales in February this year. How has the journey been so far? To what extent do you think tech is changing the dynamics between sales and marketing? Could you enlist some of the pain points Omneky has been solving for its customers? Why is creative orchestration crucial for revenue growth? What’s your take on AI-powered marketing? How is Omneky transforming the advertising landscape? Why should AI be an intrinsic element in designing ads? Elisa: In addition to personalization, AI helps to drive efficiencies, creativity and scale. AI…
Author: Ciente Editorial Team
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High-quality data is essential to stand out when thousands of other things are vying for your customer’s attention. Marketing is transforming to support the modern customer journey. With adults making 35000 decisions a day, the cognitive load can become too overwhelming. Marketers must gauge customer decision-making to craft the right strategy, creating more opportunities. This blog post will illustrate the high-quality data imperative. Let’s dive in! The newness The volume of new tools and technologies entering the market is astonishing. The technology landscape has shifted substantially and continues to do so even now. These advancements have bestowed on people a plethora of…