“Over the next 10 years, advertising will move from communicating to predicting, and emoting, based on human needs,” wrote the Guardian in 2015. According to them, advertising in 2025 should be about feelings – entirely consumer-centric, allowing us to step into an emotional journey.
It’s 2025, and VIOOH’s partnership with helloo, the Brazilian media company, has not failed these expectations. Through this, the brands hope to seamlessly connect buyers and sellers – domestic and global, and offer them an engaging programmatic advertising experience.
The partnership promises to bring the DOOH (digital-out-of-home) advertising to over 15000 screens in Brazil – from shopping malls to residential buildings.
Advertising was losing its voice amidst the market noise, and VIOOH is bringing it back – by capitalizing on programmatic’s agility. By connecting over 325 million people, the partnership hopes to transform advertising by helping boost ad engagement and receptivity.
This is the step DOOH has been awaiting.
What’s ecstatic regarding this development is helloo’s inventory with broad access from public to commercial and private spaces. Its well-thought-out placement of screens across Brazil will help different advertisers (home-grown and foreign brands) reach diverse Brazilian audiences throughout major cities as well as regional areas. This is all possible due to their go-to strategy being an in-depth use of data intelligence and segmentation.
The objective VIOOH and helloo have in mind is connecting both sides of the spectrum – the brand and its audience. It’s all about connection, conversation, and innovation, especially by creating a visual impact.