Industry Leaders to Unite on Stage at Possible to Discuss Reducing Programmatic Advertising’s Carbon Footprint While Driving Performance
RIDGEWOOD, N.J., April 3, 2025 /PRNewswire/ — Infolinks, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, today announced a strategic partnership with Scope3, the platform powering safe, sustainable growth in media and advertising. The collaboration reinforces Infolinks’ dedication to Green Media Products (GMP), designed to optimize campaign performance while minimizing environmental impact.
Infolinks provides buyers with a data-transparent GMP via exclusive ad placements. Driving lower carbon emissions in digital advertising, Infolinks stands out as one of the most sustainable digital marketplaces, as its ad units are directly Supply Path Optimized (SPO) on publishing partners and reside outside of header bidding. Leveraging Scope3’s comprehensive emissions model, Infolinks empowers advertisers to seamlessly lower carbon emissions across its exclusive marketplace campaigns.
Advertisers can make more sustainable buying decisions by leveraging Scope3’s data and measurement capabilities alongside Infolinks’ direct-to-publisher relationships and SPO strategies. By prioritizing high-quality, low-emission inventory, the alliance provides brands with a transparent, curated path to effective digital advertising that benefits both business outcomes and the planet.
Since early 2023, more than 3,500 brands have adopted lower-emission media packages through Infolinks’ marketplace, demonstrating the growing demand for sustainable advertising solutions.
“Infolinks has long believed that sustainability in advertising isn’t just a moral obligation—it’s a strategic advantage,” said Bob Regular, CEO of Infolinks. “By integrating Scope3’s carbon measurement solutions with our curated Green Media Products, we’re helping advertisers drive performance while actively reducing waste and emissions. This is the future of responsible, results-driven advertising.”
Less Noise, More Green: Why Curation Drives Sustainability will take center stage at Possible 2025, where industry leaders will discuss how sustainable supply path curation enhances both performance and environmental responsibility. The session, moderated by Infolinks CEO Bob Regular, will feature Brian O’Kelley, CEO of Scope3, alongside industry experts Elizabeth Donovan, Senior Vice President, Global Head of Retail & Commerce Media Networks at Acxiom/Kinesso, and Greg Joseph, VP of Inventory Development at StackAdapt. Together, they will explore how precision in supply path curation leads to both better ad performance and a reduced environmental footprint.
“Partnering with Infolinks aligns with our mission to bring accountability and action to digital advertising’s sustainability challenge,” said Brian O’Kelley, CEO of Scope3. “Advertisers and publishers now have a direct, measurable way to reduce emissions while improving business outcomes, proving that sustainability and efficiency go hand in hand.”
“Brands will gain access to curated inventory that eliminates unnecessary bid requests and minimizes intermediaries—two of the biggest contributors to programmatic advertising’s harmful carbon impact. By leveraging Infolinks’ marketplace and Scope3’s carbon emissions measurement data, advertisers can confidently invest in media that aligns with both performance and sustainability goals,” said Jonathan Slavin, CBO of Infolinks.
Infolinks remains steadfast in its commitment to sustainability. Through infrastructure optimization, request streamlining, and a direct publisher path, the company has significantly reduced emissions across its marketplace. Looking ahead, Infolinks continues to innovate, ensuring long-term sustainability and efficiency in digital advertising.
For more information about how Infolinks and Scope3 are shaping the future of sustainable digital advertising, visit www.infolinks.com/infolinks-offers-buyers-exclusive-green-media-products-powered-by-scope3-data/
About Infolinks Media
Infolinks is a premium, direct curated marketplace that guarantees the most effective and sustainable placement of proprietary advertising placements. Infolinks AI-powered Smart Algorithm™, makes it easy for our advertising partners to instantly access the insights and perfectly curated mix of ad units they need to appear within to drive the strongest, greenest return on ad spend (ROAS) across our exclusive network of 25,000+ premium publishing partners. Infolinks’ direct, exclusive partnerships with publishers provide unrivaled transparency and allow our advertising partners to outperform their brand and performance marketing goals across their display, video and CTV advertising investments by as much as 25%. If you are interested in a guaranteed way to maximize your ROAS or monetization across display, video and CTV, visit www.infolinks.com.
SOURCE Infolinks Media