With tech transforming industries to such an extent that many business categories have been rendered obsolete, companies mustn’t only expand into new markets but also create new markets.
In this episode, Suruchi Bhargava (CMO, Ciente) interviews Zhenya Winters (Head of Marketing, Bottomline)- talking about market expansion, business strategy, the role of partnerships in market success, and thought leadership as a growth strategy.
“I think as a marketer, but also as a business strategist, you have to look to see where the most potential is”- says Zhenya.
Listen to the entire pod conversation here.
About the Guest:
Zhenya has more than 25 years of experience in the Financial Services sector, specialising in payments over the last 12+ years. Her key focus areas within payments, messaging and connectivity include real-time domestic & cross-border payments, payments verification & ISO 20022. Zhenya is an ambassador for the award-winning Women of Fintech community, a member of the organisational committee of Women in Alliances, a member of the prestigious 100 Women in Finance and is listed in the Innovate Global Women in Fintech Powerlist 2022