Programmatic Advertising - Ciente

Freshpaint Integrates with StackAdapt to Unlock High-Performance, First to Market Privacy-Compliant Programmatic Advertising

By PRNEWSWIREAugust 9, 20240

News provided by: TaleSplash for Freshpaint, Aug 09, 2024, 08:00 ET New integration supports conversion tracking and performance optimization while…

ADTECH

Ad Tech Platforms And Their Role In Digital Advertising Industry – Ciente

By CienteMarTechApril 30, 20240

Mass marketing won’t cut it anymore. Marketers must be precise. How can marketing teams leverage ad tech for efficient digital…

Data & Analytics

Simpli.fi Honored with Multiple Industry Awards Spotlighting the Company’s Exponential Growth and Momentum in 2023

By PRNEWSWIREJanuary 4, 20240

Recognized in the 2023 Effective Mobile Marketing Awards, CampaignTech Awards, and by the Association of Marketing and Communication Professionals FORT…

AdTech

Hero Media Partners with AdTheorent to Create the First ML-Powered Black-Owned DSP in Programmatic Advertising

By PRNEWSWIRENovember 17, 20230

Hero One, powered by AdTheorent, enables advertisers to leverage the power of AI and Machine Learning to reach and engage…

AdTech

Mediavine Represents the Largest Percentage of DEI-owned Websites, Per Data from Jounce Media

By PRNEWSWIRESeptember 6, 20230

BOCA RATON, Fla., Sept. 5, 2023 /PRNewswire/ — Mediavine, the largest, independent full-service ad management firm in the U.S., has announced that it…

AdTech

Pixalate Releases Q2 2023 Mobile App Developer Advertising Market Share Report for Google and Apple Apps

By PRNEWSWIRESeptember 1, 20230

7K app developers in EMEA account for 40% of global open programmatic ad revenue on mobile apps – trailed by APAC’s…