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    • Marketing Software
      1. Marketing Software
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      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

      May 23, 2025

      Persado Debuts Marketing Compliance Agentic AI For Financial Services

      May 23, 2025

      IRIS Software Group to Invest in Instead, the AI-driven Tax Platform

      May 22, 2025

      Head, World’s First AI Marketer, Sparks Frenzy; Spots Filled Instantly

      May 21, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Eco-Growth Strategies, Inc. Engages TraDigital Marketing Group to Enhance Investor Relations Services

      May 30, 2025

      HTX DAO and HTX Ventures at Bitcoin 2025: Empowering the Global Rise of the Bitcoin Ecosystem

      May 30, 2025

      How Marketers Adapt to AI Search Shifts: Insights From Info-Tech Research Group

      May 29, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Allbound and Channel Mechanics Unite Under a Single Brand: Channelscaler

      May 30, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Google vs Amazon: Tech Giants Unleash Huge AdTech News to Revolutionize Advertising

      May 28, 2025

      Flat Ads Showcases at MAU Vegas 2025: Advancing Programmatic Advertising Innovations

      May 21, 2025

      Invoca Launches Durable Attribution for Google Ads to Improve Conversions in a Privacy-First World

      May 21, 2025

      DISH Media Unveils AdvantEdgeâ„¢, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Faye Partners with Section to Accelerate Workforce AI Readiness

      May 22, 2025

      Peak Toolworks Unveils Redesigned U.S. and Canadian Websites with Enhanced eCommerce Capabilities and Expanded Company Insights

      May 21, 2025

      Infosys and LogicMonitor Collaborate to Transform Business Performance and Reliability of IT Operations

      May 21, 2025

      Nayya Launches on PrismHR Marketplace Through Strategic Partnership

      May 21, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Socket Fiber Plugs In GOCare Digital Experience Platform to Enhance Customer Engagement

      May 22, 2025

      Fuel Cycle Introduces FC UX, a Modern Replacement for Legacy User Experience Testing Platforms

      May 21, 2025

      PolyAI names The CX 100 for 2025: One hundred visionaries revolutionizing customer experience

      May 8, 2025

      Sitecore Appoints Eric Stine as Chief Executive Officer, Marking Next Phase of Growth and Innovation

      May 1, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      AI Commerce Demands Action: Parcel Perform’s AI Decision Intelligence Redefines E-commerce Delivery Experience

      May 22, 2025

      Quantum Computing Inc. Reports First Quarter 2025 Financial Results

      May 16, 2025

      WEKA Bolsters Executive Leadership Team With New CRO, CPO and CSO Appointments

      April 23, 2025

      Hyland continues the company’s market evolution with the leadership expansion of its global sales organization

      April 14, 2025
    Ciente | MarTechCiente | MarTech
    Home»Strategy & Management»Buyer Persona Institute’s Revised and Expanded 2nd Edition of the Groundbreaking Marketing Book, Buyer Personas, is Now Available
    Strategy & Management

    Buyer Persona Institute’s Revised and Expanded 2nd Edition of the Groundbreaking Marketing Book, Buyer Personas, is Now Available

    By PRNEWSWIREJuly 31, 2024No Comments3 Mins Read
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    Jim Kraus, President of the Buyer Persona Institute, provides fresh insights for marketing and sales professionals to understand what drives prospects’ buying decisions

    SYRACUSE, N.Y., July 31, 2024 /PRNewswire/ — Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, today announced that the 2nd edition of Buyer Personas, published by Wiley, is now available. This newly revised and expanded version of the groundbreaking business book provides a fresh look into understanding prospective customers’ buying decisions to empower companies to influence them and win more business.

    Buyer Personas enables marketers to stop basing critical decisions about customers on guesswork and gut feelings. Instead, Jim Kraus, BPI President, and Adele Revella, BPI Founder, provide the reader with a step-by-step approach marketers can use to drill down into what buyers truly value. With this understanding, marketers can then create strategies that break through the clutter to reach buyers with messages to speak directly to their needs.

    Kraus is an author, speaker, and consultant with decades of experience leading high-performing market insight teams as the President of BPI and in executive roles at IBM and Prudential.

    In the new edition, marketers will learn:

    • Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decision
    • How to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you make
    • Why interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectively
    • How to use AI and quantitative survey research to enhance your Buyer Persona
    • Ways to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business

    Buyer Persona Institute, a division of KS&R, provides persona research and workshop methodologies that have become the gold standard for hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and help sales hit their numbers.

    “The first edition of this book changed the way marketers think about buyer personas, helping them to shift from marginally useful character sketches of customer types to detailed studies that truly uncover their desires and buying motivations,” Kraus said. “Over the last decade, BPI has developed new techniques and best practices that make buyer personas even stronger, all of which is included in this new edition.”

    Buyer Personas can be purchased online at Amazon, Barnes & Noble and Books-A-Million, or anywhere books are sold.

    About BPI
    BPI’s buyer persona research and workshop methodologies have become the gold standard for hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution(s). Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and help sales hit their numbers.

    SOURCE KS&Rrt

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