Marketing leaders must prioritize initiatives that add to the bottom line while also knowing how to build a strong business case for the budget.
With trust being the cornerstone of business success, marketing nurtures customers through transparency, education, and testimonials. But as a marketing leader, how do you cut through the fog of what’s worth your investment and what’s not?
On this episode of TechTalk, join Saad Samadi (Head of Marketing, Gargash Group) and Suruchi Bhargava (CMO, Ciente) as they drill down the essence of customer-centricity and take on these pressing questions.
P.S. We also have a fascinating question for the football/soccer fans as Saad shares a riveting story about Pep Guardiola and what it was like to meet him!
About the Guest:
Meet Saad Samadi, a seasoned Marketing Executive with a wealth of experience across multinational giants like Philip Morris International, Coty, and Sony Mobile, and high-growth startups, including his pivotal role in the founding leadership team at Mai Dubai Water. Fluent in English, Arabic, and French, Saad adeptly combines data-driven insights with a talent for storytelling, making his mark in digital and performance marketing with a keen interest in fintech and blockchain. Saad’s career has been distinguished by remarkable encounters, including spending a day with football legend Pep Guardiola and having the opportunity to meet His Highness Sheikh Mohamed Bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai as well as other members of the ruling family. These experiences have enriched his professional journey, providing unique insights into leadership and innovation. Currently, Saad serves as the Head of Marketing Operations Financial Services, F&B, Real Estate, and the Group Brand at Gargash Group, where he continues to drive growth and innovation. Humble yet impactful, Saad exemplifies a commitment to professional development and a passion for marketing, making him a respected figure in the industry.