Owing to economic and political disequilibrium and a pandemic that went out of hand, modern consumers have a hard time comprehending who to turn to for credible information.
The currency of business lies in the relationships and connections we cultivate. As brand builders, the onus is on us to honor human connection- said Paula Parkes (Vice President of Marketing, Asia Pacific & Japan at ServiceNow) in this podcast episode with Ciente’s CMO- Suruchi.
The riveting discussion has action-packed takeaways on navigating the crossroads of trust, tech, and innovation. Grab the insights here.
About the Guest:
Paula Parkes is the Vice President of Marketing for ServiceNow’s Asia Pacific region. With over 25 years’ global marketing leadership experience working with rapidly growing technology companies, and has a reputation for building businesses, leading transformation change and elevating brand perception whilst driving business impact. Paula’s passion for purpose beyond profit has seen her serve on the board of the International Advertising Association (IAA) with the Australia chapter, providing guidance and counsel on global industry standards.
