The best partner marketing programs? They’re never static. Having led marketing at HubSpot and now at Microsoft- in this podcast episode with Ciente’s CMO Suruchi- Mo’Shai (Senior Global Lead for Strategic Partner Marketing at Microsoft) talks about the key KPIs like pipeline contribution, partner engagement, customer retention, and sales enablement—but it’s all about how you use the data to tell the right story.
Beyond the numbers, value alignment is everything. If your partner’s culture and goals don’t sync with yours, the partnership falls flat for the customer. And while marketers are laser-focused on performance, branding still holds power—especially in today’s wild, multi-channel customer journeys.
With the AI boom in full swing, Gen AI is set to transform the game, from hyper-personalization to predictive insights. But it’s not just about tech.
Learn how to blend performance with brand to meet customers where they are— so your brand is top of mind when they’re ready to buy. Enjoy listening!
About the Guest:
Mo’Shai Gibbs is an award-winning marketer and strategist with over 15 years’ experience in B2B and B2C advertising. She has a proven track record in developing integrated marketing campaigns and problem-solving to generate demand. Early in her career,Mo’Shai has worked on notable accounts such as Kaiser Permanente, Ghirardelli Chocolates, and Chicken of the Sea. She transitioned into the tech industry, where she led initiatives that resulted in over $20 million in revenue. As a Marketing Lead at Insight Enterprises, she was responsible for leading the team that won the company its first marketing award from Microsoft and helped increase sales by 20% YoY. In her current role as Senior Global Lead, Strategic Partner Marketing Manager leading comarketing efforts with top Global Microsoft partners.Mo’Shai is passionate, results-driven, and self-motivated, with a BS in Marketing from Cal State and an MBA from Grand Canyon University. She also has served on multiple boards and has a passion for traveling, volunteering, and spending time with family and friends.