Data analytics is a fundamental skill for marketers, providing insights into markets, products, consumers, and competitors. AI leverages that data to enhance visibility, predict churn, and optimize the marketing funnel.
But how can marketers leverage AI to optimize the customer journey and revolutionize marketing’s impact on the bottom line?
Join Michael Benjamin (Director of Marketing, Intuit) and Suruchi Bhargava (CMO, Ciente) in this podcast exploring modern marketing dynamics. From essential skills like data analytics to the transformative power of AI- discover the shift from marketing as a cost center to a growth driver.
About the Guest:
Michael Benjamin
Director of Marketing, Intuit
Michael’s digital marketing career initially began at a London-based agency where he learned his craft. In the years that followed, Michael worked across various industries, led digital teams, and has worked with recognizable names which include Dexters, Rosetta Stone, and Meta.