Let’s face it – marketing budgets are often the first to get slashed. But as marketers, we’re constantly challenged to achieve ambitious goals with limited resources. How can you tread this tightrope?
In this TechTalk episode, Marisol González Orellana (Director, Latin America Marketing at Palo Alto Networks) and Suruchi Bhargava (CMO at Ciente) explore leveraging your ecosystem of partners, upskilling your team, and harnessing the power of AI for greater efficiency and personalization.
You must see every marketing dollar from the lens of investment and how it adds to the bottom line, not immediately- but someday. Here’s your podcast!
Marisol Gonzalez-Orellana is the Director of LATAM Marketing at Palo Alto Networks since 2015.
With more than 15 years of B2B Marketing experience in a diversity of areas (including leading the field, the partner/channel ecosystem, Marketing Intelligence, Strategy, and Operations), Gonzalez-Orellana has consolidated her career working in renowned companies beyond Palo Alto Networks, including NetApp and IBM.
Gonzalez-Orellana grew up in Mexico and holds a bachelor’s degree in Marketing from the Universidad Anahuac Norte, and has a specialization in Advanced Negotiation tactics from the Harvard Law School at Harvard University.