B2B buyers are overwhelmed by the colossal volumes of data that beset us today. In this podcast, Hakob Arotine (Team Lead, Field Marketing, SAP) and Suruchi Bhargava (CMO, Ciente) discuss how engagement rate ties back to people, tech and data gaps, and AI-led experiences.
In today’s day and age- how we invest in tech can be the difference between winning and losing. These investments are easy to make but hard to get returns from, especially if not done strategically. Explore how cost-benefit analysis can ensure marketers spend their budgets on the right tech.
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About the Guest:
Hakob Arotine is a driven field marketer in the technology industry, always curious to find new ways to grow demand, excite customers, and stand out from the crowd. Outside of work, he is passionate about connecting with people and exploring other cultures, drawing inspiration from nature, traveling, and music. He is committed to continuously balancing creativity with structure, approaching each challenge with the willingness to learn and grow.