The cause-and-effect approach to measuring performance is making marketers increasingly myopic. The focus today should be on creating moments of shared value.
In our 45th podcast episode, Dominic Milan (Strategy lead, Dentsu B2B) and Suruchi Bhargava (CMO, Ciente) explore what’s redefining media and marketing- underscoring Gen AI, engagement, and long-term value.
🎙️”Positive brand experiences all kind of stem from meaningful dialogue. And if you take Dentsu as an example, our CXM business centers around the premise of the next best action.”
Learn how to strategize in terms of attention versus reach to make your marketing plans more powerful. Dive in!
About the Guest:
Dominic (Dom) has been working in media for 18 years spanning agency, specialist and media supplier sides of the industry. Having such a fleet of foot in the industry, enables him to have a rich perspective of getting the most from vendors (having been one at the London Evening Standard) and the opportunity to help solve comms challenges for some worlds largest brands in T-Mobile, Pringles and more recently Workplace By Facebook, Cisco, Salesforce. Dom loves get under the skin of the audiences to find out what makes them tick enabling advertisers to use the right levers to drive change.