Some things are better as a pair (and no, we’re not talking about peanut butter and jelly). It’s tech and creatives in marketing.
Modern tech acquisition looks nothing like it did in the past. And with each company having unique needs and maturation, this story just keeps taking different turns.
It’s about time marketers take control of how their data modeling process. In this conversation, Audrei (Head of Strategic Partnerships, Ogilvy) and Suruchi (CMO, Ciente) discuss all things martech- with talking points on tech selection & acquisition, modular marketing, and AI’s role in expanding possibilities.
Here’s your podcast.
About the Guest:
Meet Audrei Moron, a seasoned professional with over two decades of experience in the ever-evolving worlds of marketing and technology. Audrei brings a wealth of knowledge to her work, specializing in harnessing the power of artificial intelligence to analyze data and provide clients with the insights needed to elevate their marketing, CRM, e-commerce, and communication strategies.
A graduate of the University of São Paulo, Audrei has honed her skills at several global companies. Her commitment to staying ahead of the curve is evident in her impressive credentials, which include a certification in Digital Transformation from Harvard University and an MBA in Global Marketing from the Thunderbird School of Global Management.
Audrei’s journey is a testament to her dedication and drive, serving as a source of inspiration for women seeking to build successful careers in the dynamic field of technology.
