Modern marketing teams struggle to optimize cross-channel performance. It’s easy today to measure the performance of channels in isolation, but that doesn’t offer a comprehensive view at the customer level.
Join host Suruchi Bhargava, CMO of Ciente, as she chats with Angela Barthel, Field Marketing Manager at Eightfold, about the art and science of marketing data visualization, data-driven stories, optimizing cross-channel performance for today’s empowered buyer, multi-touch attribution, and effective loyalty programs.
Dive into another electrifying marketing conversation right here.
About the Guest:
I am a dynamic marketing professional with a strong foundation in sales, blending creativity with a results-driven approach. With two decades of experience in luxury retail and cosmetics, I’ve held customer-facing roles ranging from account management to marketing leadership. My career has been shaped by a deep understanding of customer needs and a passion for creating meaningful connections. After years in Southern California, I now call Houston home, bringing a wealth of experience in crafting engaging campaigns that drive measurable impact.
In 2021, I pivoted to the fast-paced world of SaaS, supporting go-to-market teams across the U.S. and Latin America, and most recently, on the West Coast. Leveraging my sales background, I thrive on “selling the seller”—earning buy-in from internal teams to execute impactful strategies. My true gratification comes from launching data-driven campaigns that not only engage but also deliver tangible results, such as pipeline creation and acceleration. For me, success is rooted in turning insights into action and empowering teams to achieve exceptional outcomes.