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      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Assembly Unveils Updated Marketing Mix Modeling App to Enhance Campaign Performance

      May 23, 2025

      Persado Debuts Marketing Compliance Agentic AI For Financial Services

      May 23, 2025

      IRIS Software Group to Invest in Instead, the AI-driven Tax Platform

      May 22, 2025

      Head, World’s First AI Marketer, Sparks Frenzy; Spots Filled Instantly

      May 21, 2025
    • Marketing Automation
      1. Automation
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      5. Performance Marketing
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      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Eco-Growth Strategies, Inc. Engages TraDigital Marketing Group to Enhance Investor Relations Services

      May 30, 2025

      HTX DAO and HTX Ventures at Bitcoin 2025: Empowering the Global Rise of the Bitcoin Ecosystem

      May 30, 2025

      How Marketers Adapt to AI Search Shifts: Insights From Info-Tech Research Group

      May 29, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Allbound and Channel Mechanics Unite Under a Single Brand: Channelscaler

      May 30, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Google vs Amazon: Tech Giants Unleash Huge AdTech News to Revolutionize Advertising

      May 28, 2025

      Flat Ads Showcases at MAU Vegas 2025: Advancing Programmatic Advertising Innovations

      May 21, 2025

      Invoca Launches Durable Attribution for Google Ads to Improve Conversions in a Privacy-First World

      May 21, 2025

      DISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising

      May 12, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Faye Partners with Section to Accelerate Workforce AI Readiness

      May 22, 2025

      Peak Toolworks Unveils Redesigned U.S. and Canadian Websites with Enhanced eCommerce Capabilities and Expanded Company Insights

      May 21, 2025

      Infosys and LogicMonitor Collaborate to Transform Business Performance and Reliability of IT Operations

      May 21, 2025

      Nayya Launches on PrismHR Marketplace Through Strategic Partnership

      May 21, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      Socket Fiber Plugs In GOCare Digital Experience Platform to Enhance Customer Engagement

      May 22, 2025

      Fuel Cycle Introduces FC UX, a Modern Replacement for Legacy User Experience Testing Platforms

      May 21, 2025

      PolyAI names The CX 100 for 2025: One hundred visionaries revolutionizing customer experience

      May 8, 2025

      Sitecore Appoints Eric Stine as Chief Executive Officer, Marking Next Phase of Growth and Innovation

      May 1, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      FleishmanHillard Launches Global Executive Advisory to Help Brands Navigate an Uncertain Marketplace

      May 30, 2025

      Nordic joins the ServiceNow Reseller and Partner Programs to accelerate digital transformation for healthcare organizations

      May 30, 2025

      ValueLabs Announces Strategic Pivot–Exclusively Offering Outcome-Based Engagements Globally

      May 30, 2025

      Databricks Grows Operations in Costa Rica with New Office Expansion, Deepens Investment in Latin America

      May 30, 2025

      AI Commerce Demands Action: Parcel Perform’s AI Decision Intelligence Redefines E-commerce Delivery Experience

      May 22, 2025

      Quantum Computing Inc. Reports First Quarter 2025 Financial Results

      May 16, 2025

      WEKA Bolsters Executive Leadership Team With New CRO, CPO and CSO Appointments

      April 23, 2025

      Hyland continues the company’s market evolution with the leadership expansion of its global sales organization

      April 14, 2025
    Ciente | MarTechCiente | MarTech
    Home»Op-ed»Why Account Based Marketing Matters
    Op-ed

    Why Account Based Marketing Matters

    By Ciente Editorial TeamSeptember 19, 2023Updated:May 16, 2024No Comments4 Mins Read
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    Why Account-Based Marketing Matters
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    ABM strategies target specific companies with personalized campaigns creating more meaningful connections. Unlock the power of ABM to supercharge your B2B marketing efforts.

    Converting high-value leads into clients can be challenging for B2B entities. The secret is to develop personalized experiences for customers that not only engage more B2B decision-makers but also result in better ROI. Account based marketing, or account-based marketing, is a B2B sales and marketing approach that calls for both teams to work together to engage certain target accounts that are seen to be a strong fit for the brand. It’s a potent, laser-focused strategy that aims to close business with certain, high-value prospects. As it enables businesses to focus on best-fit accounts, it is swiftly rising to the top of the marketing game.

    In this blog, we will define ABM, discuss its advantages, and provide you with concrete methods for developing your own ABM strategy.

    What Is Account Based Marketing (ABM)?

    ABM is a type of business marketing approach that focuses resources on a particular segment of target customers within a market. In order to engage each account, it uses customized campaigns that base the marketing pitch on the particular characteristics and requirements of each account. ABM goes beyond simple lead generation to take a more comprehensive approach to marketing. One of the keys to generating the maximum value from your top accounts is marketing to current client accounts to drive upselling and cross-selling.

    Benefits Of Account-Based Marketing

    • Aligning Sales and Marketing

    ABM necessitates a focused effort from the marketing and sales teams, which can be difficult for some. In order to ensure that the appropriate data-driven decisions are made throughout the sales cycle, sales and marketing must be in alignment at the outset of the ABM campaign.

    • Better ROI

    Compared to conventional inbound and outbound B2B marketing initiatives, ABM is more specific, customized, and efficient. Because of this, it produces the highest ROI among B2B marketing strategies while also increasing performance. Fewer opt-outs and better response rates are typical features of ABM campaigns.

    • Shortened Sales Cycles

    ABM expedites the sales process by removing unqualified leads very early on. Marketing and sales teams can concentrate on those prospects that are most likely to convert and offer those accounts the most individualized experience to help them convert rapidly.

    • More Effective Marketing Initiatives

    Due to the hyper-targeted nature of account-based marketing, you won’t spend money on leads who aren’t qualified. Your efforts will be more successful if you can target accounts that suit your objectives. Only the most qualified and sales-ready buyers will ever enter a marketer’s funnel.

    Implementing An Account-Based Marketing Strategy

    • Identify the extremely significant accounts you want to focus on. Your business will profit the most from these valuable accounts, so you must deliver top-notch service. Concentrate on the requirements of your important clients.
    • Research all of your intended accounts. Evaluate the stage of each account’s buyer journey and note each customer’s pain points and needs to successfully deploy ABM.
    • Create campaigns that are customized. It’s time to start creating content to capture the interest of the accounts you want to target once you have thoroughly researched each possible customer. Create customized marketing that speaks to the requirements of your important accounts.
    • Start your personalized campaigns. If the content you have developed for each account is ready to go, you can launch your campaigns. Make an effort to address client concerns and deliver trustworthy experiences.
    • Assess the effectiveness of your campaigns. Utilize analytics to gauge each campaign’s effectiveness and learn more about your approach. Determine what is appropriate and inappropriate to do in the upcoming campaigns by analyzing the data presented.
    • Now that the procedure for implementing a strategy is apparent, you can start using ABM right away.

    Summing Up

    One aspect of account-based marketing strategy frequently gets overlooked in discussions. It can be easy to lose sight of the fact that you are still interacting with people when you have access to so many tools and information. Regardless of who your target market is, we are all still individuals selling to other individuals. Keep in mind that people, not businesses or metrics, are your main targets while you carry out your ABM strategy. Pay attention to the people who are likely to choose to buy your products or services. Your efforts to develop relationships with the people on your target accounts list will be more genuine and successful if you connect the dots and have a comprehensive understanding of each person.

    Account-Based Marketing B2B marketing B2B Sales Strategy Marketing ROI Personalized marketing Sales and Marketing Alignment Shortened Sales Cycles
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