Black and White Zebra has rebranded their sales and marketing tool SoftwareSelect to Revleads.
A leading tech media company, the transition reflects BWZ’s ongoing commitment to providing solutions tailored to the needs of B2B SaaS sales and marketing.
Revleads will be providing B2B SaaS vendors with access to a “scaled, niche, and highly engaged audience actively researching, comparing, and purchasing software. Unlike traditional advertising platforms.”
Revleads differentiates itself by offering precision targeting with intent-driven engagement.
In BWZ’s words – “This approach minimizes wasted ad spend while maximizing lead quality and conversion potential. By leveraging its targeted user base, the platform enables vendors to enhance credibility, optimize their sales pipeline, and drive sustainable revenue growth.”
Their platform includes: –
- PPC Campaign Management: Simplified system with self-serve tools, flexible bidding, and detailed reporting. Includes conversion tracking and strategic recommendations to maximize performance.
- Sales-Qualified Lead Generation: Streamlined Pay-Per-Lead system delivering pre-qualified prospects matching specific criteria. Software advisors vet leads based on company size, industry, and feature needs, ensuring high conversion potential.
- Brand Enhancement: Comprehensive visibility options, including display ads, advertorials, and sponsorships that build buyer confidence. Additional opportunities through executive briefs, webinars, and virtual events to strengthen market position and customer engagement.
CEO Ben Aston says, “The launch of Revleads marks a major step forward in how we support B2B SaaS vendors in reaching high-intent buyers at scale.” “By combining precision targeting with first-party data and a network of trusted publishers, we’re providing a powerful, transparent, and results-driven marketing platform that enables vendors to drive demand, generate quality leads, and build lasting brand credibility.”
Why the rebrand?
As buyer needs and journeys have become increasingly complex, with the decline of third-party cookies and evolving Adtech, it has become necessary for a platform to tackle all of these changes.
This rebrand aligns with BWZ’s strategy to navigate these shifts in marketing.