DELRAY BEACH, Fla., May 12, 2025 /PRNewswire/ — V2 Strategic Advisors (“V2”), an independent and privately held management and technology consulting firm proudly celebrates its 20th anniversary milestone. Founded in 2005 by John Tanner, the firm has evolved into a formidable strategic force that routinely defines boutique excellence with its agility and personalized attention.
“Twenty years in this industry represents not just longevity but continuous adaptation,” reflects Tanner. “We’ve weathered multiple economic cycles, technological revolutions, and marketplace disruptions. Throughout it all, V2 has remained steadfast in our commitment to deliver extraordinary value and measurable business impact for our clients.”
This milestone parallels an inflection point for the consulting industry. “In responding to AI and other transformative forces, focused organizations with deep subject matter expertise increasingly compete with much larger management consultants, systems integrators, and agencies,” says Tanner. “Our boutique model combines enterprise-grade capabilities with unparalleled responsiveness and customization. This resonates powerfully with today’s discerning clients.”
Strategic Evolution: From Implementation to Transformation
V2’s journey reflects a carefully crafted strategic evolution. What began as specialized Sales Cloud implementations for growth-stage companies has matured into a comprehensive consulting practice tackling multi-Cloud enterprise transformations characterized by complex integrations, sophisticated data architectures, and nuanced analytics requirements.
While V2 built its reputation solving intricate challenges for premier media and entertainment brands, the firm has successfully expanded its strategic footprint across retail, travel, and technology sectors.
“Solving complex challenges in media has provided us with a competitive edge in other industries,” explains Brett Carneiro, VP of Marketing and Alliances. “Our ability to blend process improvement, change management, and technology optimization transcends industry boundaries and consistently wins engagements with prestigious global brands.”
Future Horizons: Building on Two Decades of Excellence
On the eve of V2’s 20th anniversary, in 2024, the company expanded its service portfolio to address evolving Salesforce ecosystem demands while strategically diversifying its client base.
“We experienced remarkable momentum in 2024—winning competitive deals, driving internal innovation, and consistently exceeding client expectations,” says Tanner. “This 20th anniversary year will showcase V2 at its absolute best.”
V2 predicts substantial growth opportunities in data architecture, advanced analytics, and AI implementation—areas requiring V2’s precise combination of technical expertise and organizational change management. Additionally, the firm anticipates continued demand for complex multi-Cloud Salesforce optimizations and integrations, central skills to V2’s historic value proposition.
“Twenty years after founding V2, the concepts of velocity and voltage – speed and energy – continue to guide how we operate internally and how we help clients navigate their own transformational journeys. Our approach may reflect our team’s natural intellectual curiosity, but the results speak for themselves—a successful track record that continues to accelerate.”
To read more about our 20th Anniversary, explore more of our story here.
About V2 Strategic Advisors
V2 Strategic Advisors (V2) is a boutique consulting firm specializing in Salesforce solutions and business transformation. Founded in 2005 by John Tanner, V2’s mission is to help organizations unlock greater value from their technology investments through a blend of strategic insight, deep platform expertise, and hands-on execution. With a network of seasoned consultants, a multicultural perspective, and a steadfast commitment to velocity + voltage, V2 partners with clients around the globe to drive sustainable growth and transformative results.
To learn more about V2’s services—or to speak with a consultant about your Salesforce challenges and opportunities—visit v2sa.com or email brett.carneiro@v2sa.com.
SOURCE V2 Strategic Advisors
