Veteran programmatic leader to unite technology, data, and partnerships
NEW YORK, Sept. 3, 2025 /PRNewswire/ — Seedtag, the global leader in neuro-contextual advertising, today announced the appointment of Joseph Meehan as Chief Exchange & Supply Officer (CXSO), a newly created role to lead the company’s global Exchange and Supply business. Based in New York, Meehan will oversee the commercial and technical strategy for Seedtag’s programmatic platform across the open web, CTV, and emerging channels.
In his role, Meehan will manage a global, cross-functional team spanning Publisher Sales, Account Management, Yield & Analytics, Exchange Operations, and Strategic Partnerships. His remit includes accelerating Seedtag’s global footprint, deepening publisher and platform relationships, driving performance for partners, and scaling the Seedtag Exchange into a market-leading monetization engine.
“Seedtag has built something truly special at the intersection of contextual intelligence, creativity, and performance,” Meehan said. “The shift toward privacy-first targeting creates a once-in-a-generation opportunity for the supply side. Seedtag’s neuro-contextual AI and media intelligence platform are already world-class, and I’m eager to extend that innovation deeper into the supply chain to deliver more transparency, control, and results for publishers and advertisers alike.”
Meehan brings over two decades of experience building and scaling businesses at the intersection of media, technology, and data. He has held senior leadership roles at IPONWEB, Criteo, Merkle, and [x+1], leading multi-regional teams and delivering consistent double-digit growth. Most recently, as EVP, Global Supply at Criteo, he oversaw the integration and rapid expansion of The MediaGrid, successfully scaling it from launch into one of the leading global SSPs.
“Joseph is a proven leader who understands the power of uniting technology, data, and commercial strategy to create value for the entire ecosystem,” said Brian Gleason, CEO of Seedtag. “His track record in scaling global supply businesses, combined with his vision for the future, makes him the ideal person to lead this next phase of growth. I welcome him to the Seedtag leadership team.”
About Seedtag
Seedtag applies advanced AI to deliver privacy-first advertising at scale. As the global leader in neuro-contextual advertising, Seedtag moves beyond traditional contextual targeting methods such as keywords and categories. Instead, Seedtag understands deeper signals of interest, intent, and emotion to create custom audiences based on a brand’s objectives. Seedtag’s AI agent activates this intelligence into optimized full-funnel campaigns across premium CTV, video, and open web inventory.
Founded in 2014, Seedtag is headquartered in New York City and Madrid, with a global team of 600+ professionals across EMEA, LATAM, North America, and APAC.
Media Contacts
Rocío Martínez, rociomartinez@seedtag.com
PR & Communications Director at Seedtag
Michael Tilus <michael@broadsheetcomms.com>
Broadsheet Communications for Seedtag
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SOURCE SEEDTAG ADVERTISING