Reverse logistics leader transforms returns into revenue for retailers while delivering convenience for shoppers by fusing AI, VR try-on, social commerce, and resale into one ecosystem
NEW YORK, Sept. 9, 2025 /PRNewswire/ — ReturnQueen, the leader in reverse logistics and post-purchase innovation, today announced the launch of its re-engineered app and marketplace. By combining social commerce, VR try-on, resale, logistics, AI, and now an end-to-end marketplace, ReturnQueen is redefining how retailers and brands engage with customers while protecting margins and unlocking new revenue streams.
“We’re thrilled to be reimagining returns by designing our app and reverse network with AI and a focus on seamless home pickups,” said Michael Katz, CEO of ReturnQueen. “As e-commerce continues to accelerate, homes around the world are becoming the new Dressing Room for millions of shoppers, and we’re excited to be right at the doorstep, making that experience more enjoyable and convenient than ever. For brands, joining our platform means setting themselves apart as pioneers who are already focused on the shopper of tomorrow.”
The updated ReturnQueen platform goes far beyond traditional returns. It introduces a shop feature that enables brands and retailers to sell directly through ReturnQueen’s marketplace, creating a fully integrated ecosystem where consumers can shop, share, sell, and return, all in one place. By leveraging this marketplace, retailers gain more control over the full shopping lifecycle, while shoppers enjoy convenience and choice.
New Features for Shoppers & Retailers
- End-to-End Marketplace: Retailers can list inventory directly on ReturnQueen’s platform, tapping into a unified shopping, returns, and resale channel that keeps customers engaged and minimizes leakage to competitors.
- Virtual Dressing Room (RQVue): Shoppers can “try on” purchases in an immersive VR environment, branded with the retailer’s look and feel, and share photos or videos with friends for real-time feedback.
- Social Selling Links: Customers can instantly create resale or “sell links,” extending brand reach and enabling peer-to-peer commerce. Partnerships with resale leaders like Poshmark amplify these opportunities, helping brands capture value even after the initial sale.
- SWOOP™ Feature: When a customer initiates a return, retailers can “swoop in” with exchanges, credits, or loyalty rewards, turning a lost sale into revenue.
- 24-Hour Verification Network: ReturnQueen’s proprietary fleet and ReturnHouses enable pickup, grading, verification, and data feedback to retailers within 24 hours.
- Acceleration of Resale: By providing real-time data within 24 hours of pickup, ReturnQueen reduces resale cycles by an average of 20 days—delivering retailers faster recovery, lower carrying costs, and higher profitability.
- Donation & Resale Options: Items that don’t return to the retailer can be routed into resale or charitable channels, maximizing value recovery and sustainability.
AI-Enhanced Reverse Network & Shopper Experience
ReturnQueen’s platform is built with AI at its core, enhancing both the reverse network and shopper experience. From the moment items are picked up, AI verifies and grades them within 24 hours, reducing fraud and accelerating resale. It also powers dynamic pricing algorithms that adjust values across ReturnQueen’s marketplace and partners like Poshmark, ensuring maximum recovery for brands. On the shopper side, AI-driven recommendations optimize SWOOP™ offers by suggesting the right incentive, whether an exchange, credit, or loyalty reward, tailored to each customer. In the VR Dressing Room, AI further improves fit accuracy and continuously learns from shopper behavior to refine recommendations, creating a smarter, more personalized experience.
By combining AI with its proprietary logistics fleet and ReturnHouses, ReturnQueen delivers smarter, faster, and more profitable outcomes for retailers—reducing fraud, accelerating resale by an average of 20 days, and boosting margins even in a challenging retail environment.
Profitability in Challenging Times
Retailers are grappling with rising returns, escalating fraud, and new tariff pressures, all of which erode profits. ReturnQueen’s holistic platform is designed to reverse these headwinds. By capturing resale dollars (through Poshmark and other channels), offering new revenue opportunities via its marketplace, and providing instant visibility into reverse logistics data, ReturnQueen helps brands net significant profits from what was once considered a loss center.
Value to Retailers & Brands
ReturnQueen delivers clear value for retailers by turning returns into revenue, unlocking new income streams through resale and marketplace sales, and fraud prevention with AI-powered verification. The platform accelerates recovery by 20 days on average, drives customer loyalty with seamless experiences, and supports sustainability through smarter logistics and donation pathways.
For more information, please visit returnqueen.com.
About ReturnQueen
ReturnQueen is an on-demand return pickup service that takes the hassle out of returning online purchases. With scheduled home pickups, real-time tracking, and expert handling, ReturnQueen simplifies the return process for shoppers and retailers. ReturnQueen is the first platform to unify shopping, social commerce, VR try-on, AI, resale, and reverse logistics into one seamless solution. With its proprietary fleet and ReturnHouses, ReturnQueen delivers brands and retailers fast, transparent, and profitable returns management, while giving shoppers a dynamic way to shop, share, sell, and return.
For media inquiries, please contact:
Jessica Ruderman
Head of Public Relations
jruderman@returnqueen.com
SOURCE ReturnQueen