Major enterprise brands like Unilever and Carter’s are consolidating their messaging channels with Attentive, achieving significant gains in campaign performance and ROI
NEW YORK, June 18, 2025 /PRNewswire/ — Attentive®, the AI-powered performance messaging platform, today announced that it has surpassed 1,000 customers using its high-performance email solution.
Major enterprise brands, including household names like Unilever and Carter’s, have recognized the significant value in informing their email campaigns with intelligence from their SMS, RCS and messaging programs. Attentive is at the center of this ecosystem, enabling brands to capture real-time behavioral signals from across channels, recognize more shoppers, act on intent in real time, and deliver coordinated, high-performing messages at scale through industry-leading deliverability.
“Attentive’s SMS solution was our foot in the door to revitalize our program toward stronger ROI, and it has been the proof we’ve needed to make this bigger,” said Jenna Cook, Director of Customer Communications at Carter’s. “So we said, ‘let’s bring that same Attentive magic that we have in SMS – and the same AI capabilities, smart segmentation and personalization – into our email program so we can have the same impact but for 10 times the amount of customers.”
Introducing AI Pro for Email: Smarter, More Personalized Messaging
With email adoption surging, Attentive is doubling down on its investment on AI and innovation. Today, the company announced the general availability of AI Pro for Email, enabling brands to identify their most valuable subscribers and message them when they are most likely to convert —at scale. Unlike other solutions, AI Pro for Email leverages insights from cross-channel programs and on-site behavior to personalize and optimize messages automatically. Predictive suppression boosts open rates by excluding low-engagement recipients, driving better performance, higher efficiency, and more revenue. The four features of AI Pro include:
- Audiences AI, which builds intelligent segments that maximize campaign performance.
- Identity AI, which identifies high-intent site visitors and triggers a higher volume of multi-channel messages.
- Send Time AI, which delivers messaging when each unique subscriber is most likely to engage.
- Brand Voice AI, which fine-tunes text messages and subject line copy with a brand’s unique tone.
Customers using AI Pro across both SMS and Email are seeing incremental performance increases of up to 40% on average in multi-channel campaign revenue with Audiences AI and up to 20% revenue lift in multi-channel abandonment journeys with Identity AI.
“Using AI Pro across email and SMS has dramatically streamlined our segmentation and decision-making process, saving us time while helping us make smarter, more objective choices. It’s enabled us to reach more customers with greater precision,” said Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever company. “The results speak for themselves — since leveraging AI Pro for email, we’ve seen a 201% increase in revenue and achieved 9x greater ROI compared to our base segment.”
“With Attentive, large brands are moving into a future defined by real-time personalization, multi-channel orchestration, and performance-first messaging. Attentive is the perfect platform to meet their needs and exceed their expectations across these areas,” said Amit Jhawar, CEO of Attentive. “We’ve pioneered what’s possible on SMS and RCS, and today we’re proud to do the same for email marketing.”
About Attentive
Attentive® is the AI-powered mobile messaging platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to help brands deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like GUESS, Urban Outfitters, and Steve Madden, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Media Contact: press@attentive.com
SOURCE Attentive