Out of the shadows after a year working undercover, CAPE has officially launched publicly with major clients and a team of top talent set to change the course of great companies
NEW YORK, April 3, 2025 /PRNewswire/ — After a year of strategic development and quiet growth, CAPE is thrilled to announce its official launch and enter the advertising landscape as an already established player. Founded in 2024 by industry veterans Casey Ritts and Pete Gosselin, CAPE is a full-service creative agency based in New York City, poised to help change the course of great companies.
Born from a decade-long partnership at some of the world’s top global agency networks, the founding team at CAPE is no stranger to transformative brand work. Together, they have elevated legacy brands from contenders to category leaders. Now, they bring that same strategic vision and creative firepower to CAPE, a nimble and dynamic agency designed to navigate the complexities of modern marketing for organizations of every scale.
“At CAPE, our best work comes from a deep curiosity about our clients’ worlds and designing teams to integrate with how they actually work; it’s about the journey to affect real change–together,” said Ritts, Co-founder and CEO. “We are driven by curiosity, collaboration, and a relentless focus on delivering value. We’re a place where ideas lead to impact, creativity drives capital, and we focus on the value of progress over perfection. In the last year, we’ve been achieving these goals: winning AORs, delivering for new partners from startups to established blue chip brands and quietly but forcefully making our way into the industry.”
Gosselin, Co-Founder and CCO added, “when you’ve seen creativity really affect a business, it’s addictive. From a CTA test to a Super Bowl spot, we use strategy and talent to craft ideas that fuse data and creativity. And, so we built an agency to do exactly that.”
One aspect that sets CAPE apart is its Bravely Smart™ approach—creative that is both bold and strategic, designed to drive real results. This approach bridges the gap between brand and performance, leveraging storytelling to engage audiences in today’s complex media landscape. By integrating craft, culture, insights, and data, it creates a system that connects with audiences and fuels business growth.
In its roster, CAPE already collaborates with brands across highly regulated and competitive categories. Since its inception, the agency has grown through a deep list of former client relationships and referrals including BetMGM and Prudential, additionally, it was named creative AOR for TradeStation. To know more visit www.cape-agency.com.
About CAPE
CAPE is a full-service creative agency based in NYC. Founded in 2024, the agency is driven by a mission to change the course of great companies through its Bravely Smart™ approach. From startups to blue chips, CAPE is lean and nimble by design, ready to elevate brands and deliver impactful, strategically driven creative solutions. For more information, visit www.cape-agency.com
Contact
hello@cape-agency.com
SOURCE CAPE