Name highlights evolution from mobile survey pioneer to leading provider of validated, ethically sourced data powering insights in the AI era.
IRVINE, Calif., Sept. 10, 2025 /PRNewswire/ — MFour Mobile Research, Inc., a pioneer in mobile-based consumer survey research, today announced its new name: MFour Data Research, Inc.
The change reflects the company’s expanded focus on delivering both high-quality validated survey insights and quality consumer behavior data – including connected app, web, location, and purchase journeys – all connected (and anonymized) through a single consumer ID.
Founded in 2011, MFour originally led the industry by using smartphones to improve the quality and accuracy of survey data. Over the past decade, customer demand has grown for ethically sourced, first-party behavior data that can power deeper consumer journey insights and support the next generation of AI-driven decision-making.
“Our new name reflects the products and data we sell today and where our customers are headed,” said Chris St. Hilaire, CEO and Founder of MFour. “Mobile surveys were just the beginning. Today, we combine validated survey data with app, web, location, and purchase behaviors — sourced directly from opted-in consumers through our Fair Trade Data® model. That makes us uniquely positioned to deliver the trusted, transparent datasets companies need in an AI-driven world.”
MFour Data Research’s solutions are anchored by its 4.5-star Surveys On The Go® app, which generates billions of verified data points annually, and the MFour Studio™ platform, where brands and institutions access connected survey and behavior datasets. From Fortune 100 companies to disruptive startups, organizations rely on MFour to provide clarity, accuracy, and confidence in understanding consumer journeys.
SOURCE MFour Data Research