Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      Oracle Deploys OpenAI GPT-5 Across Database and Cloud Applications Portfolio

      August 18, 2025

      PulsePoint Launches AI-powered Adaptive Optimization™, Increasing Qualified Audience Reach and Decreasing Media Waste

      August 5, 2025

      MindLight Tech Launches Glue: First End-to-End AI Workspace for B2C Revenue Growth

      August 4, 2025

      AI SDR Market $15.01 billion by 2030 | MarketsandMarkets™

      August 4, 2025
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      AI is the Future of Web Browsing. What’s this Buzz Around Perplexity’s Comet?

      July 16, 2025

      Grip Partners with Bria to Empower Brands with Scalable, Responsibly Sourced AI Visuals at Scale

      June 25, 2025

      ActiveCampaign Taps Chai Atreya as Chief Product Officer to Advance Industry-Leading Autonomous Marketing Automation

      June 10, 2025

      Betterbot Unveils Agentic AI Suite and Launches Strategic Rebrand to Usher in the Next Era of Multifamily Innovation

      June 9, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      Bluefish Raises $20M to Power AI Marketing for the Fortune 500

      August 20, 2025
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      IT Process Automation Market is Projected to Reach USD 12.4 Billion by 2033, Expanding at a CAGR of 10.2% During 2026-2033 – Market Research Intellect

      August 20, 2025

      The Adtech market size was valued at US$828.60 billion in 2024 and is expected to reach US$1863.91 billion by 2031; at CAGR of 14.5% during 2025-2031 | The Insight Partners

      August 14, 2025

      Guideline Launches New Digital Ad Data Innovation Suite

      August 14, 2025

      Big Data Analytics in Banking Market Surges to USD 35.1 Billion by 2033, Propelled by 9.0% CAGR : Verified Market Reports®

      August 12, 2025
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Voltaire to Sponsor Insurtech Insights 2026, Showcasing Leadership in AI-Powered Claims Correspondence

      August 19, 2025

      Cloudnyx.ai Expands Expertise Through Merger with Google Cloud Pure-Play Evonence, Backed by Seroda Ventures

      August 14, 2025

      RackWare Announces Preferred License Terms for Oracle Cloud Infrastructure Solutions

      August 13, 2025
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      Oracle to Offer Google’s Gemini Models to Customers, Accelerating Enterprises’ Agentic AI Journeys

      August 14, 2025

      Atento names Paul Ignasinski as Chief Digital Transformation Officer to lead global CX digital transformation agenda

      August 5, 2025

      Onix Brings the Power of AI Agents and Agentspace to Customer Service with Acquisition of UJET Services Unit

      July 28, 2025

      Sendbird Appoints Charles Studt as Chief Marketing Officer to Advance Company’s AI Innovation and Global Reach

      July 17, 2025
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      The COOL Company Appoints Chris Emme as Head of U.S. Advertiser Sales for CTV Media & Attribution, DCO Solutions

      August 20, 2025

      Akkadian Labs Appoints Proven CEO Ron Rosansky to Capitalize on $40B AI Orchestration Market Boom

      August 20, 2025

      AdCellerant and Vendasta Expand Partnership to Deliver AI-Driven Marketing and Business Tools to 250,000+ SMBs

      August 20, 2025

      Innoviz Technologies, Cron AI, and D2 Traffic Technologies Collaborate to Accelerate LiDAR Adoption for Intelligent Intersections Across North America

      August 20, 2025

      WebSell Launches Full Integration with Microsoft Dynamics 365 Business Central and Joins Microsoft AppSource

      August 14, 2025

      Chargeflow Launches Industry’s First Fully Automated Chargeback Solution in the WooCommerce Marketplace

      June 12, 2025

      Social Commerce Platform LoudCrowd launches ShopWith, enabling brands to have an “AI Creator Concierge” selling on-site

      June 10, 2025

      AI Commerce Demands Action: Parcel Perform’s AI Decision Intelligence Redefines E-commerce Delivery Experience

      May 22, 2025
    Ciente | MarTechCiente | MarTech
    Home»Data & Analytics»IDC Study: CFOs to drive human-first, AI-fuelled future of work
    Data & Analytics

    IDC Study: CFOs to drive human-first, AI-fuelled future of work

    By PRNEWSWIREJanuary 28, 2025No Comments4 Mins Read
    Facebook Twitter LinkedIn
    Unit4
    Share
    Facebook Twitter LinkedIn

    LONDON, Jan. 28, 2025 /PRNewswire/ — Unit4, a leader in enterprise cloud applications for people-centric organizations, today released findings from an IDC InfoBrief, sponsored by Unit4, entitled “The Path to AI Everywhere: Exploring the Human Challenges,” showing how CFOs can lead the adoption of artificial intelligence (AI) technologies. The study suggests AI can address the top challenges that it identifies CFOs are facing: achieving decision velocity (26%), managing compliance and risk (24%), coping with too many meetings and monthly reporting (22%). Success depends on finance teams building super use cases that demonstrate how organizations can fulfill IDC’s vision for the pervasive adoption of AI working alongside humans, rather than replacing them.

    The InfoBrief concludes that success hinges on a human-centric AI approach, engaging users in AI strategy development and upskilling employees for effective technology adoption. CFOs must heed this advice when building super use cases for the finance function, as AI adoption is not without pitfalls. IDC reports most AI plans stalled in 2024, urging CFOs to treat adoption as a strategic change management process to drive new business and improve operational models. Equally, IDC warns against overreliance on AI in finance, as it could lead to a lack of nuance and human interaction, as well as compliance oversight.

    “The identification of use cases and, indeed, their prioritization is critical to the successful deployment of AI,” said Tom Seal, Senior Research Director, European Enterprise Applications, IDC. “Beyond this, however, is the successful identification and deployment of super use cases. These are the ones that will drive efficiencies, provide accurate insight and generally empower the finance function to be more accurate and more impactful on the business.”

    Building the finance super use case

    The CFO should focus on areas where AI can help deliver significant business outcomes, enhance resilience and boost organizational adaptability. The goals should not only include improved efficiency, but better risk management in shifting market conditions and greater adaptability to such volatility. Embracing AI will provide finance teams with support, such as “red flag” prompts that must be prioritized, as well as automating decisions using real-time insights, accelerating scenario planning and reducing payment friction through automated invoicing and approvals. Crucially, the CFO must establish solid foundations for AI adoption by understanding the underlying processes in different workflows and building a real-time, unified view of data across the organization to reduce errors and avoid bias. These steps are key to building confidence in the decisions taken autonomously by AI Agents.

    “At Unit4, we’ve always believed the future of finance lies in becoming the storytellers of business performance,” added Michael Lengenfelder, Global Solutions Architect FP&A, Unit4. “The arrival of AI will help to accelerate this transition to a more strategic role, as CFOs guide their colleagues in interpreting and understanding the impact of financial information on business forecasts and results. Yes, roles will evolve, but finance professionals will be critical to the successful adoption of AI ensuring it is transparent, compliant and delivering value to organizations.”

    Future vision for a decentralized finance function

    IDC depicts a future where AI Agents are acting autonomously working alongside humans, which could lead to greater decentralization of the finance function. For this model to succeed, the CFO must lead closer collaboration with senior executives, as AI Agents empower them to make decisions independently based on real-time insights and analytics. Senior executives can only have confidence in these decisions if the CFO leads development of AI-enabled work to ensure integration between functional areas in the finance team and implements compliance policies that maintain the integrity of data used by AI tools.

    About Unit4

    Unit4’s next-generation enterprise resource planning (ERP) solutions power many of the world’s mid-market organizations, bringing together the capabilities of Financials, Procurement, Project Management, HR, and FP&A to share real-time information, and deliver greater insights to help organizations become more effective. By combining our mid-market expertise with a relentless focus on people, we’ve built flexible solutions to meet customers’ unique and changing needs. Unit4 serves more than 5,100 customers globally across a number of sectors including professional services, nonprofit and public sector, with customers including Southampton City Council, Metro Vancouver, Buro Happold, Devoteam, Save the Children International, Global Green Growth Institute and Oxfam America. For further information visit www.unit4.com.

    For more information, please visit https://www.unit4.com/, follow us on Twitter @Unit4global,

    Facebook: Unit4 Business Software, Instagram: @unit4global or visit our YouTube: Unit4 and LinkedIn page

    Media Contact:
    Lisa Stassoulli
    Global Communications Manager, Unit4
    Mobile: +44(0)7870 916827
    Lisa.Stassoulli@unit4.com

    SOURCE Unit4

    Ai Cloud innovation technology
    Previous ArticleNew AI + Human CX Maturity Model Guides Enterprise Strategy for 2025
    Next Article 5WPR Named in Newsweek’s “America’s Best Public Relations Agencies”
    Leave A Reply Cancel Reply

    Recent Posts

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    5 B2B Lead Magnets That Marketing Teams Need to Invest In

    April 29, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    5 B2B Lead Magnets That Marketing Teams Need to Invest In

    April 29, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2025 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      Colors
      Orientation
      Version 2.3.2