Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      CallRail Makes ChatGPT Ads Measurable for SMBs and Marketing Agencies

      June 10, 2026

      GearChain Introduces No-Code Event Attendance Tracking with Real-Time Spreadsheet Sync

      June 2, 2026

      QuotaPath Launches AI Revenue Strategist, Atlas, to Help Revenue Leaders Connect Comp Plans to GTM Motion

      June 2, 2026

      Inmar Intelligence Solves Retail Media Fragmentation and Scaling Challenges For Creator Campaigns With New Media Solution

      June 2, 2026
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Saviynt Partners with Wiz to Manage Non-Human Identities and AI Agents

      February 17, 2026

      Limelight Inc. launches new programmatic optimisation tool, helping boost ad revenues by up to 300%

      January 15, 2026

      TNL Mediagene (NASDAQ: TNMG) Leverages AWS AI Technologies to Drive Cross-Border Media Innovation

      October 28, 2025

      Gryphon AI and CloudHesive Partner to Deliver Secure, Scalable Compliance Solutions for Finance and Insurance on Amazon Web Services (AWS)

      October 28, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      weR and RGIS Expand Strategic Collaboration to Accelerate AI-Powered Retail Shelf Intelligence Across Europe and the United States

      June 23, 2026
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

      June 2, 2026

      AdAction Launches Prism, an Offer Decisioning API for Personalized Rewarded Monetization

      June 2, 2026

      Particular Audience Promotes Langton Mccombe to Sales Director, North America

      April 9, 2026

      Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

      March 31, 2026
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      Horizon Media and Kartel Forge Strategic Partnership to Reunify Creative and Media through HorizonOS

      June 10, 2026

      Plenful Announces Referral Agent, the First Agent for 340B, Built to Capture Meaningful 340B Referral Savings at Scale

      June 10, 2026

      PR Newswire Amplify™ Expands Campaign & Content Creation Support to 7 Languages

      June 8, 2026
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      CallRail Marks 15 Years of Innovation and Customer Confidence

      June 2, 2026

      VINSI.AI Expands Platform to Address the Full Scope of Business Operations and Customer Experience

      June 2, 2026

      Darwin CX Wins New Global Publisher Accounts as Media Companies Prioritize Unified Subscription Data

      May 6, 2026

      Nicnet Launches Aprecomm’s AI-Driven CX Suite to Elevate Broadband Experience Across Brazil

      April 29, 2026
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform

      June 23, 2026

      Intellias achieves AWS AI Services Competency

      June 23, 2026

      KNB Communications Acquires Roketto, Launches New Brand Identity as Sōvyn

      June 23, 2026

      TriNet’s HR Plus Offering Surpasses 40,000 Users and Expands HR Support Capabilities for SMBs

      June 23, 2026

      Stellagent Launches Agentic Commerce Studio for AI Agent Shopping Readiness

      June 2, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      Netcore Unbxd Launches Agentic Multimodal Search to Enable E-commerce to Interpret Visual and Language Intent in a Single Experience

      March 30, 2026

      dxFeed Introduces Spring Sale on Market Data Subscriptions — Up to 64% Off Tools for Retail Traders

      March 30, 2026
    Ciente | MarTechCiente | MarTech
    Home»Data & Analytics»Cisco Research: A Major Infrastructure Shift Is Underway. AI Could Double the Strain or Solve It
    Data & Analytics

    Cisco Research: A Major Infrastructure Shift Is Underway. AI Could Double the Strain or Solve It

    By PRNEWSWIREJune 4, 2025No Comments6 Mins Read
    Facebook Twitter LinkedIn
    cisco
    Share
    Facebook Twitter LinkedIn

    Most outages stem from congestion, cyberattacks, and misconfiguration — but IT Leaders believe the right infrastructure can protect performance and unlock future value.

    News summary:

    • Architectural shift already underway: Cisco research shows 97% of IT leaders see modernized networks as critical to deploying AI, IoT, and cloud, with 91% increasing network investment.
    • AI Drives Demand for Resilience: One severe outage per business per year adds up to $160B globally1 – driven by congestion, cyberattacks, and software misconfigurations – prompting an evolution in network architecture.
    • Modern networks unlock business value: 89% say improved infrastructure will drive revenue, while 93% expect meaningful cost savings from smarter, more secure, and adaptive networks.
    • CEO priorities align with IT action: In line with Cisco’s previous CEO research, 97% are expanding AI and 78% rely on CIOs/CTOs for investment – backing IT leaders to lead from the network.

    SAN JOSE, Calif., June 4, 2025 /PRNewswire/ — Cisco (NASDAQ: CSCO), the worldwide leader in networking and security, today released a new global study revealing a major architectural shift underway across enterprise networks. As AI assistants, agents, and data-driven workloads reshape how work gets done, they’re creating faster, more dynamic, more latency-sensitive, and more complex network traffic.

    Combined with the ubiquity of connected devices, 24/7 uptime demands, and intensifying security threats, these shifts are driving infrastructure to adapt and evolve. The result: IT leaders are changing how they think about the network: what it is, what it enables, and how it protects the organization. The network they build today will decide the business they become tomorrow.

    Six signals that an architectural shift is underway

    1. The network has become a strategic priority: 97% say a modernized network is critical to rolling out AI, IoT, and cloud. 91% of IT leaders plan to increase the share of their overall IT budget allocated to networking.
    2. Secure networking is mission critical: 98% say secure networking is important to their operations and growth; 61% say it’s critical. 94% believe an improved network will enhance their cybersecurity posture.
    3. AI intensifies demand for resilient networks: 95% of IT leaders say a resilient network is critical, at a time when 77% faced major outages – driven largely by congestion, cyberattacks, and misconfigurations – adding up to $160B globally from just one severe disruption per business, per year.
    4. Leaders look to AI to grow revenue: 55% of IT leaders say a modernized network’s greatest impact on revenue will come from deploying AI tools that automate and tailor customer journeys – enabling faster, more personalized experiences that can strengthen loyalty and drive growth.
    5. AI is reshaping computing infrastructure: 71% say their data centers can’t yet meet today’s AI demands, and 88% plan to expand capacity – on-prem, in the cloud, or both.
    6. Leaders want to make networks smarter: 98% say autonomous, AI-powered networks are essential to future growth – yet only 41% have deployed the intelligent capabilities – like segmentation, visibility, and control – to make their network adaptive.

    “AI is changing everything — and infrastructure is at the heart of that reinvention. The network has powered every wave of digital transformation, accelerating the convergence of IoT, cloud, hybrid work, and defending against rising security threats,” said Chintan Patel, CTO and Vice President Solutions Engineering, Cisco EMEA. “IT leaders know the network they build today will shape the business they become tomorrow. Those who act now will be the ones who lead in the AI era.”

    The Network is the Value: Modern Infrastructure Unlocking Growth and Savings
    IT leaders are already delivering financial value from today’s networks – largely by improving customer experiences (55%), boosting efficiency (52%), and enabling innovation (51%). But much of that value is at risk if it comes from infrastructure that hasn’t been designed for AI or real-time scale. To unlock the full growth and savings they expect, leaders have identified critical gaps they must close: siloed or partially integrated systems (58%), incomplete deployments (51%), and reliance on manual oversight (48%). Smarter, more secure, more adaptive networks are the business case for investment. Nearly 9 in 10 (89%) say improved networks will directly drive revenue, and almost everyone (93%) expects meaningful cost savings – driven by smarter operations, fewer outages, and lower energy use.

    The C-suite is turning to IT leaders and partners to lead the architectural shift 
    Cisco’s recent research shows CEOs are aligned with IT leaders on the importance of infrastructure in the AI era. 97% are expanding the use of AI, and 78% rely on their CIO or CTO for investment decisions. But they also recognize the risk: 74% say outdated infrastructure is already holding back growth. As enterprise networks undergo a major architectural shift, the C-suite is backing their tech leaders to lead from the network – and 96% believe trusted partnerships will be critical to success.

    Discover more of the key findings from Cisco’s Networking Research here.

    About the research
    This global study is based on a survey of 8,065 senior IT and business leaders responsible for networking strategy and infrastructure at organizations with 250 or more employees. The survey was conducted across 30 markets in December 2024 by Sandpiper Research & Insights, on behalf of Cisco.

    About Cisco
    Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on The Newsroom and follow us on X at @Cisco. 

    Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word ‘partner’ does not imply a partnership relationship between Cisco and any other company.

    1 Estimated using the average cost of disruption reported by IT leaders, extrapolated globally based on the number of companies with 250+ employees (source: Statista) and aligned to the profile of Cisco’s survey sample.

    SOURCE Cisco Systems, Inc.

    customer experience innovation Marketing strategy technology
    Previous ArticleMIND Raises $30M Series A Funding to Deliver Autonomous Data Loss Prevention Through AI
    Next Article TXOne Networks Introduces Breakthrough Capability for Intelligent Vulnerability Mitigation in New Release of TXOne SageOne
    Leave A Reply Cancel Reply

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2026 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      How long do you want to hide the toolbar?
      Hide Toolbar Duration
      Select your accessibility profile
      Vision Impaired Mode
      Enhances website's visuals
      Seizure Safe Profile
      Clear flashes & reduces color
      ADHD Friendly Mode
      Focused browsing, distraction-free
      Blindness Mode
      Reduces distractions, improves focus
      Epilepsy Safe Mode
      Dims colors and stops blinking
      Content Modules
      Font Size

      Default

      Line Height

      Default

      Color Modules
      Orientation Modules