The award-winning Influencer Marketing platform is officially launched in Italy and appoints Marta De Leonardis as regional leader.
MILAN , January 11, 2024 /PRNewswire/ — Captiv8, an end-to-end influencer marketing platform, arrives in Italy. The company, founded in 2015 in San Francisco and operating internationally with clients such as Edelman, Samsung, Uber, American Express and Kraft Heinz, presents itself as an integrated solution for all those who interface with the creator economy. Whether large or small brands, media centers, creative agencies, PR shops or talent agencies, Captiv8’s offering meets their needs for market analysis, talent search, campaign management, content sponsorship and reporting. All in one ecosystem.
Captiv8 is in fact proposed as an integrated solution to manage the entire workflow behind the creation of an influencer marketing campaign, for which, normally, it may be necessary to use up to seven different tools, each specialized in a single phase.
Leading the launch and development of Captiv8 in Italy is Marta De Leonardis , who takes on the role of Country Manager. With over 15 years of experience in the world of digital content and twelve in close contact with creators, De Leonardis boasts a past in companies such as Vodafone, Kiver (Mondadori Group) and Open Influence.
“What was born as a social listening tool for internal use has evolved into a modular ecosystem where the Customer can choose which tools to activate among those that make up the Captiv8 offer. We are thus able to be a valid support both for those who they have an internal team and are looking for a tool to independently manage their campaigns, both for those who want to outsource just one phase of the project and, finally, for those who need a turnkey service, including content strategy and creativity. We can also help talent agencies who need to organize and propose the creators they represent to the market more efficiently” says De Leonardis.
Captiv8’s proprietary platform was born from the company’s field experience resulting from over 25,000 managed campaigns. It allows you to make decisions during the conception and implementation of campaigns thanks to the processing of data collected first-hand, that of third parties and the insights that come from the APIs of social partner channels. The platform also simplifies the choice of talent thanks to predictive analysis. Its ease of use is recognized by the market, so much so that it was elected “Best Influencer Marketing Platform” and “Easiest To Use” based on reviews from real, verified users. Captiv8 also won first prize for “Best Influencer Marketing Technology” at the Global Influencer Marketing Awards in London in July 2023.
Since April 2023, Captiv8 has also made its affiliate and performance marketing solutions available outside the United States, created specifically with the peculiarities of the relationship between content creators and brands in mind. To find out more visit: Captiv8.io/ Italy
