SAN FRANCISCO, May 13, 2025 /PRNewswire/ — Captiv8, the leading influencer marketing platform for enterprise brands, today announced a strategic partnership with Perplexity for Startups integrating cutting-edge AI capabilities into its platform to transform campaign planning, execution, and reporting.
Captiv8 has consistently led at the intersection of technology, data, and influencer marketing. With Perplexity’s advanced Sonar models, Captiv8 now empowers clients with faster insights, smarter decisions, and stronger campaign performance directly within the platform.
Reimagining Campaign Intelligence
Managing influencer campaigns involves navigating countless variables—from talent discovery to mid-flight optimization. Captiv8 identified a key challenge: clients were spending too much time analyzing data or relying on external tools. With over 60% of marketers planning to use AI to improve campaign results, Captiv8 responded by embedding intelligence into its core workflow through a secure, enterprise-grade integration with Perplexity.
“With Perplexity, we’ve built an intelligent co-pilot into the Captiv8 experience,” said Krishna Subramanian, Co-founder & CEO of Captiv8. “It’s not just about saving time—it’s about unlocking creative potential and better results.”
Smarter Tools, Embedded in Workflow
The partnership introduces AI-powered features that streamline every stage of campaign execution using Perplexity’s Sonar models:
- Creator Vetting & Justification: Perplexity’s Sonar API analyzes Captiv8’s creator data—demographics, engagement, tone—and instantly generates persuasive justifications for brand-fit, saving hours of manual work.
- AI Assistant: Clients can ask natural language questions like “Which creators over-index with Gen Z in France?” or “Why did engagement dip on Day 3?” and get immediate, cited answers.
- Brand Safety Scoring: Captiv8’s Media Safety tool flags unsafe content and assigns a risk score, helping clients make smarter partnership decisions by using Sonar’s real-time web research.
- Automated Wrap Reports: Sonar’s advanced reasoning model now compiles post-campaign summaries, combining key metrics, insights, and takeaways into polished, narrative-driven reports—delivered in minutes, not days.
All tools are built directly into Captiv8’s UI, eliminating the need to export data or consult outside platforms. Perplexity’s secure integration and zero day retention ensures campaign data remains private and protected.
Impact: Speed, Precision, Results
Early adopters have reported faster planning cycles, better targeting, and increased ROI. Tasks that once took days—like influencer discovery or reporting—now take minutes. AI helps teams identify trends, address performance dips, and optimize content on the fly, driving real-time improvements and long-term success.
Together, Captiv8 and Perplexity are distilling influencer posts into instant, searchable insights, enabling brands to tap into the pulse of culture with a single query.
“Thanks to Perplexity and their Startup program, we’re providing clients with capabilities they’ve never had before,” added Subramanian. “AI is no longer a buzzword—it’s become the engine behind how our customers work and win.”
“Captiv8 is setting a new standard for AI in marketing workflows,” said Taz Patel, Head of Advertising at Perplexity. “By embedding our technology directly into campaign execution, we’re helping brands make smarter, faster decisions that translate into more dollars flowing to creators and measurable impact in social commerce. It’s an exciting step forward for the ecosystem.”
The Captiv8–Perplexity partnership cements Captiv8’s position as an innovation leader, giving brands and agencies the tools they need to stay ahead in a rapidly evolving landscape.
About Captiv8
Captiv8 is the leading influencer marketing platform powering global creator partnerships for the world’s most innovative brands. Combining intuitive tools with advanced analytics, Captiv8 helps marketers discover creators, manage campaigns, and measure performance—at scale. Recognized for its enterprise-grade solutions and commitment to driving results, Captiv8 is trusted by top global brands to deliver data-driven strategies, streamline workflows, and unlock full-funnel impact. Learn more at Captiv8.com
About Perplexity
Perplexity is an AI-powered answer engine founded in 2022 by former members of OpenAI, Meta, Quora, Bing, and Databricks. It provides real-time, conversational responses to user queries with inline citations from trusted sources, answering over 150 million questions each week. The company’s startup program provides free API credits and Enterprise Pro to qualified startups. Startups can find out more at perplexity.ai/startups and users can try the platform at perplexity.ai/ or on iOS, Android, Mac, Windows, Sonar API and soon, Comet Browser.
SOURCE Captiv8