AMSTERDAM, Sept. 16, 2025 /PRNewswire/ — Bynder, a global leader in AI-powered enterprise DAM has announced that its renowned AI Search Experience solution has reached a milestone of 1,000 customers in less than two years.
Bynder’s AI Search Experience represents the most comprehensive suite of AI features available in a DAM platform, empowering user communities to manage through the proliferation of content with smarter content discovery, improved content reuse, and faster time-to-market.
Since the acquisition of Emrays in 2023, and the launch of Bynder Labs in 2024, Bynder has continuously innovated delivering powerful new features. The AI platform has processed over 100M+ assets with users executing +1.3 million AI searches. Companies leveraging Bynder’s AI Search are experiencing a compelling ROI with asset reuse and repurpose, eliminating content creation cost and improving productivity for all users.
Bob Hickey, CEO at Bynder, said: “I couldn’t be more proud of our organization and how we have embraced AI. We’ve been investing in automation and scale for nearly a decade to help our customers innovate and operate at scale. Hitting this milestone with AI Search is a fantastic achievement, especially witnessing the significant efficiency, productivity, and business value our customers are realizing. We continue to enhance our AI capabilities in close collaboration with our customers to ensure they have the solutions they need now and in the future.”
Key capabilities available in the solution include:
Natural Language Search: Search for assets using everyday natural language without relying on metadata, making the search process more intuitive and the search results more accurate. Multilingual support empowers global teams to be more productive.
Search by Image: Quickly see if the same or similar assets exist in your Bynder DAM system of record. Used primarily for web content governance and compliance, distributor & reseller content audit, and stock image inventory management and cost avoidance.
Face Recognition: Automatically tag image assets when faces are identified to reduce time-consuming manual tagging. Used primarily for talent and executive campaign management.
Text-in-Image Search: Discover images containing text, such as signs, company names, product packaging or labels. Used primarily for product-assets discovery, product catalog updates, identifying product ingredients, and sponsoring logos in images.
Speech-to-Text: Convert audio and video speech into searchable text to enhance the discoverability and accessibility of your content. Automated, searchable transcripts make every video and audio file with speech discoverable in your DAM.
Duplicate Manager: Detect and manage duplicate images cutting down on admin workloads and maintaining a well organized and efficient system or record of all your digital content.
Automated Tagging: Enrich assets with metadata via AI-powered object recognition. Eliminates manual tagging and enhances content discoverability by generating relevant metadata at the time of upload.
Pernod Ricard is one of the world’s largest producers of wines and spirits. With a portfolio of 240+ brands spanning 73 markets, the group owns 18 of the ISWR Top 100 Spirits, including Absolut Vodka, Jameson, and Chivas Regal. The brand was one of the early adopters of Bynder’s AI and has seen huge benefits when it comes to seeking faster, more efficient ways to connect global teams with the high-impact content.
Fedor Ivashkin, Product Owner at Pernod Ricard comments: “Bynder AI has exceeded our expectations, providing much greater precision in asset discovery. It’s also saved our teams countless hours spent manually identifying and managing duplicate assets, improving platform cleanliness, and ensuring that content usage rates are more meaningful.”
Leveraging Text-in-Image Search, Pernod Ricard’s 10,000+ DAM users can effortlessly explore product and packaging assets, by searching for name, brand subtitle, alcohol content, label text, lifestyle photoshoot and seasonal campaigns, without relying on metadata.
Bynder’s industry-leading AI empowers teams to scale content creation, management, and findability, ensuring compliance and maximum control while driving real business value and ROI. For more information, please visit: https://www.bynder.com/en/products/ai/.
SOURCE Bynder
