Substack’s new video publishing and monetization tools come as a relief for creators. Could it become a reliable avenue for them in the coming years?
After the ban on TikTok in the US, Substack has come through for creators. The platform has newly launched its video publishing and monetization tools. Generally leveraged for writing, Substack is transforming its policies as TikTok’s future remains unmappable in the US.
It has now allowed its creators to post videos directly on the app. Previously, this could only be done through a desktop. But after the ban on the widely-loved creator app, Substack has opened its doorways for content creators.
Currently, the platform allows them to publish, manage, and share their video posts from any smartphone at any given moment. But there’s a twist, unlike TikTok, Substack doesn’t rely on algorithms.
Substack allows creators to curate content and put it behind a subscription, further helping them track viewer count and growth rate. Even though it offered an option to share on the Notes app, it didn’t support paywalls.
But now Substack has permitted creators to place their valuable content behind paid subscriptions. This is available merely as a teaser to those accessing the platform for free.
This has concretized long and short-form videos as a significant facet of the digitized world. Majority of the population is hooked on snackable content – from tweets to reels. Substack is merely at its experimental stage by breaking into this domain.
TikTok’s comeback remains unsteady owing to several political reasons. This could be Substack’s moment of triumph, eventually become the new big deal for content creators.