Close Menu
Ciente | MarTechCiente | MarTech
    Facebook LinkedIn
    Ciente | MarTechCiente | MarTech
    • Home
    • Marketing Software
      1. Marketing Software
      2. AI
      3. Tech
      4. Development
      5. Software
      6. B2B
      7. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      PIPELINER CRM RELAUNCHES AS COEVERA: THE FIRST CRM BUILT TO EMPOWER AND DEVELOP SALESPEOPLE, NOT JUST TRACK THEM

      April 10, 2026

      Arc XP Partners with TollBit to Help Publishers Monitor, Control, and Monetize AI Bot Traffic

      March 30, 2026

      Raptive Launches Duet, an AI Workflow Tool to Help Creators Compete in the Age of AI

      March 30, 2026

      Rakuten Advertising and Similarweb Power LLM Visibility and Performance Intelligence for Brands

      March 30, 2026
    • Marketing Automation
      1. Automation
      2. Marketing Automation
      3. CRM
      4. ABM Marketing
      5. Performance Marketing
      6. Influencer Marketing
      7. Event Marketing
      8. Product Marketing
      9. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      Saviynt Partners with Wiz to Manage Non-Human Identities and AI Agents

      February 17, 2026

      Limelight Inc. launches new programmatic optimisation tool, helping boost ad revenues by up to 300%

      January 15, 2026

      TNL Mediagene (NASDAQ: TNMG) Leverages AWS AI Technologies to Drive Cross-Border Media Innovation

      October 28, 2025

      Gryphon AI and CloudHesive Partner to Deliver Secure, Scalable Compliance Solutions for Finance and Insurance on Amazon Web Services (AWS)

      October 28, 2025
    • Data & Analytics
      1. Marketing Analytics, Performance Tracking & Attribution
      2. Data Analytics
      3. Data
      4. Data Management
      5. Analytics
      6. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026
    • AdTech
      1. Advertising
      2. Adtech
      3. Digital Marketing
      4. Marketing
      5. Technology
      6. Media
      7. Digital
      8. Martech
      9. Social Media
      10. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      Particular Audience Promotes Langton Mccombe to Sales Director, North America

      April 9, 2026

      Bridging Linear and Streaming: Samsung Ads’ TotalView™ Gives Advertisers a New Lens on TV Reach

      March 31, 2026

      GhostRanch Communications Ushers in New Leadership Era (And It’s a Good One)

      February 13, 2026

      Origin℠ AI and NXP Team Up to Accelerate Embedded WiFi Sensing for the Smart Home

      January 13, 2026
    • Strategy & Management
      1. Market Growth
      2. Marketing Strategy
      3. Strategic Partnership
      4. Strategy
      5. Sales
      6. Digital Transformation
      7. Management
      8. Content
      9. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      Iyuno Announces a Revolutionary Innovation in Global Content Localization and Beyond

      April 1, 2026

      CFOs Emerge as CEOs’ Top Threat to Job Security As Internal Pressures Intensify

      April 1, 2026

      Incognia and Webull Brazil Combat Promotional Abuse and Remote Access Fraud in Digital Investing

      April 1, 2026

      Mountaingate Capital Partners With UpSwell Marketing to Accelerate Performance‑Driven Growth

      March 31, 2026
    • CX
      1. customer experience
      2. CX
      3. Customer Engagement
      4. Customer Service
      5. Customer Success
      6. Personalization
      7. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      Oracle Introduces Fusion Agentic Applications for Customer Experience

      April 10, 2026

      Selected by NVIDIA to Present at GTC, Adoreboard Unveils AI That Puts a Price Tag on Poor Customer Experience

      March 19, 2026

      Consensus and Opine Partner to Revolutionize the Technical Buying Journey for Enterprise Sales

      March 19, 2026

      Comviva Launches NGAGE for Enterprises to Power Secure, AI-Driven Customer Engagement at Scale

      March 17, 2026
    • Ecommerce & Sales
      1. Ecommerce
      2. Partnership
      3. Collaboration
      4. E-commerce
      5. Launch
      6. Transformation
      7. Acquisition
      8. Commerce
      9. Growth
      10. Supply Chain
      11. View All

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      CESNET and Ribbon Achieve Successful Proof of Concept in Quantum-Secured Optical Networking

      April 13, 2026

      Khoros Launches Iris® AI: Your Messenger Across Every Brand Channel

      April 13, 2026

      42% of CFOs plan to increase AI investment by over 30% within two years – Bain & Company

      April 13, 2026

      Synack Launches Glasswing-Readiness Assessment to Close the AI Security Coverage Gap

      April 13, 2026

      Ampd Creates First to Market Frictionless Shopper Journey with the Launch of Agentic Shoppable Media

      April 10, 2026

      Netcore Unbxd Launches Agentic Multimodal Search to Enable E-commerce to Interpret Visual and Language Intent in a Single Experience

      March 30, 2026

      dxFeed Introduces Spring Sale on Market Data Subscriptions — Up to 64% Off Tools for Retail Traders

      March 30, 2026

      Introducing Brijjworks: A Unified Commerce Platform Built to Fix Thrift Retail’s Biggest Bottlenecks

      March 23, 2026
    Ciente | MarTechCiente | MarTech
    Home»CX»NatWest and IBM Collaborate on Generative AI Initiative to Enhance Customer Experience
    CX

    NatWest and IBM Collaborate on Generative AI Initiative to Enhance Customer Experience

    By PRNEWSWIRENovember 6, 2023No Comments5 Mins Read
    Facebook Twitter LinkedIn
    IBM
    Share
    Facebook Twitter LinkedIn

    IBM’s deep engineering and AI expertise to deliver extended customer-focused functionality via NatWest’s virtual assistant, CoraCollaboration is part of NatWest’s broader generative AI approach, which leverages IBM’s enterprise AI platform, watsonx

    LONDON and ARMONK, N.Y., Nov. 6, 2023 /PRNewswire/ — NatWest and IBM (NYSE: IBM) today announced enhancements to the bank’s virtual assistant, Cora, that will use generative AI to provide customers with access to a wider range of information through conversational interactions. The bank will be among the first in the UK to deploy generative AI with a virtual assistant enabling a safe, intuitive, and accessible experience in its digital services.

    Harnessing the power of responsible and ethical AI forms part of the bank’s wider strategy, collaborating with IBM and other experts to help customers achieve financial wellbeing through personalised support. By leveraging IBM’s enterprise grade AI and data platform, watsonx, teams are co-creating a digital concierge (Cora+) that evolves the chatbot’s capability into a more interactive and conversational experience, where this benefits customers. 

    Personalised, conversational responses to complex customer queries 

    This innovative capability has been designed to provide a more accessible and human interaction for customers looking to compare products and services across the product suite, or who are looking for information across the NatWest Group websites. 

    Cora+ will be able to access information from multiple secure sources that were previously inaccessible through chat alone, such as products, services, information about the bank and career opportunities. Customers can ask questions and receive responses in a more natural, conversational style and are provided with links to requested information, which they can either view immediately or bookmark for later. Customers will continue to have the option to speak on the phone with branch representatives during business hours.

    Wendy Redshaw, Chief Digital Information Officer of the NatWest Group’s Retail Bank said: “We are a relationship bank in a digital world, building trusted, long-term relationships with our customers through meaningful and personalised engagement. 

    Building on Cora’s success over the last five years, we’re working with companies like IBM to leverage the latest generative AI innovations that will help make Cora feel even more ‘human’ and, most importantly, a trusted, safe and reliable digital partner for our customers.”

    In a digital world, banks focus on fostering talent, technology and trusted collaborations

    As banks increasingly become digital enterprises, attracting and retaining top technology talent has become an industry priority.  The importance of mindful innovation and safe exploration is key, and aligned to NatWest’s Digital X Strategy, which focusses on three pillars: engineer, protect and operate. This provides the bank with opportunities to collaborate with specialist industry leaders, like IBM, and work together on cutting edge, emerging technologies to deliver what matters most for customers. 

    To accelerate the pace of innovation and delivery, the IBM Client Engineering team worked alongside the NatWest business and technology teams to rapidly co-create, test, and validate the outcomes with the aim of safely and swiftly delivering a viable generative AI digital assistant. 

    “NatWest and other forward-thinking leaders of financial institutions around the world are exploring the potential of AI technologies as part of their competitive business strategy,” said John Duigenan, Distinguished Engineer and General Manager Global Financial Services Industry at IBM. “With the appropriate guardrails and governance in place ensuring that AI is open, trusted and targeted, banks can deliver an empowering value proposition enabling an even deeper level of customer loyalty. We’re excited about the opportunity to collaborate with NatWest on their vision for customer care.”

    Banking industry leaders globally see value in generative AI and are selectively exploring how it can be used

    According to a recent study by IBM’s Institute for Business Value, CEO Decision-Making in the Age of AI, banking and financial markets CEOs are being selective and deliberate in their use of generative AI. They recognise its potential, with over 40% of the 360 banking and financial markets leaders responding that they expect generative AI, deep learning, and machine learning to help deliver financial results over the next three years. Talent, security and customer experience were cited the most frequently identified areas in which financial services leaders indicated interest in applying generative AI. Customer care was cited by 54% of these industry chiefs as among their highest technology priorities and a full three quarters (75%) of financial services CEOs surveyed believe that the competitive advantage will go to the institutions that have the most advanced use of generative AI.

    About NatWest
    NatWest Group is a relationship bank for a digital world. We champion potential; breaking down barriers and building financial confidence so the 19 million people, families and businesses we serve in communities throughout the UK and Ireland can rebuild and thrive. If our customers succeed, so will we.  

    About IBM
    IBM is a leading provider of enterprise AI, hybrid cloud architecture, security and ESG insights to the global financial services sector. Its deep industry expertise, extensive portfolio of services and solutions, and its robust ecosystem of fintech partners, empower collaboration, innovation, and creation with clients. As a trusted partner to banks, insurers, capital markets and payments providers, IBM guides financial institutions on all stages of their digital transformation journeys through IBM Consulting and delivers the proven infrastructure, software and services they need through IBM Technology. For more information, visit www.ibm.com/industries/financial-services.

    Media Contacts

    NatWest
    Niall Caldwell
    Niall.Caldwell@ulsterbank.com

    IBM
    Mary Ellen Higgins
    maryellen.higgins@ibm.com
    781.789.1911

    Gregor Hastings
    gregor.hastings@ibm.com
    44-7565826173

     

    SOURCE IBM

    Ai customer experience data analytics generative AI Marketing software technology
    Previous ArticleAskMary: Basware Teams Up with Microsoft to Enhance Customer Support with ChatGPT
    Next Article Alibaba International Announces Pilot Launch of Comprehensive AI Suite “Aidge” to Streamline Global Commerce Operations
    Leave A Reply Cancel Reply

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025
    Stay In Touch
    • Facebook
    • LinkedIn
    Get In Touch
    • Dubai Office:
      IFZA Business Park, DDP, Premises Number 35240-001 Dubai Silicon Oasis Dubai, United Arab Emirates
    • India Office:
      Unit 1001, B wing, Serenity Heights, Andheri East, Mumbai, Maharashtra 400072
    • Phone:+971-557734610
    • Email: hello@ciente.io
    About Us

    Ciente helps MarTech leaders unlock the full potential of data and marketing capabilities. With insights that help CMOs recalibrate marketing efforts, we ensure your tech investment returns value and drives growth, even during economic headwinds.

    Recent Posts

    How to Set Up an Automated Cart Abandonment Email Sequence That Converts

    November 13, 2025

    Unlocking High-Quality Leads: The Strategic Role of Data Mapping and Customer Journeys

    May 7, 2025

    A Modern Marketer’s Guide to OOH Advertising

    April 30, 2025

    Sign up for our newsletter

    Get direct access to tech insights, thought leadership, and exclusive research.

      Facebook LinkedIn
      • Privacy & Compliance
      • Subscribe
      • Unsubscribe
      Copyright © 2026 Ciente/ Martech | All Rights Reserved.

      Type above and press Enter to search. Press Esc to cancel.

      Accessibility Adjustments

      Powered by OneTap

      How long do you want to hide the toolbar?
      Hide Toolbar Duration
      Select your accessibility profile
      Vision Impaired Mode
      Enhances website's visuals
      Seizure Safe Profile
      Clear flashes & reduces color
      ADHD Friendly Mode
      Focused browsing, distraction-free
      Blindness Mode
      Reduces distractions, improves focus
      Epilepsy Safe Mode
      Dims colors and stops blinking
      Content Modules
      Font Size

      Default

      Line Height

      Default

      Color Modules
      Orientation Modules