ATLANTA, Oct. 4, 2024 /PRNewswire/ — Optomi Professional Services (OPS) is pleased to announce the addition of Blake Guyton as the company’s Chief Revenue Officer (CRO). In this role, Guyton will provide strategic and tactical leadership across key revenue-focused initiatives as OPS continues to unify and elevate their service offerings. Guyton joins OPS after more than ten years of service with Robert Half/Protiviti where he most recently served as Managing Vice President, responsible for driving revenue growth, implementing sales strategies, and leading high-performance teams. His leadership was instrumental in shaping and expanding the overall managed technology solutions division, helping drive its growth to account for over…
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OTTAWA, ON, Oct. 3, 2024 /PRNewswire/ – Trellis Corporation, a leader in eCommerce solutions, is excited to announce the expansion of its industry-leading 4P demand generation platform to support Shopify store integration. This development empowers Shopify merchants with a suite of tools designed to optimize their business performance, leveraging data-driven insights and advanced technology. Dynamic Pricing for Shopify Stores With Trellis’ state-of-the-art Dynamic Pricing technology, Shopify store owners can automatically adjust prices based on market demand, competitor pricing, and customer behavior. This real-time optimization helps merchants stay ahead of the competition, increase conversion rates, and enhance customer satisfaction. By implementing Dynamic Pricing, Shopify merchants can…
Industry’s Broadest and Highest Quality Employment Data Now AvailableVia Amazon S3, Azure, Databricks, Google BigQuery, Snowflake, and More MOSCOW, Idaho, Oct. 3, 2024 /PRNewswire/ — Lightcast, the trusted provider of global labor market data, analytics, and expert guidance, today announced that its comprehensive data is now available via direct data shares on six of the industry’s top cloud storage platforms, data warehouses, and data marketplaces. The new data-sharing options give Lightcast customers faster, simpler, and more scalable access to larger datasets, enabling flexible integration into their own data stores, applications, or reports. In addition to APIs and SFTPs, Lightcast datasets are now available…
HOBOKEN, N.J., Oct. 1, 2024 /PRNewswire/ — Pearson (FTSE: PSON.L), the world’s lifelong learning company, today announced the launch of its Generative AI Foundations certification. The program is designed to equip professionals and students, including high schoolers, with the essential skills needed to work with generative artificial intelligence (Gen AI) technologies. The certification demonstrates a formal level of Gen AI proficiency for employers who are increasingly using AI tools to boost productivity, efficiency, and workflow. Demand for generative AI skill is skyrocketing across industries and employers are increasingly making it a requirement. According to the 2024 Work Trend Index Annual Report1 from Microsoft and LinkedIn, 66%…
Company Ushers in a Bold New Direction with an Improved Sales Experience for Demandbase One™ and an Enterprise-Grade Rebrand SAN FRANCISCO, Oct. 1, 2024 /PRNewswire/ — Demandbase, the leader in account-based GTM for B2B enterprises, today launches a new sales experience within Demandbase One™, built to give sellers the precision, insights, and speed to close more deals, faster. This launch is an essential step in the company’s mission to fundamentally align sales and marketing teams’ insights, actions, and goals. Success depends on how quickly and accurately teams execute. Without clear signals and unified data, even top teams struggle to act with confidence. Demandbase One…
Recent Acquisition of Brand J Strengthens Agency’s Capabilities ALLEN, Texas, Oct. 1, 2024 /PRNewswire/ — BizCom Associates, a fully-integrated public relations and marketing communications firm based in the Dallas-Fort Worth metroplex, is celebrating its 25th anniversary this month. Over the past 25 years, BizCom has consistently delivered award-winning campaigns and solutions, helping its clients achieve exceptional results in a rapidly evolving media landscape. This milestone year also marks a significant expansion for the company, with the recent acquisition of franchise marketing firm Brand J. The addition of Brand J earlier this year enhances BizCom’s service offerings and strengthens its position in branding, digital communications and marketing.…
Awards honor 16 organizations for bringing together content and digital excellence to grow business and create standout customer experiences SAN FRANCISCO, Oct. 1, 2024 /PRNewswire/ — Sitecore®, a global leader in digital experience software, today announced winners of the Sitecore Experience Awards across five categories representing the intersection of marketing and technical excellence. Sitecore presents the awards to customers and their partners to celebrate innovative strategies leveraging Sitecore’s digital experience platform (DXP), content operations solution, or commerce platform for business-impacting results. Winners are drawn from industries across the globe. “Each Sitecore Experience Award category winner is creating world-class digital customer experiences,” said Kathie Johnson, Chief Marketing Officer at…
NEW YORK, Oct. 1, 2024 /PRNewswire/ — Teneo, the global CEO advisory firm, today announced a partnership with Evidenza.ai, the world’s leading AI-powered market research platform. Teneo brings reputational and go-to-market insights to its network of clients around the world, and Evidenza’s platform will allow companies to conduct dynamic “on-demand” market research for the first time with B2B customers at scale. Evidenza is pioneering the application of synthetic research to marketing and communications, helping companies make faster and smarter go-to-market decisions. Its technology uses generative AI to create detailed and dynamic customer personas, capable of engaging in qualitative interviews or taking part…
InMarket earns a TikTok Measurement Badge, as advertisers gain intelligence on how TikTok campaigns drive offline store visits and sales lift using InMarket’s LCI. AUSTIN, Texas, Sept. 30, 2024 /PRNewswire/ — InMarket, a leader in real-time marketing and measurement, has announced a strategic partnership with TikTok to measure the real-world impact of advertising campaigns, including store visits and sales lift. With InMarket’s Lift Conversion Index (LCI), TikTok advertisers can access valuable insights to optimize campaigns and maximize return on ad spend (ROAS) within the platform. InMarket’s LCI measurement platform enables advertisers to understand campaigns’ performance across multiple dimensions including creative, offer, media and more. Combined with…
AI-driven identify theft and deepfakes are top cybersecurity concerns for consumers as the technology evolves COLUMBUS, Ohio, Sept. 30, 2024 /PRNewswire/ — As consumer reliance on technology deepens—through the convenience of digital payments, QR codes, eCommerce, and other online interactions—they are rightfully alarmed by the escalating threats of cybercrime, particularly identity theft and AI-assisted attacks. Despite these concerns, a new survey from Nationwide reveals a troubling disconnect between consumer awareness and action: While 80% of respondents express concern about identity theft, only 16% report having identity theft insurance, as many continue to neglect essential cybersecurity precautions that could protect them. Cybercrime is becoming more personal for…