LONDON, April 14, 2025 /PRNewswire/ — Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands increasing spend in Google’s Demand Capture arsenal, understanding its true return and optimizing for maximum efficiency is more critical than ever. The new Google Performance Max & Paid Search Playbook provides brands with the data-driven insights needed to outperform the competition. Key insights from the playbook include: Brands already leveraging Fospha’s measurement solutions are seeing significant improvements in their PMAX and Search strategies. A leading DTC apparel brand…
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NEW YORK, April 14, 2025 /PRNewswire/ — Coach and the Women’s National Basketball Association (WNBA) today announce a multiyear partnership aimed at championing courageous self-expression through basketball and beyond, with Coach becoming the official handbag partner of the league. Highlighting the intersection between sports and fashion, the agreement brings on Coach as the WNBA’s luxury handbag brand, with the goal of empowering players and fans to courageously express themselves. The initiative also underscores Coach’s grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity. The collaboration will be spotlighted across…
The company appoints three new leaders for global presales, North America sales and sales across EMEA and APAC regions, driving customer success and leading the industry’s AI software evolution CLEVELAND, April 14, 2025 /PRNewswire/ — Hyland, a leading provider of unified content, process and application intelligence solutions, and the pioneer of the Content Innovation CloudTM, is strengthening its sales leadership team as part of a renewed focus on customer success, platform expansion, and AI-driven product innovation. The company has appointed Tara Francois as Senior Vice President, Global Presales; Thomas Bailey as Senior Vice President, North American Commercial; and Malte Dieckelmann as Senior Vice President of Sales for the EMEA and APAC regions. These…
NEW YORK, April 14, 2025 /PRNewswire/ — CloudKeeper, a leading provider of comprehensive cloud optimization platforms and services, announces the joining of Kenneth Ziegler (“Ken”) as a Senior Advisor and Board Member. Based in New York, Ken brings over 25 years of experience in the technology and cloud services industry, with a proven track record of driving growth and innovation in the sector. As the former President and CEO of Logicworks (now RapidScale), Ken played a pivotal role in transforming the company into a trusted partner for AWS and Azure customers, before being acquired by Cox Communications in 2023. At CloudKeeper, Ken will focus on…
to-End AI Translation and Voice Dubbing Solution News provided by Wistia Apr 14, 2025, 09:00 ET Share this article New video localization features help brands connect with global audiences in native languages CAMBRIDGE, Mass., April 14, 2025 /PRNewswire/ — Wistia, a leading video marketing platform for businesses, today unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video platform to offer a complete, end-to-end solution for localization. Powered by HeyGen and supporting over 30 languages, these new capabilities enable brands to effortlessly translate, dub and personalize video content directly within the Wistia platform, expanding global reach while…
DURHAM, N.C., April 14, 2025 /PRNewswire/ — Avalara, Inc., a leading provider of tax compliance automation software for businesses of all sizes, today announced that Firewire Surfboards is leveraging several Avalara solutions to manage nexus exposure and the increased administrative burden of sales tax reporting across multiple jurisdictions. Since 2006, Firewire Surfboards has been dedicated to improving the surfing experience through innovative and quality products built with the conscious minimization of impact to the planet. As Firewire Surfboards has expanded its market presence through direct-to-consumer (DTC) and wholesale distribution, the challenge of managing sales tax compliance across states and international borders has grown…
Compound Growth at 16.46% Signals a New Phase of Contact Center as a Service (CCaaS) Market Expansion MIDDLETON, Mass., April 14, 2025 /PRNewswire/ — QKS Group, a premier market intelligence and advisory firm, has released its latest in-depth analysis of the global Contact Center as a Service (CCaaS) Market, signaling a strong growth phase ahead. The new reports – ‘Market Share: Contact Center as a Service (CCaaS), 2024, Worldwide & Regional Report’ and ‘Market Forecast: Contact Center as a Service (CCaaS), 2025-2030, Worldwide & Regional Report’ – the market is expected to grow at a compound annual growth rate of 16.46% through 2030. This analysis equips businesses with the strategic intelligence needed…
VANCOUVER, BC, April 14, 2025 /PRNewswire/ – Comm100, a global leader in AI-powered customer engagement solutions, is proud to announce the launch of three flagship AI products: AI Agent, AI Copilot, and AI Insights. Developed to address the growing need for intelligent automation and more effective customer interactions, Comm100’s advanced AI solutions enable greater efficiency, cost-effectiveness, and flexibility for organizations, surpassing current market alternatives. “Customers now expect instant, intelligent, and personalized responses. Comm100’s AI solutions are the definitive answer, enabling organizations to not only meet, but exceed these expectations.” — said Kevin Gao, CEO of Comm100. The Comm 100 AI Agent: Natural, Human-like Support The AI Agent…
LOS ANGELES, April 14, 2025 /PRNewswire/ — Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through end-to-end, full loop protection, daily updates, and an expanded and customizable blocking taxonomy, Zefr’s suitability solutions for TikTok help brands stay ahead of shifting content risks in real time. Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion ListsPost this TikTok’s Video Exclusion Lists and Profile Feed Exclusion Lists give advertisers more control over where their ads appear.…
New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements NEW YORK, April 14, 2025 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, announced an expansion of Social Optimization for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater control over their advertising investments on the platform. Paired with TikTok’s Inventory Filter, advertisers applying pre-bid Video Exclusion Lists benefit from pre-bid granular exclusions, powered by IAS’s multimedia technology,…