MONTREAL, May 4, 2026 /PRNewswire/ – Mistplay, a leading play-and-earn rewards and loyalty platform for mobile gamers, today announced the acquisition of MyChips SRL, a subsidiary of MAF, a global rewarded advertising platform. With this acquisition, Mistplay accelerates the expansion of its network, strengthening its positioning as a leader in rewarded advertising. Rewarded advertising has rapidly become a core channel for mobile user acquisition, delivering high-intent users across the full funnel and driving measurable gains in retention, engagement, and monetization performance. The addition of MyChips further expands Mistplay’s LoyaltyPlay global partner network – unlocking new supply for advertisers. MyChips is active across…
Author: PRNEWSWIRE
Read More
Personalized messaging jumps 50% year-over-year at Endear NEW YORK, May 4, 2026 /PRNewswire/ — Retail brands are no longer relying on one-off mass marketing to reach customers. Instead, they are increasingly engaging shoppers through continuous, personalized conversations across email, SMS, and WhatsApp, according to new data from Endear, the retail CRM for modern brands. After analyzing more than 22,000 personalized campaigns and billions of customer messages, Endear, the retail CRM for modern brands, has found that the era of the one-off marketing blast is ending. Personalized messaging to existing customers is up more than 50% year-over-year, and the highest email open rates of…
Premier AI communications firm releases tenth installment of its GEO Practice Guide showing why ranking on Google no longer guarantees citation in ChatGPT, Perplexity, or Google AI Overviews — and what Fortune 500 brands need to do before 2026 organic-traffic declines hit. NEW YORK, May 4, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released “GEO vs. SEO: The 2026 Venn Diagram,” the tenth installment of its GEO Practice Guide series. The research documents a structural break in how American brands earn visibility online: the overlap between top Google ranking pages and the sources cited inside AI-generated…
Universal PunchOut Platform (UPOP) is being developed as governed integration infrastructure for AI-enabled B2B buying, with design partners invited to help shape the product RALEIGH, N.C., May 4, 2026 /PRNewswire/ — TradeCentric, the leading provider of B2B eProcurement integrations, today announced UPOP, a governed integration platform in active development, designed to help buyers, suppliers and AI agents connect safely and reliably as B2B commerce enters the age of agentic buying. UPOP is being developed as a governed integration layer for next-generation B2B commerce. As AI agents begin to influence enterprise purchasing workflows, organizations will need infrastructure that supports autonomy without compromising control,…
Four-layer verification framework addresses the two risk classes — calculation errors and distribution fraud — driving LP scrutiny and fiduciary liability across private equity AUSTIN, Texas, May 4, 2026 /PRNewswire/ — 6lock and qashqade today published Distribution Integrity: Engineering Trust in the Moment That Matters Most, a co-authored white paper introducing the Institutional-Grade Distribution Verification Chain — a four-layer framework for managing the calculation and transaction risks that now define distribution operations in private markets. The paper arrives as LP operational due diligence has deepened significantly. A majority of institutional LPs now rank operational transparency above historical performance when evaluating new manager commitments, and distribution workflows…
SaaS innovator invites select organizations to shape the future of field operations—offering 60 days of free, full-platform access with dedicated implementation support. WASHINGTON, May 4, 2026 /PRNewswire/ — PhotoAudit+, announced today the launch of its Preferred Partner Program—a first-of-its-kind initiative inviting select organizations to co-develop the future of visual field documentation. Through the program, Preferred Partners receive 60 days of complimentary, full-platform access along with customized implementation, dedicated support, and direct influence over the company’s product roadmap. The launch comes at a pivotal moment for industries that depend on field crews to deliver results. From telecom and utilities to EV infrastructure, construction, and…
ARMONK, N.Y., May 4, 2026 /PRNewswire/ — A new global study from the IBM (NYSE: IBM) Institute for Business Value finds that the accelerating pace of AI is pushing CEOs to redesign how C-suite roles are structured to drive greater business impact across the enterprise. In the foreword of the study, IBM Vice Chairman Gary Cohn writes, “The CEO’s role has always been to lead through disruption. What AI changes is the velocity and consequences of leadership. Enterprises that succeed will operate AI-first – not as a layer of technology, but as a new operating model. Decision cycles will compress. Boundaries between functions will dissolve.…
Company is now 100% channel-led under leadership of VP of Worldwide Partners & Alliances Timm Hoyt WASHINGTON, April 28, 2026 /PRNewswire/ — Sublime Security, the agentic email security platform, today announced the launch of its channel partner program. Now operating as a 100% channel-led company, the program is designed for exceptional partner success in expanding the reach of Sublime’s industry-first approach to email security. This launch represents a significant investment in building a world-class partner ecosystem, including new enablement resources, dedicated channel leadership, robust recurring margins and incentives, and a long-term commitment to selling with and through these trusted advisors. The program is…
DELRAY BEACH, Fla., April 28, 2026 /PRNewswire/ — According to MarketsandMarkets™, the global Asset Performance Management Market is expanding rapidly, with a projected market size anticipated to rise from about USD 2.40 billion in 2026 to USD 4.32 billion by 2032, featuring a CAGR of 10.3%. Browse 200 market data Tables and 100 Figures spread through 319 Pages and in-depth TOC on ‘Asset Performance Management Market – Global Forecast to 2032’ Asset Performance Management Market Size & Forecast: Asset Performance Management Market Trends & Insights: Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=72801714 Asset performance management (APM) has transformed industrial operations by embedding capabilities such as predictive maintenance,…
New agentic tool from Omnicom Media’s influencer marketing arm leverages Google’s advanced models, including GeminiVeo and Nano Banana, to add post-production editing to Creo’s suite of AI-powered creator discovery, briefing and vetting tools NEW YORK, April 28, 2026 /PRNewswire/ — Creo, the influencer marketing arm of Omnicom Media announced a collaboration with Google Cloud to transform the content creator lifecycle. This partnership introduces advanced post-production editing capabilities to Creo’s suite of AI-powered tools, drastically reducing the time and cost associated with brand compliance in influencer channels. By integrating Google Cloud’s generative AI, Creo is evolving its Content Vetting Agent from a diagnostic tool into…