RALEIGH, N.C., June 5, 2025 /PRNewswire/ — Cirrus Insight, the industry-leading sales productivity platform, is excited to announce the new and vastly improved release of its Buyer Signals functionality. Building on the foundation of previous tracking capabilities, this enhanced suite delivers deeper, more actionable insights into buyer engagement than ever before. With intuitive analytics and enriched interaction data, the upgraded Buyer Signals empowers sales professionals to better understand prospect behavior, optimize outreach, and ultimately close deals more efficiently. Buyer Signals lays the foundation for the next generation of AI-driven sales enablement from Cirrus Insight. By capturing rich behavioral data across emails, link clicks, and…
Author: PRNEWSWIRE
DAA’s Principles and Communications Committee Will Consider New Guidance Around AI Collection and Use of Interest-Based Advertising Data WASHINGTON, June 4, 2025 /PRNewswire/ — The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new guidance around the application of the DAA Self-Regulatory Principles to the collection and use of interest-based advertising (IBA) data by the rapidly-expanding universe of AI systems and tools that might have access to such data. “Few, if any, industries change faster than advertising, and the DAA has stayed ahead of those changes for the last 15 years by routinely reviewing, developing and releasing timely…
SEOUL, South Korea, June 5, 2025 /PRNewswire/ — MegazoneCloud has been named the 2025 Growth Partner of the Year for Asia-Pacific and Japan (APJ) by Snowflake, the AI Data Cloud company. The award was announced at Snowflake Summit 2025, Snowflake’s annual user conference. MegazoneCloud was recognized for its outstanding contributions to customer success in the APJ region, particularly for helping customers in South Korea accelerate their data-driven digital transformation. The company has delivered advanced consulting and implementation services for Snowflake’s AI Data Cloud platform, tailoring solutions to meet the unique needs of each client. As the first company in Korea to achieve Snowflake’s top-tier Elite Partner status, MegazoneCloud has…
Appointment signals MMDSmart’s commitment to strategic growth and customer acquisition PETAH TIKVA, Israel, June 3, 2025 /PRNewswire/ — MMDSmart, a leading provider of global communications solutions, is proud to announce the appointment of Karen Krivaa as its new Chief Marketing Officer. With over 25 years of marketing leadership, Krivaa brings expertise in building global brands and driving customer engagement across multiple industries, including telecom. Krivaa joins MMDSmart as the company scales its Communications Platform as a Service (CPaaS) offerings to meet growing demand for personalized, real-time messaging at scale. Her extensive experience in product and portfolio marketing, corporate positioning, and global campaign execution will…
Research finds emotionally resonant ads are twice as likely to drive immediate sales—underscoring the power of connected insights to help marketers create work that wins with consumers BOSTON, June 3, 2025 /PRNewswire/ — In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a global integrated creative and media agency. The State of Creative Effectiveness is an extensive evaluation of the advertising industry based on real consumer feedback. As the most comprehensive assessment of advertising effectiveness in the market, the report analyzes over 4,000…
Partnership to provide demand generation, thought leadership, and media services BALTIMORE, June 3, 2025 /PRNewswire/ — Sage Growth Partners (SGP), a healthcare growth strategy and marketing firm, has announced its selection as the communications and marketing agency partner for Valer. Valer’s technology simplifies and speeds prior authorization by automating submissions, status checking, verification, reporting and EHR synchronization across all mid-to-large sized healthcare settings, specialties and payers. Valer also gives providers insight into payer ruling patterns and patient access team productivity metrics—data that isn’t currently available anywhere else. “Valer helps to ensure visibility across the entire prior authorization workflow,” said Steve Kim, MD, co-founder and CEO. “We eliminate…
BEDFORD, Mass., June 2, 2025 /PRNewswire/ — Oxipital AI, a leading provider of AI-powered machine vision systems, is proud to welcome Schmalz into its Preferred Partner Program and to continue its long-standing collaboration with the company. Through the integration of Oxipital AI’s advanced vision-guided inspection and robotic picking technology with Schmalz mGrip® finger grippers and vacuum end-of-arm tooling, this partnership is delivering next-generation robotic grasping solutions that enhance operational efficiency, reduce labor reliance, and ensure consistent, safe, and profitable production for end customers in the food & beverage industry and beyond. “Schmalz has worked with Oxipital AI since its inception, so joining their preferred partner program was…
CHARLESTON, S.C., June 3, 2025 /PRNewswire/ — Sales Focus Inc. (SFI), a global leader in sales outsourcing, is excited to announce the release of its latest white paper titled “Why the Human Touch Is Vital in Field Sales.” This comprehensive publication explores the evolving landscape of field sales and emphasizes the irreplaceable value of authentic, person-to-person connections in driving customer trust, long-term relationships, and revenue growth. As businesses increasingly rely on digital tools and automation, many are questioning the future of traditional field sales teams. This white paper makes the case that while technology enhances efficiency, it cannot replicate the emotional intelligence, adaptability, and…
SAN DIEGO, June 3, 2025 /PRNewswire/ — Sony Electronics Inc. will participate in Augmented World Expo 2025 (AWE 2025), June 10-12, in Long Beach, CA. The company will present a comprehensive showcase of its latest advancements in spatial content creation and immersive display technologies in Booth 309. Sony will also unveil new enhancements to its suite of integrated solutions under the XYN™ (/zin/) brand, aimed at empowering creators and developers across diverse industries. Key Highlights at AWE 2025 Include: At AWE, Sony will showcase and unveil its latest advancements in spatial content creation & immersive display technology.Post this To stay updated on the full schedule…
LOS ANGELES and NEW YORK, June 3, 2025 /PRNewswire/ — IMGC today announced the appointment of David Nyurenberg as Senior Vice President, Digital, marking a significant expansion of the agency’s leadership in Connected TV, programmatic advertising, and AI-powered media strategy. This strategic hire positions IMGC to lead the next wave of innovation in both traditional linear and streaming media, ensuring brands have a performance-first partner at the forefront of the industry’s transformation. As CTV advertising spend is projected to surpass $40 billion in 2025, advertisers face mounting challenges around fragmentation, signal loss, and performance measurement. Nyurenberg’s appointment comes at a pivotal moment, bringing deep technical expertise, visionary leadership, and…