BOSTON, Nov. 21, 2024 /PRNewswire/ — Jack Morton, a leading global brand experience agency, today reported its latest findings from its global research program, Experience Better/Insights. The new report reveals a significant shift in consumer sentiments with the arrival of ChatGPT as a disruptive player in the creative and marketing services industry. This marks a pivotal moment in the relationship between brands and consumers across the globe. The study builds upon the first half of research released earlier this fall. Data shows that more than 50% of consumers say they will no longer trust a brand that doesn’t live up to its promises. One-quarter of consumers worldwide take…
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U.S.-based Research by Vonage explores consumer sentiment around AI for customer support, highlighting perceived benefits and lingering concerns HOLMDEL, N.J., Nov. 21, 2024 /PRNewswire/ — Improved efficiency and personalized support experiences are driving increased consumer acceptance and satisfaction of AI in customer service interactions, according to a new regional survey by Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ:ERIC). Seventy percent (70%) of respondents believe that AI has improved self-service customer support, and nearly two thirds (60%) agree AI has made interactions with brands more efficient. More than half (51%) are comfortable with…
Catalyzed by strong market demand, Refuel Agency spins off new multicultural agency, driven by AI insights and a network of multicultural influencers. NEW YORK, Nov. 21, 2024 /PRNewswire/ — To meet growing demand for multicultural marketing expertise, Refuel Agency has launched Influyente, a new agency specializing in precision-targeted campaigns that authentically engage diverse consumer segments. Backed by the 35+ years of experience of Refuel Agency, a leader in marketing to niche audiences, Influyente provides a full suite of services designed to connect brands with the growing diversity of consumers in the U.S. market. As cultural experts, Influyente combines a deep understanding of…
Couchbase Customers Honored for Developing Cutting-Edge Enterprise Applications and Delivering Exceptional User Experiences SANTA CLARA, Calif., Nov. 21, 2024 /PRNewswire/ — Couchbase, Inc. (NASDAQ: BASE), the cloud database platform company, today announced the winners of the 2024 Couchbase Impact Awards. The awards program recognizes customers who are modernizing operational infrastructure to develop modern, real-time and mission-critical applications. “The AI era has sparked a new pace of innovation, challenging enterprises to evolve in order to meet consumer demands and maintain their competitive edge. Our award-winning customers are leading this charge, building modern applications on Couchbase that drive business at the edge with real-time capabilities,” said Josh Harbert,…
Empowers field workers and managers to proactively manage projects with real-time insights and predictive analytics DENVER, Nov. 21, 2024 /PRNewswire/ — FYLD, the AI-powered, field work effectiveness platform for the global infrastructure sector, today announced its integration with Procore, the leading global provider of construction management software. The integration bridges the gap between field operations and project management, resulting in productivity gains of up to 12% in 6 short weeks, and reducing safety risks by more than 48%. The over 2 million construction industry workers using Procore will now be able to effortlessly sync field data including automated workflows, video risk assessments, and worksite delays. “FYLD and…
Leveraging Decades of Proprietary Data, RYA™ Knows What Americans Want to Spend Extra Time and Money On NEW YORK, Nov. 20, 2024 /PRNewswire/ — Episode Four, the creative agency that has made hits for some of the world’s largest brands, today unveils RYA™. RYA (Radical Yet Acceptable) is a Creative AI tool that generates unique cultural insights and novel creative ideas almost instantly. It is built on a large and proprietary database that shows where Americans would spend their free time and extra money. With 84 million new data points added per week, RYA can show users what any US demographic is most passionate…
The company has revolutionized B2B media by delivering unparalleled transparency and efficiency, setting a new standard in the industry AUSTIN, Texas, Nov. 20, 2024 /PRNewswire/ — Audyence, a trailblazer in B2B demand generation, has rapidly disrupted the market since the launch of its beta program in November 2023 and its general release of the Audyence Platform in February 2024 by redefining how businesses purchase, manage and optimize lead generation campaigns. By bringing the power of programmatic to the B2B lead generation market, Audyence offers clients unparalleled control, transparency, and cost-efficiency. This innovation provides unprecedented oversight and optimization throughout the lead generation supply chain. Applying proven technology to a…
Jessie has been honored in the Operations Management Achievement category for her leadership in future-proofing Juice Media’s growth through mergers and acquisitions LOS ANGELES, Nov. 20, 2024 /PRNewswire/ — Juice Media, a leading data-driven omnichannel advertising and technology media platform, today announced that its Chief Operating Officer, Jessie Segal, was honored by the 17th Annual, 2024 Globee® Awards for Achievement (Women in Business) as “Gold Globee Winner” in the Operations Management Achievement category. Jessie was recognized for her leadership in integrating internal and external acquisitions and streamlining operations while maintaining a 95% employee retention rate. The Globee® Awards for Achievement (Women in Business) recognize…
The collaboration will supercharge products across PR Newswire, CisionOne, Brandwatch, and Streem. CHICAGO, Nov. 20, 2024 /PRNewswire/ — Cision, a global leader in communications software, today announced a collaboration with Google Cloud to advance the capabilities of its AI-driven communication solutions. Through this endeavor, Cision will harness Google Cloud’s generative AI (gen AI) technologies to supercharge its suite of products across PR Newswire, CisionOne, Brandwatch, and Streem, delivering unmatched innovation to its customers. This news builds on the recently announced launch of PR Newswire’s AI Suite of Tools, engineered with Gemini on Vertex AI, which helps businesses create and distribute content more…
Innovative solutions to business and social challenges driven by access to SAS Viya and its new AI tools CARY, N.C., Nov. 20, 2024 /PRNewswire/ — SAS, a leader in data and AI, has announced the winners of the 2024 SAS Hackathon across 25 regional, industry, technology, specialty and student categories. These winning teams represent businesses, government agencies, nonprofits, universities and SAS Partners. This year’s SAS Hackathon boasted 1,731 registrants from more than 70 countries. This led to an all-time high of 145 approved teams that participated in the month-long hack, supported by 110 SAS mentors. SAS produces the annual SAS Hackathon, which was sponsored…