Author: PRNEWSWIRE

CHENNAI, India, July 12, 2023 /PRNewswire/ — RiskSpan, a leading technology company and the most comprehensive source for data management and analytics for mortgage and structured products, has announced their plan to grow its Chennai, India office, increasing headcount by 50% over the next 12 months through its captive entity, KGP Tech Solutions. This marks an important milestone for RiskSpan as the company seeks to strengthen its presence and tap into the talent available in India. The India office will focus on supporting product development, client operations, analytics, and consulting services. With the expansion of its Chennai office, RiskSpan will be able to serve its customers more effectively…

Read More

BERLIN, July 12, 2023 /PRNewswire/ — Between May 15-25, 2023, TechBehemoths conducted a survey across 2,542 IT companies located in 57 countries and territories. The aim of the survey was to identify which digital marketing tools are most popular and effective for IT companies and digital agencies. According to the survey results published on July 10, 2023, Search Engine Optimization (SEO) emerged as the top-performing digital marketing channel, with 69.70% of respondents indicating that it generated the highest number of leads for their businesses in the past year. This highlights the importance of optimizing websites and content to improve organic search visibility and attract relevant traffic from search…

Read More
CX

AN FRANCISCO, July 12, 2023 /PRNewswire/ — Thunder, a leading Salesforce consulting partner, today announces the addition of a strategic Generative AI practice to their various Salesforce offerings including Service, Sales, Marketing and Revenue Clouds. Thunder’s Generative AI practice is made up of Artificial Intelligence and Activation experts that help companies turn customer data into business insights with Generative AI solutions like Salesforce AI Cloud and ChatGPT. The team provides a number of services for initial and ongoing enablement, adoption, as well as learning programs. “If you haven’t jumped onto the Generative AI bandwagon yet, you’re missing out,” says AI Practice Lead…

Read More

CARY, N.C., July 12, 2023 /PRNewswire/ — While AI has recently captured the public’s imagination, organizations have benefited from AI and advanced analytics for decades. And over this time, SAS, the leader in AI and analytics, has helped thousands of organizations across industries transform data into better, faster decisions.  With SAS®, customers better manage risk, detect and prevent fraud, improve customer relationships, enhance data management, expand the use of AI and much more. Leading analyst firms have long recognized SAS and its technologies. This year alone, these firms have acknowledged SAS and its leadership in many important areas. Among SAS’ 2023 analyst accolades…

Read More

NEW YORK, July 12, 2023 /PRNewswire/ — Insticator, the top-tier provider of advanced engagement solutions for publishers, is thrilled to announce its acquisition of Balihoo. The leader in multi-location marketing — and a renowned innovator in digital advertising technology — Balihoo gives Insticator additional versatility in the digital-ad domain, creating exciting new opportunities for online publishers and advertisers seeking to maximize their return on ad spend. This strategic new alliance aims to keep Insticator at the forefront of the digital ad game for years to come. “The ad ecosystem is rapidly evolving and the companies that will thrive and win on the open…

Read More

TORONTO, July 12, 2023 /PRNewswire/ — Uberflip, long known as the leading content experience platform (CEP) and now also deeply entrenched in sales engagement technology, today announces significant product enhancements to its Digital Sales Room (DSR) product Sales Assist. The innovative buyer engagement tool is loved by sales teams for how it empowers them to quickly find, personalize and share content with prospects quickly. Now, Sales Assist is offering the full spectrum of DSR capabilities, enabling teams to create personalized pages packed with all the sales collateral and marketing content prospects need to make decisions and progress deals quickly. Enhancements also include seamless integrations…

Read More

BERLIN, July 12, 2023 /PRNewswire/ — Between May 15-25, 2023, TechBehemoths conducted a survey across 2,542 IT companies located in 57 countries and territories. The survey aimed to identify which digital marketing tools are most popular and effective for IT companies and digital agencies. According to the survey results published on July 10, 2023, the majority of respondents, accounting for 61.80%, indicated that their company or agency plans to utilize something other than influencer marketing for their promotional efforts. This suggests that influencer marketing may not be a primary focus or strategy for these businesses, potentially due to other marketing priorities, budget constraints, or different target demographics.…

Read More

PRINCETON, N.J., July 12, 2023 /PRNewswire/ — Hoot Health, Inc., the next generation healthcare CRM, and marketing automation solution announced today that it has launched Hoot Dry Eyes, a new marketing automation platform for Eye Care Professionals (ECPs). “Building on the success of our myopia management platform, we are thrilled to announce that ECPs will have now have access to marketing automation technology to help educate, onboard and manage patients with dry eye disease,” said Bob Miglani, CEO of Hoot. For many ECPs it can be difficult to explain Dry Eye Disease in one visit with their patients. Complexity of the disease and lack…

Read More
CX

LOS ANGELES, July 12, 2023 /PRNewswire/ — TMC has recognized Broadvoice, a provider of hosted voice, unified communications as a service (UCaaS) and omnichannel contact center as a service (CCaaS) for thriving small and mid-market enterprises and business process outsourcers (BPOs), as a winner of the 2023 Contact Center Technology Award from CUSTOMER Magazine for Broadvoice CCaaS, the company’s industry-leading, cloud-native contact center solution. In January 2023, Broadvoice CCaaS launched in the U.S. market, bringing over a decade of international contact center expertise to Broadvoice’s proprietary cloud communications tech stack. An omnichannel solution backed by the industry-leading Broadvoice Success Program, Broadvoice CCaaS makes contact center operations…

Read More
CX

Online consumer advocacy and review website, PissedConsumer.com, conducted a survey about customers’ use of, and reliance on, online reviews. With 80.9% of shoppers admitting they are influenced by negative reviews, companies concerned about reputation management can’t afford to ignore them. NEW YORK, July 12, 2023 /PRNewswire-PRWeb/ — PissedConsumer.com surveyed over 4000 consumers about online reviews, how they’re used, and how businesses can use negative reviews to improve their online reputation. Results show that 84% of people read online reviews before making a purchase, and negative reviews can influence the majority of buying decisions. “From the business perspective, online reviews can…

Read More