LOS ANGELES, Oct. 10, 2023 /PRNewswire/ — Today, Zefr, the leader in brand safety and suitability technology, is proud to announce our AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands the most sophisticated technology and AI for scaled measurement. By leveraging the massive global scale of Reels and having the tools to gauge brand suitability, advertisers can explore new reach opportunities and engage a more expansive audience, boosting their overall media efficiencies.…
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SAN FRANCISCO, Oct. 10, 2023 /PRNewswire/ — Today we announce a pivotal enhancement to the Regie.ai platform with our new Integration with Salesforce CRM. As the leading sales Co-Pilot for modern sales teams, Regie.ai is no stranger to industry-leading integrations. With established connectivity to sales engagement platforms such as Outreach.io and Salesloft, and marketing automation juggernauts like HubSpot, our latest integration pushes the envelope even further for what’s possible with AI-powered selling. This significant development was spearheaded by none other than Thomas Tobin, a distinguished enterprise product leader and former Director of Product at Salesforce. His expertise and deep insights into Salesforce’s intricacies ensured a seamless and…
Partnership leverages Ansira’s loyalty program design, implementation, and run-ops expertise with Annex Cloud’s flexible platform to create solutions for customers; alliance will focus on the automotive sector to start ST. LOUIS, Oct. 10, 2023 /PRNewswire/ — Ansira Partners, Inc. (“Ansira”), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced a strategic partnership with Annex Cloud, a technology platform that transforms customer loyalty experiences for global enterprises. Collaboration between the two companies will result in greater loyalty offerings for clients from enhanced tracking, rewarding, and profiling, to strategy and analytics, as well as a robust loyalty solution…
MRP adds further enrichments and scale to its’ industry-leading account intelligence and demand generation solutions. PHILADELPHIA, Oct. 10, 2023 /PRNewswire/ — MRP, a leading global account intelligence provider that accelerates demand generation for the world’s most ambitious brands, today announced further advancements to its breadth of buying interest data coverage. MRP customers will continue to benefit from the most comprehensive intelligence-driven demand generation solutions today, with the addition of lower funnel buying interest intelligence sources. By adding tracked engagement with content aligned with buying interest, including review sites and case studies to MRPs already robust intent engine, B2B revenue teams can more effectively…
Awards Recognize Achievements in Successful Customer Engagement Strategies SAN MATEO, Calif., Oct. 10, 2023 /PRNewswire/ — OneSignal, the world’s leading customer engagement platform, today announced the winners of its first annual Customer Engagement Awards, “The Ennies.” These awards celebrate the exceptional efforts and achievements of OneSignal users who have demonstrated unique customer engagement strategies and successful outcomes. Twenty percent of apps today launch using OneSignal, contributing to a user base of 2 million marketers, product managers, and developers, which gives OneSignal a comprehensive view of customer engagement strategies at scale. The Customer Engagement Awards received an array of nominations of OneSignal customers across various industries and…
Media in retail expert Rockbot acquires Nerdy Bunny to optimize customer engagement and meet the evolving demands of the market. OAKLAND, Calif., Oct. 10, 2023 /PRNewswire/ — Rockbot, a multiproduct media platform that creates enhanced in-location customer experiences, announced the acquisition of Nerdy Bunny, an interactive signage and retail display solutions platform. This strategic endeavor brings together two industry leaders with a shared vision of redefining the future of the in-store retail environment. “We are thrilled to join forces with Rockbot and supercharge our mission of helping retailers innovate, solve complex challenges, and bring ambitious customer experiences to life,” Nerdy Bunny CEO Itai Ben-Gal says. Nerdy Bunny…
AUSTIN, Texas, Oct. 10, 2023 /PRNewswire/ — The Swiss Government is bringing Xtra to businesses and universities in Texas and has targeted the state to promote the country’s core business values and strengths. The Swiss have always seen the benefit of being Xtra and consistently pushing boundaries, innovating, and exceeding expectations. Recently listed as the world’s most innovative country for the thirteenth consecutive year by the UN WIPO’s Global Innovation Index, Switzerland sees Texas as a natural business partner. The new X marks the spot campaign will promote Switzerland as an invaluable partner offering Xtra solutions to take Texas businesses and universities that Xtra mile. Whether companies are looking for European Xpansion,…
nnovative and solution-focused advertising executive comes to Ipsos MMA with 15 years of analytic, media, marketing mix, attribution and planning experience NEW YORK, Oct. 10, 2023 /PRNewswire/ — Ipsos MMA, Inc., the global leader in helping companies understand and optimize their marketing, pricing, promotional and media strategies and investments is pleased to announce that Lakshimi Sarju has joined the company as Vice President, Analytic Consulting and will also be playing an expanded role in supporting Ipsos MMA’s innovative Unified Marketing Mix Modeling & Agile Attribution capabilities. Lakshimi joins Ipsos MMA from Horizon Next, a division of Horizon Media agency, where she led a team of analysts through…
Dispatch released the definitive guide to distributed commerce during the recent Dreamforce Conference NEW YORK, Oct. 10, 2023 /PRNewswire/ — Dispatch, a comprehensive distributed commerce platform, today announced the prior release of its definitive guide called Distributed Commerce 2023: Everything You Need to Know at Dreamforce 2023 hosted by Salesforce. The guide is designed to educate marketing and sales executives looking to enhance their sales strategy by leveraging untapped channels via shoppable content and distributed commerce. Dispatch Co-Founder & CEO, Byron Sorrells, commented on the release of the guide: “Consumers are everywhere all at once. With the ubiquity of fast, free shipping and payment methods like…
5×5’s data ecosystem delivers immediate boosts in resolution rates and precision WINDERMERE, Fla., Oct. 10, 2023 /PRNewswire/ — Aqfer, the Marketing Data Platform-as-a-Service (MDPaaS), today announces an OEM integration with 5×5 Data Co-Op. This partnership allows Aqfer clients seamless access to the expansive 5×5 data ecosystem. 5×5 Data Co-Op helps client members eliminate the chaos of data sourcing across myriad platforms including DSPs, CDPs, Marketing Automation Platforms, and more. Leveraging the network effect of industry-wide data collection, 5×5 takes the lead in ensuring the most accurate identity associations, effectively eradicating inaccuracies stemming from incorrect registration data or email forwarding. This collaboration sets a new…