This new Studio will unlock the full potential of ServiceNow for clients, driving efficiency, agility, and innovation, propelling growth and performance across diverse domains NEW YORK, Oct. 11, 2023 /PRNewswire/ — Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today announced the launch of a dedicated ServiceNow Studio. This new Studio will further help clients leverage the full potential of the ServiceNow platform, enabling them to drive the efficiency, agility, and innovation that will unlock new levels of growth and performance across IT, HR, customer experience, creativity, and beyond. Globant’s new ServiceNow Studio is a culmination of more than…
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Ada’s Generative Actions offers an end to scripted chatbot limitations, enabling AI chatbots to take informed, personalized actions that support customer needs TORONTO , Oct. 11, 2023 /PRNewswire/ — Today Ada, the world’s leading AI-native customer service automation company, introduces Ada Generative Actions, a product that leverages ground-breaking generative AI technology to resolve increasingly complex customer inquiries (those that would have required an agent to use multiple business systems). With Generative Actions, companies can quickly build third-party integrations using plain language, without code, enabling safe and reliable automated responses to customer inquiries based on multiple sources of information. With this advancement, Ada is…
SAN DIEGO, Oct. 11, 2023 /PRNewswire/ — Guidance, a full-service ecommerce agency driving business for retailers, brands, and manufacturers, announced today that it has been named the Commerce Partner of the Year North America winner at Opticon 2023, presented by Optimizely, the leading digital experience platform (DXP). Optimizely helps companies worldwide orchestrate their entire content lifecycle, monetize every digital experience, and experiment across all customer touchpoints. “Commerce is a broad topic at Optimizely, and one partner has stood out in 2022. Delivering B2C, B2B, B2B2C, D2C, and Marketplace solutions for our clients,” said Diane Schmidt, VP Partner Development, Americas at Optimizely. “This partner delivered services…
Optimizely One offers unprecedented levels of flexibility, simplicity, and control through a singular AI-accelerated workflow that powers every stage of the marketing lifecycle SAN DIEGO, Oct. 11, 2023 /PRNewswire/ — OPTICON — Optimizely, the leading digital experience platform provider, today announced a new operating system for marketing practitioners built on its industry-leading digital experience platform: Optimizely One. Up until now, the market has had to make the difficult choice between building a stack that caters more to either developers – think open and highly customizable but complex – or to practitioners – resulting in disparate point solutions that create a lot of overhead costs and disjointed…
LONDON, Oct. 11, 2023 /PRNewswire/ — Global media agency Assembly announced today the appointment of Dan Roberts as Head of Search & E-Commerce in Europe. As the Head of Search and E-Commerce, Roberts will drive the European agency’s digital marketing initiatives, elevating brands to new heights in the digital landscape. Roberts will lead a team of 60+ individuals and report directly to Assembly Europe CEO Matt Adams. Roberts joins Assembly with over 12 years of experience at global network agencies, including Dentsu and GroupM. He most recently served as the Head of Paid Search at Wavemaker, where he redefined product and accelerated search maturity. Collaborating closely…
Early Generative AI adopters see a 12% return on Generative AI investments NEW YORK, Oct. 10, 2023 /PRNewswire/ — Deloitte Digital’s new research on Generative AI in Marketing Content Production reveals that Generative Artificial Intelligence is already reshaping content production for marketing, with 26% of surveyed marketers already using Generative AI, with another 45% planning to by the end of 2024. In a rapidly evolving digital world, content marketing stands as a key element for marketing success for businesses across various industries. The research reveals content marketing has become vital to the digital marketing strategies of 8 in 10 surveyed leaders, with its importance…
DUBLIN, Oct. 10, 2023 /PRNewswire/ — In light of recent EU directives designed to challenge the dominance of Big Tech companies, including giants like Amazon, Apple, and Microsoft, businesses are rapidly reassessing their digital strategies. These groundbreaking regulations have aimed at providing users with more choices and promoting fairer competition. In such a transformative digital landscape, the need for comprehensive and actionable data has never been greater. That’s where the research report “Digital Marketing – Worldwide Online Search Trends and Forecasts” report available on ResearchAndMarkets.com becomes an indispensable tool for business entrepreneurs and managers. This meticulously researched report dives deep into the intricacies of digital search data, offering unparalleled insights…
NEW YORK, Oct. 11, 2023 /PRNewswire/ — Ogury, the global leader in personified advertising, today announced the nomination of Samir Chabab as Vice President of Marketing. In his new remit, Chabab will be in charge of elevating Ogury’s local and regional presence by driving brand awareness, recognition, and business growth. Chabab is an accomplished marketing leader with significant experience across the AdTech industry, where he spearheaded the development and implementation of global marketing and communication strategies for both B2B and B2C companies. He brings with him significant experience, connections, and a deep knowledge of the digital advertising industry, both from…
PASADENA Calif., Oct. 10, 2023 /PRNewswire/ — DQLabs, the Modern Data Quality company, today announced that Ankush Jain, a highly respected former Gartner Analyst, Augmented Data Quality, Data Observability and Data Management at Gartner, has joined DQLabs as Head of Marketing and Product Strategy. Ankush’s accomplished career at Gartner included serving as the Lead Author for the Data Quality Magic Quadrant and leading the evolution of the market towards Augmented Data Quality. He also played a pivotal role as the first individual at Gartner to introduce and define the Data Observability space, which subsequently led to the creation of the Market for Data Observability,…
Integrated solution uses ERP data to uncover cross-selling opportunities, and enables smart operational decisions with CRM pipeline information TUSTIN, Calif. and SAN FRANCISCO, Oct. 10, 2023 /PRNewswire/ — SYSPRO, a global provider of industry-built enterprise resource planning (ERP) software, and SugarCRM, provider of the award-winning AI-driven CRM platform, today announced a partnership that provides mid-market manufacturers and distributors with a tightly integrated ERP and CRM solution. As a result, customers can align the front and back offices to optimize inventory, streamline supply chain and manufacturing operations, and drive additional revenue. The joint SYSPRO ERP and SugarCRM offering delivers two-way sharing of information from both platforms. When…