Author: PRNEWSWIRE

Kastle honored for its support of entrepreneurial business partners in keeping their workplaces and people safe as well as productive so they can flourish FALLS CHURCH, Va., Oct. 31, 2023 /PRNewswire/ — Inc. Business Media last week announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startup businesses grow. The list recognizes Kastle among 389 firms in health and wellness, security technology, financial services, legal, logistics, and productivity, as well as other areas of business. All 389 companies received top marks from clients for being instrumental in helping leadership navigate…

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LOS ANGELES, Oct. 31, 2023 /PRNewswire/ — Quantasy+Associates, the dynamic marketing agency renowned for its innovative digital campaigns, has emerged victorious at this year’s highly anticipated MediaPost OMMA Awards, as well as securing a consecutive win for the Muse Creative Awards. The agency has been recognized for its outstanding contributions to the cultural and digital marketing landscape, specifically for its work on the Honda Dreamlab and The Black Consumer Project. “Quantasy is truly honored to be recognized by both MediaPost and Muse for pushing the boundaries of creativity,” says Will Campbell, CEO of Quantasy. “We are grateful to our clients, partners, and our…

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CX

Now, Fortune 500 companies can execute unlimited, modern CX use cases leveraging advanced generative AI and automation. SAN CARLOS, Calif., Oct. 31, 2023 /PRNewswire/ — Innervate, the dynamic customer experience company, today announced a powerful next generation of its industry-first AI-powered Digital Asset Management (DAM) solution. The release is packed with new generally available features, including AI HTML5-Asset Generator, AI Marketing Copy Generator, Enterprise Catalog Image & Video Generator, Multi-Variant Manager and Digital Asset Traceability — all available alongside nearly 100 other dynamic CX apps within the Innervate AppXchange. Unlike AI tools for highly technical users, Innervate’s industry-first DAM capabilities empower non-technical users with generative AI to…

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Recognition comes along with Amsive’s latest report on the importance of Audience Science™ to accelerate growth for clients NEW YORK and CHICAGO, Oct. 31, 2023 /PRNewswire/ — Leading performance marketing agency, Amsive’s Erin Rooney Doland has been named Search Marketer of the Year, while the agency received top accolades for Best Local Search Marketing Initiative – SEO in Search Engine Land’s internationally recognized program honoring excellence among the world’s top search marketers. This year’s competition saw nearly 200 submissions from leading digital agencies, in-house marketing teams, and individuals around the world. “We are incredibly honored to receive both of these industry…

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LOS ANGELES, Oct. 31, 2023 /PRNewswire/ — Nativo, the platform where brands unlock the power of content to engage and influence their audiences, announced today it has joined ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), a coalition of entities from the entire marketing ecosystem that prioritizes diverse consumers and equity in the marketplace. AIMM was established to create a movement that reflects a world of acceptance by celebrating differences and highlighting human truths that unite us. They support their mission with emphasis on data transparency and minority-owned media, actively working to ensure that the multicultural ecosystem is empowered to reach…

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COCONUT CREEK, Fla., Oct. 30, 2023 /PRNewswire/ — Site Impact, a company providing multi-channel direct marketing solutions, announced today the appointment of Michael Conway, MBA as Chief Technology Officer. Mr. Conway will be responsible for leading the technology teams, steering transformation initiatives, and ensuring Site Impact remains at the forefront of our industry. Mr. Conway has been in technology for over 30 years. In his most recent role as the CTO at Bidtellect, Michael spearheaded the company’s Product and Technology Divisions. In those 30 plus years Mr. Conway has been responsible for developing high-transactional systems, with notable experience at NASA’s Goddard…

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Recognized leaders in the Art and Algorithms of Brand Devotion MINNEAPOLIS, Oct. 31, 2023 /PRNewswire/ — The Lacek Group, an Ogilvy company and national leader in loyalty, experience and customer-engagement marketing, proudly celebrates its 30th year in business in 2023. Focus on innovation, creativity, and results for our clients and community will continue to set The Lacek Group apart. “We’re immensely proud of the work we’ve done, the relationships we’ve built, and the reputation we’ve created over the past 30 years,” said Bill Baker, CEO. “Looking ahead, our focus on innovation, creativity, and results for our clients, colleagues, and community will…

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Ad spending in retail media, paid search and paid social grew from Q2 to Q3, with every channel seeing its strongest spending month of 2023 during the third quarter, according to Skai’s Quarterly Trends Report. SAN FRANCISCO, Oct. 31, 2023 /PRNewswire/ — Today, Skai, a leading omnichannel platform for performance marketing, published its Q3 2023 Digital Marketing Quarterly Trends Report, an in-depth analysis of the digital marketing trends that defined the second quarter of this year, along with an interactive infographic detailing key analysis. Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some…

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Leading marketing platform expands product suite and strengthens executive team to accelerate growth SAN DIEGO, Oct. 31, 2023 /PRNewswire/ — With an innovative AI roadmap, a growing roster of blue-chip companies and a significant demonstration of its competitive advantage, Cordial raised the bar in 2023, charting a course to transform the future of marketing. The only true marketing platform that empowers brands to fully automate their marketing strategies, Cordial delivered 369% ROI to customers, reducing costs, improving efficiency and boosting revenue, according to a Forrester Total Economic Impact Study. “Our unparalleled accomplishments in 2023 make one thing clear: We’re meeting the moment for marketers,” said Jeremy Swift,…

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CX

XIAMEN, China, Oct. 31, 2023 /PRNewswire/ — Yeastar, the world’s leading provider of Unified Communications (UC), announced the winners of its 2023 Yeahs Awards yesterday at its annual event, Yeastar Day. The Yeahs Awards recognize the outstanding achievements of Yeastar’s partners and their finest projects featuring Yeastar technologies. This year’s Yeahs Awards recipients are: NCX Solutions As one of Africa’s largest municipal energy utilities, City Power has a clear mission: to provide sustainable power supply to the residents of Johannesburg. However, its aging analog system was hampering its communication efficiency and call center operations. NCX Solutions helped City Power upgrade to…

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