Omnicom Media Group Agency Takes Top Slot in RECMA Diagnostics Report for Sixth Consecutive Edition, Widens Its Lead in the Marketplace “OMD has no direct competitor today.” NEW YORK, Nov. 1, 2023 /PRNewswire/ — In the latest edition of the highly regarded Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media Group agency OMD Worldwide has been named the best performing global media network overall, marking the sixth consecutive edition over the past three years in which OMD had topped the Diagnostics report. As revealed in the report, OMD has widened its lead over its nearest competitor to an historic level, resulting in a…
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Network-as-a-Service platform expands to more locations to serve more businesses DENVER, Nov. 1, 2023 /PRNewswire/ — Disrupting an industry requires a deep understanding of business needs and an investment in continuous innovation. Just three months after Lumen Technologies (NYSE: LUMN) launched its first Network-as-a Service (NaaS) capability, it has expanded the service from 23 data centers to 136 across North America. Lumen® Internet On-Demand is now available to these data center customers and in Lumen on-net enabled locations. Numerous industries are embracing this service for its quick, flexible internet connections, helping them meet their unique connectivity needs. We continue to build…
Globally Unified Digital Video Advertising Platform Delivers Paramount’s Massive Content Portfolio Through a Simple, Scaled Solution, Unmatched in Quality, Capabilities and Ad-Supported Reach NEW YORK, Nov. 1, 2023 /PRNewswire/ — Paramount Global (NASDAQ: PARA; PARAA) today announced the global expansion of EyeQ, bringing one of the biggest premium video advertising platforms in digital media to regional and multinational marketers worldwide. EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount’s massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution, driven by the company’s streaming momentum. Pluto TV, the most widely-distributed FAST…
BOSTON, Nov. 1, 2023 /PRNewswire/ — Isovera, a leading digital creative agency, is excited to announce its acquisition of The Boston Group (TBG), a distinguished global marketing communications firm. This strategic partnership enables organizations to seamlessly go to market with competitively differentiated brand platforms across all audience channels. The collaboration merges both organizations’ talents and deep expertise across diverse B2B categories, delivering even greater capabilities and efficiency to a robust roster of leading clients. “We are thrilled to welcome The Boston Group into the Isovera family. Merging our capabilities reflects our commitment to delivering unmatched value to our clients, and brings true experts together in…
The agency will work closely with the Stagwell Brazil team with a focus on digital marketing and performance SÃO PAULO, Nov. 1, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Clarita, an integrated communications agency, are partnering to offer new solutions and scalability to their clients. Clarita, founded in 2018 by Pedro Cavalcanti – who has worked in creative areas at agencies such as AlmapBBDO and Africa – currently has clients such as Harald and JHSF in its portfolio.Clarita will work directly with Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil, focusing on digital marketing, media and performance, bringing to the group’s…
SAN DIEGO, Nov. 1, 2023 /CNW/ – GoSecure, a renowned provider of managed detection and response solutions complemented by its expert professional services, is elated to announce the promotion of Anne-Marie Faber to the position of Chief Marketing Officer (CMO). With over 15 years of specialized experience in the IT industry, Anne-Marie’s focused expertise makes this promotion an embodiment of GoSecure’s vision for a future defined by strategic innovation and unparalleled market leadership. Anne-Marie Faber, now embracing the title of GoSecure’s CMO, has a rich history that stands as a testament to her prowess in the marketing realm. She has…
HOUSTON, Oct. 31, 2023 /PRNewswire/ — Innovapptive has been awarded a 2023 Houston Dealmaker of the Year Award by the Smart Business Network. The award recognizes outstanding business leaders who demonstrated exceptional expertise in dealmaking, mergers and acquisitions, and capital sourcing over the past 24 months. Honorees will be celebrated at the upcoming Houston Dealmakers Conference on Nov. 8, at the Houston Country Club. The Smart Business Network Dealmaker of the Year Awards represent a mark of distinction and a testament to the exceptional track record and remarkable business acumen of the recipients. These leaders made significant contributions to their industries, showcasing their ability to navigate…
ReachTV Announces Season 2 of ‘The Business of Sports’ filmed live at AWNewYork NEW YORK, Oct. 31, 2023 /PRNewswire/ — Advertising Week, the worldwide gathering of marketing, advertising, technology and brand professionals, and ReachTV, the leader in delivering curated and original programming to over 500-million travelers, have expanded their global content partnership focused on business, media, culture and entertainment. The expanded partnership launched at Advertising Week New York will feature the following elements: “The Advertising Week platform has always been about helping brands and marketers navigate what’s coming next in the technology and marketing space,” said Douglas Rowell, Advertising Week’s Executive Producer and Global Head…
Digital business services company honored for customer-centric immersive experiences and revolutionary solutions that helped gained client loyalty NEW YORK, Oct. 31, 2023 /PRNewswire/ — Teleperformance, a global leader in digital business services, today announced that Frost & Sullivan recognized the company with the 2023 Global Company of the Year Award for its industry excellence in omnichannel customer experience in the metaverse. In honoring Teleperformance, Frost & Sullivan cited the company’s extensive history serving many of the top video game brands in the video gaming industry, which provides the company with deep knowledge servicing consumers in immersive environments. Frost & Sullivan also noted the company’s strong focus…
PLANO, Texas, Oct. 31, 2023 /PRNewswire/ — O’Neil Digital Solutions Inc. (O’Neil), a distinguished leader of data-driven customer communications management solutions, is pleased to announce the appointment of David J. Blanton as its new Chief Executive Officer. David J. Blanton joins O’Neil with an impressive track record, having most recently served as Senior Vice President of Cloud, Infrastructure & Security at Cognizant. He has also held pivotal leadership roles at Atos, Unisys Corporation, and other renowned technology services firms. This strategic appointment underscores O’Neil’s commitment to its growth strategy, grounded in technology expertise, data analytics, and a dedication to innovation in customer communications. The company…