Toshiba has remained a crucial strategic partner for Synology. And recently, both parties signed an MoU to reaffirm their shared vision. Synology and Toshiba have been in synergy for years. Working on a centralized platform that simplifies IT administration. And on March 18th, they strengthened this long-term partnership by signing a memorandum of understanding (MoU). This MoU is a commitment to creating value and facilitating advanced solutions. With Toshiba becoming one of Synology’s longest-standing partners, they hope to deepen their relationship and collaborate on fresh projects, especially data management. The objective is to exceed customer expectations and leave a permanent…
Author: Ciente Editorial Team
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Meta hopes to lessen biases in content. To ensure this and foster community, it has launched Community Notes, inspired by X, across its social apps. From third-party fact-checkers to community moderators is surely a drastic move. Just like the one on X, Meta is officially launching community notes for Facebook, Instagram, and Threads, starting March 18th. This shift will foster a space with a little less bias, Meta hopes. Its previous inclinations toward third-party fact-checking organizations were to leverage experts as a solution to false content. But this took an adverse turn. Across the US, everyone holds varying perspectives and…
On Monday, Elon Musk’s X faced several outages. While this could be a DoS attack, Musk speculates the involvement of several large entities. On Monday, X faced multiple outages for users across the globe. According to DownDetector, over 39,021 users in the US alone reported being restricted from the platform, whereas the platform was down for over 2000 users. Cybersecurity specialists attribute this kind of outage as ‘denial of service (DoS),’ which is mostly carried out by an individual or a small group. It works by sending an overwhelming amount of rogue traffic to the targeted websites, working as a…
Agile is the way forward for the marketing industry. It’s the perfect go-to, given the dynamic and competitive B2B market. The B2B landscape is fast-paced, with brands having to address the evolving needs and preferences of customers. To survive and sustain requires adapting to the flux, you need to integrate a different approach in your strategy- Agile Marketing. Agility, which began as a software development concept, now stands as a transformative methodology for modern marketing teams. Agile marketing provides the necessary tools that equip your teams to respond to market shifts and adjust campaign strategies. This strategy centers on customer…
AI-written and curated content is becoming the norm. And solo creator Takhir Adilzhanov aims to capitalize with Postwhale. Postwhale, the AI agent designed to streamline content creation, has launched a marketing automation platform for content creation. The tool is built, managed, and supported by one person: Takhir Adilzhanov. He built it to create efficient and SEO-friendly content creation workflows for brands. “Our platform combines advanced artificial intelligence with practical marketing requirements,” said Takhir Adilzhanov, Founder of Postwhale. “We enable marketing teams to focus on strategy development while our system handles the complete content production cycle-from topic ideation to final publication through a single, cost-effective platform. The rise of AI-written and curated content. As AI tools increase,…
Reddit has decided to reduce friction between its users and the app. The announcement is divided into two parts. Reddit is becoming a marketing tool. Veteran marketers know the importance of Reddit. It provides user insights and shows marketing teams discussions surrounding a particular topic. Most memes, ideas, and cultural references are created from Reddit’s passionate subreddit. Now, Reddit is providing tools to enable content creation on their forums. The internet’s first page, which was marked by organic and spontaneous creation, could see a rise in pre-meditated content. But the content on the platform has been like that for a…
Personalized campaigns drive better customer engagement by fostering brand trust. And customer analysis provides valuable insights that help you deliver these initiatives. The B2B market is highly competitive, demanding deep customer understanding. Without a clear understanding of customer identities and needs, along with patterns of purchase decisions, a brand’s marketing efforts will be futile. Customer analysis creates the foundation for a successful relationship with the brand while delivering effective strategies. It provides customer details like buying patterns, purchase history, and how they respond to campaigns, which helps personalize campaigns. To remain competitive or surpass your rivals, you must master thorough…
Email marketing has been getting a bad rep lately. Of course, why wouldn’t it? Think of all the marketing communications you receive from people or organizations you barely know. feels like spam and a complete waste of time. Your buyers are thinking the same. They don’t know what you offer or don’t even need what you’re selling. All they want is whatever fancies them at that moment. It could be an article that helps them understand their industry better or a moment in their life they’re reflecting on. What role does your email play in this scenario? If you catch…
Black and White Zebra has rebranded their sales and marketing tool SoftwareSelect to Revleads. A leading tech media company, the transition reflects BWZ’s ongoing commitment to providing solutions tailored to the needs of B2B SaaS sales and marketing. Revleads will be providing B2B SaaS vendors with access to a “scaled, niche, and highly engaged audience actively researching, comparing, and purchasing software. Unlike traditional advertising platforms.” Revleads differentiates itself by offering precision targeting with intent-driven engagement. In BWZ’s words – “This approach minimizes wasted ad spend while maximizing lead quality and conversion potential. By leveraging its targeted user base, the platform…
Google has launched new AI features powered by Gemini. With these additions, Google hopes to help its users with new and complex questions. In the US, Gemini 2.0 will be used for AI overviews to help with complex questions like coding, mathematics, and multimodal queries. These queries will be answered faster and be of higher quality. However, Google is not satisfied with stopping at AI overview. They have heard their users asking for AI responses for even more of their searches. In response, Google will be launching AI Mode, an early experiment in labs. This will be a new search…
