Nosto has launched a full site A/B testing & optimization solution, expanding their existing capabilities to allow brands the full power of conversion rate optimization. They launched the solution to enable brands to test all website elements, helping them maximize their e-commerce growth. With the suite, businesses can A/B test and optimize page layouts, CTAs, and more. “Nosto has always been a data-driven platform that offers the extensive intelligence needed to deliver high-performing e-commerce experiences at scale. Our introduction of full site testing only builds on this, widening the pool of insight that merchants can use to drive growth. Though…
Author: Ciente Editorial Team
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The social media giant has agreed to pay a large sum to settle a lawsuit filed by the US President. Meta will be paying $22 million to Trump’s presidential library. The remaining $3 million will be legal fees to address the lawsuit challenging his Facebook and Instagram account suspensions. In 2021, Donald Trump slammed a lawsuit against Meta and its chief executive, Mark Zuckerberg, regarding his account suspension after the 6th Jan Capitol riots. It held Meta responsible for violating his rights by suspending his accounts. The allegations pointed out a possible collusion with Democratic lawmakers to silence him. For…
Reddit Pro Trends During the CES 2025, Reddit launched Pro Trends. This was launched to assist users (Businesses) of Reddit Pro, a suite of free tools for businesses to build organic presence on Reddit. This allows users to visualize and track any keyword or phrase. From the brand’s own name to viral trends, businesses will be able to keep track of everything. As Reddit puts it: – “Additionally, for over 100,000 pre-programmed “smart” keywords and phrases, users can see [4]: NBA and Wayfair have already been using Pro Trends as a test to join conversations. AMA Ads With Pro Trends,…
Threads has crossed 300 million active users, and Meta Platforms will soon begin testing the launch of ads. It is on track to surpass X as the preferred real-time social app, making ads an appealing option for many brands. In this testing phase, image ads will appear in the Threads home feed. Although Meta initially stated that it would launch ads after Threads reached a billion users, its 300 million user base is gaining momentum, making it inevitable that ads will continue rolling out. However, the test will involve a small group of users, with ads displayed as images between…
There’s more to B2B marketing automation than bulk emails. It’s about tapping into the unique requirements with the signature ingredient—personalization. When brands think of delivering marketing automation solutions, they may consider implementing different approaches. However, the core of B2B marketing automation is personalization. It allows companies to create specific messages that meet the unique requirements of each prospect and decision-maker. And the best part? It can be automated! Personalized marketing automation is gaining increasing importance as more B2B want to establish strong customer relationships and increase conversion rates. While adopting a personalized approach, it’s important to employ specific methods that distinguish your business…
PPC campaigns have the ability to boost the return on investment. But how can B2B brands leverage white label services to increase conversions? Many brands prefer pay-per-click (PPC) ads because they allow precise targeting, generating high-value leads. It’s an effective route for accelerating the sales cycle while controlling the advertising budget and measuring results using suitable analytics. Some of the best platforms for PPC include Google Ads, LinkedIn Ads, and Meta Ads. However, the B2B sales cycles are often long, so these ad campaigns may not be able to generate results immediately. Also, companies may lack adequate resources to set…
The SaaS market is in quite a conundrum. The old playbooks aren’t working, and while it can be chalked up to the amount of content in the market, it is more than that. The industry is facing a brand-new problem: the oversaturation of data points and an overreliance on that data. While the B2B SaaS train chugs on, is it time to rethink the marketing principles? The SaaS marketing playbook is outdated. Jon Miller, the co-founder of Marketo, was a pioneer in the SaaS field. Most of the common principles that the marketing world takes for granted today were perfected…
Marketers want a single answer – why buyers buy. They require an in-depth window into consumer behavior and patterns. Can intent signals prove fruitful? In the pre-digital age, traditional forms of marketing used to depend on a single thread between sellers and buyers. The marketing messages were printed in newspapers or broadcast on radios – quite a “see-what-sticks” formula. The broader the audience, the higher the possibility of reaching potential buyers. At least, this was their underlying hope. Marketing has taken a huge step forward – by using what is already available. In this case, it is the buyer data…
Product events are tedious and difficult to manage. Can product event marketing automation simplify the process and negate the need for multiple hands?
Ads influence brand awareness when paired with a comprehensive strategy. So, how do we realize the full potential of paid ads for optimal performance?