Jim Kraus, President of the Buyer Persona Institute, provides a fresh look on prospects’ buying decisions SYRACUSE, N.Y., April 16, 2024 /PRNewswire/ — Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, today announced that the 2nd edition of Buyer Personas will be available to the public on July 30, published by Wiley. This newly revised and expanded version of the groundbreaking marketing book provides a fresh look into understanding prospective customers’ buying decisions to empower companies to influence them and win more business. Buyer Personas enables marketers to stop basing critical decisions…
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New integration enables Constant Contact users to harness data from Square for more targeted and effective marketing campaigns WALTHAM, Mass., April 16, 2024 /PRNewswire/ — Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square’s Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact’s app in the Square App Marketplace. Constant Contact users can now automatically sync customer contact and…
The status quo will continue to challenge the American worker unless we harness the latest technologies to change the industry. NEW YORK, April 16, 2024 /PRNewswire/ — Nayya, the data-driven adviser and leading provider of personalized employee benefits guidance, has published a report challenging the humdrum assertions made by many ecosystem players. The company, founded in 2019, already serves millions of employees, as well as many of the leading employers, consultants, PEOs, payroll companies, carriers, benefit administrators, and retirement providers across the United States. Nayya’s research showcases how offering more benefits is not solving the problem. Confusion and dissatisfaction with benefits are rising while…
The global service robotics leader upgrades its flagship smart service robot to meet growing customer demand across the world LONDON, April 16, 2024 /PRNewswire/ — Pudu Robotics, a global leader in the service robotics sector, launched BellaBot Pro, the next generation of its flagship smart service robot, using AI to deliver personalized interactions to customers throughout their dining and retail experience. This new robot includes new voice and greeting interaction, improved dish identification, an updated curve screen for advertising and enhanced safety, and efficiency features. Since its launch in 2019, BellaBot has been successfully deployed in high-traffic environments by global brands such as…
Conference sessions to focus on “Fueling Meaningful Connections,” showcasing inspiring speakers, actionable insights, and opportunities to connect and learn from the industry’s brightest SAN MATEO, Calif., April 16, 2024 /PRNewswire/ — Rakuten Optimism, the season’s biggest marketing conference hosted by Rakuten International, reveals its full agenda for its U.S. event on May 29-31 in Carlsbad, Calif. This year’s theme, “Fueling Meaningful Connections,” sets the stage for an event that will feature dynamic tracks, inspiring speakers and exciting networking opportunities. Focused on empowering marketers, the conference aims to equip them with the insights to make intelligent, impactful business decisions and thrive in today’s fiercely competitive landscape. Highlights of the…
Company also announces new chief operations officer, chief strategy officer DALLAS, April 16, 2024 /PRNewswire/ — Aerwave, a next-generation managed WiFi platform leading the transformation of the connectivity foundation in the multifamily industry, today announced it has hired Ed Wolff as its president and chief revenue officer. Along with the appointment of Wolff, Charles Walker will be promoted to chief operations officer and Daniel Jensen will transition to chief strategy officer. Since its inception in 2019, Aerwave has accumulated a multi-market portfolio of more than 30,000 apartment homes with an additional 200,000 apartment homes in the pipeline. The addition of Wolff will enable the company to enter new markets,…
The Company has hired four award-winning agencies of record – Prophet (brand strategy), Cutwater (creative), DEPT® UK (social) and iProspect (media) Together, MoneyGram and these innovative agencies will transform and grow the MoneyGram brand in a way that drives business growth DALLAS, April 16, 2024 /PRNewswire/ — MoneyGram International, Inc. (“MoneyGram” or the “Company”), a leading global financial technology company that connects the world’s communities, is excited to announce a significant update to its brand evolution with the addition of four award-winning agencies of record. Following an extensive agency review process, MoneyGram has selected Prophet (brand strategy), Cutwater (creative), DEPT® UK (social) and iProspect (media). Together, MoneyGram and these innovative agencies will transform and…
COLUMBIA, Md., April 15, 2024 /PRNewswire/ — Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, announced today it is celebrating a record-breaking start to the year. The leading home service franchise group added 58 new franchise owners in the first quarter and expanded its presence into more than 100 territories across the United States. This milestone quarter and recent success are fueled by Authority Brands’ ongoing commitment to grow with like-minded entrepreneurs that are new to the industry or converting their businesses into franchises, as well as existing owners that believe in the viability of the home service…
NEW YORK, April 15, 2024 /PRNewswire/ — O’Dwyer’s, a leading public relations industry publication, has announced its annual PR rankings, naming 5WPR the second largest public relations agency in New York City. For the last 55 years, O’Dwyer’s has been ranking PR agencies based on their fees and has verified by reviewing PR firm income statements. 5WPR ended 2023 reporting $61.6M in fees. “Today, we proudly announce 5WPR continues to grow its presence as an industry leader and a force here in New York City,” said Ronn Torossian, Chairman & Founder of 5WPR. “This achievement is a direct reflection of the dedication and expertise of our…
It’s more than a transaction, with Dejavoo it’s the power to do more. MINNEOLA, N.Y., April 15, 2024 /PRNewswire/ — Dejavoo, a global leader in payment solutions, today announced its new corporate rebranding and the launch of a unified website that showcases its hardware products and software applications. The rebranding initiative reflects the company’s growth and expansion into international markets, now operating on three continents. The rebranding also reinforces the company’s name as a playful take on the French term déjà vu, where you feel like you’ve experienced something before. Dejavoo wants its customers to feel at home with their solutions right…