Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS NEW YORK, April 16, 2024 /PRNewswire/ — AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Miles Partnership, a strategic marketing company focused exclusively on travel and tourism, today announced campaign results from the VISIT FLORIDA Sun Seekers digital advertising campaign. The campaign goal was to drive visitation to and purchases in Florida, as well as a positive return on ad spend (RoAS). Utilizing AdTheorent’s Destination Sales Lift 360, the campaign drove a 363% sales lift and $67M in incremental in-market sales and yielded an overall…
Author: CienteMarTech
Retail Media, Connected TV, and Audio Advertising Experience Double-Digit Growth Creator Economy Helps Spark Social Media Rebound NEW YORK, April 16, 2024 /PRNewswire/ — Internet advertising revenues reached a record-high of $225 billion, increasing by 7.3% year-over-year overall (YoY) between 2022 and 2023, according to the newly released “IAB Internet Advertising Revenue Report: Full Year 2023,” conducted by PwC. The report found that Q4 saw the highest growth rate of 12.3% from the year prior (4.4%), with revenues rising to $64.5 billion. “Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in…
HOUSTON, April 16, 2024 /PRNewswire/ — SecurityGate, the provider of the leading SaaS platform for OT cyber improvement, is excited to announce the launch of its new channel program aimed at collaborating with service providers, resellers, technology integrators, and OEMs. This strategic initiative is designed to empower asset owners to enhance their cybersecurity posture. Effective cyber defenses are crucial as threats become more complex and frequent. SecurityGate understands the importance of mitigating risks and protecting critical assets. To achieve this goal, we strive to establish solid relationships with service providers, resellers, technology integrators, and OEMs. By working together, we can deliver comprehensive…
Sales veteran joins the contact center analytics leader to head revenue generation. FAIRFAX COUNTY, Va., April 16, 2024 /PRNewswire/ — SuccessKPI, Inc., a cloud-native CCaaS insight provider and a leader of the current 2023 Frost & Sullivan Workforce Optimization (WFO) Radar report, today announced the appointment of Josh Abich as chief revenue officer (CRO) to help the company harness and manage its continuing AI-powered hypergrowth ascent. Abich, of the Washington D.C. area, assumes responsibility for revenue-related functions including sales, customer success, delivery, customer support and sales engineering. He will work to unify and optimize the teams that have helped SuccessKPI generate high double and triple-digit growth over the…
DOWNERS GROVE, Ill., April 16, 2024 /PRNewswire/ — Allant Group LLC, a Customer Data Orchestration company, announces the addition of Speedeon life event data to its Audience Attribute Marketplace, giving Allant clients the ability to further improve their first-party data enrichment strategies. Speedeon data gives Allant Audience Attribute Marketplace users access to best-in-class life event data, including pre-mover, new mover, prenatal, new baby, newly engaged, newly married, and newly single signals for more than 50 million individuals every year. “We’re thrilled to partner with Allant Group and integrate Speedeon’s robust life event data offerings into the Allant Audience Attribute Marketplace, enhancing the depth and…
DALLAS, April 16, 2024 /PRNewswire/ — Lucas Watson is appointed Chief Sales Officer, Parcel Logistics North America, within Körber’s Business Area Supply Chain, located in Dallas, Texas, effective April 15, 2024. In his role, Lucas will lead all business development and marketing functions for the region. He comes to Körber with over a decade of industry experience in various in-house systems and applications with a strong background in sales team management, including leading system integration projects at DCS and as a global key account manager for Amazon at Fives Intralogistics. Lucas holds a Bachelor of Business Administration degree from Middle Tennessee State University and will play a key…
NEW YORK, April 16, 2024 /PRNewswire/ — Millwright Holdings today announced the appointment of Ainsley Sheikali as Head of Business Development, a newly created role. With an eleven-year career spanning B2B, consumer product, health, wellness, and executive communications, Sheikali brings a wealth of experience and strategic acumen to her role, supporting growth and innovation for Millwright Holdings. She will report to Millwright Group President & Chief Client Officer Erin Vadala. “We are thrilled to welcome Ainsley as our Head of Business Development,” said Erin Vadala, Group President & CCO.Post this Sheikali is charged with leading the expansion of Millwright’s US-based marketing services agencies: Actual Agency, a boutique strategic…
Jim Kraus, President of the Buyer Persona Institute, provides a fresh look on prospects’ buying decisions SYRACUSE, N.Y., April 16, 2024 /PRNewswire/ — Buyer Persona Institute (BPI), renowned for partnering with global companies to develop buyer personas that take the guesswork out of marketing and sales, today announced that the 2nd edition of Buyer Personas will be available to the public on July 30, published by Wiley. This newly revised and expanded version of the groundbreaking marketing book provides a fresh look into understanding prospective customers’ buying decisions to empower companies to influence them and win more business. Buyer Personas enables marketers to stop basing critical decisions…
New integration enables Constant Contact users to harness data from Square for more targeted and effective marketing campaigns WALTHAM, Mass., April 16, 2024 /PRNewswire/ — Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square’s Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact’s app in the Square App Marketplace. Constant Contact users can now automatically sync customer contact and…
The status quo will continue to challenge the American worker unless we harness the latest technologies to change the industry. NEW YORK, April 16, 2024 /PRNewswire/ — Nayya, the data-driven adviser and leading provider of personalized employee benefits guidance, has published a report challenging the humdrum assertions made by many ecosystem players. The company, founded in 2019, already serves millions of employees, as well as many of the leading employers, consultants, PEOs, payroll companies, carriers, benefit administrators, and retirement providers across the United States. Nayya’s research showcases how offering more benefits is not solving the problem. Confusion and dissatisfaction with benefits are rising while…