Author: Ciente Editorial Team

Coca-Cola has used generative AI to create a new campaign- Masterpiece. And yes, it has been a roaring success.

Know how top orgs use project management to maximize their business value and adopting a broader & more strategic focus on their marketing efforts.

Discover the latest influencer marketing trends to watch out for in 2023. From micro-influencers to authenticity, learn how to stay ahead in this evolving industry.

Gen Z is influencing trends and shaping how people relate to brands. How can marketers capitalize on this shift?

Nitin Sharma
AVP – Consumer Success & Insights Mining @ Hakuhodo – AGL

Skyrocketing business ROI doesn’t stem just from marketing your business. The goal is to overcome dynamic operational challenges using smarter Martech tools. Marketing technology is transforming the way businesses approach their marketing strategies. With the right implementation and utilization of Martech tools, marketers can streamline their efforts and maximize the impact of marketing technology investments to drive growth. The tools also help in examining customer behavior and optimize the campaigns for a better ROI. A study by BDO & WARC shows that the global Martech market is projected to grow from $121.5 billion in 2020 to $182.6 billion by 2025. This gives the laggards…

Marcom can’t be a piecemeal strategy. It needs to be connected to data and cross-functional expertise to be impactful. High-quality marketing communication inspires your audience to take action and drives better business results. But to craft excellent communications, CMOs must build a robust core and gauge marcom competencies. This article will deconstruct that and offer insights that would help marketing leaders deliver impact. Let’s drill it down. Why Marketing Communications matter so much Marcom isn’t only about promoting a brand; it gives your brand a personality. Along with CX, marcom matters a lot for loyalty and brand memory. How a…

There’s a chasm between the CX brands deliver and what customers expect. Technology can bridge this gap. The CX technology space is rapidly growing, and this acceleration is so fast-paced that in just four years, the industry grew from $471 Bn to $641 Bn in 2022. What does it mean for your business? What does it translate to in terms of growth and customer demands? During such economic headwinds, business leaders must prioritize efforts that boost CLV. It’s time to get serious about customer experience technologies or risk becoming irrelevant. A part of the picture Many businesses have begun leveraging…

Elisa Phillips VP, Sales @ Omneky You joined Omneky as the VP of Sales in February this year. How has the journey been so far? To what extent do you think tech is changing the dynamics between sales and marketing? Could you enlist some of the pain points Omneky has been solving for its customers? Why is creative orchestration crucial for revenue growth? What’s your take on AI-powered marketing? How is Omneky transforming the advertising landscape? Why should AI be an intrinsic element in designing ads? Elisa: In addition to personalization, AI helps to drive efficiencies, creativity and scale. AI…

High-quality data is essential to stand out when thousands of other things are vying for your customer’s attention. Marketing is transforming to support the modern customer journey. With adults making 35000 decisions a day, the cognitive load can become too overwhelming. Marketers must gauge customer decision-making to craft the right strategy, creating more opportunities. This blog post will illustrate the high-quality data imperative. Let’s dive in! The newness The volume of new tools and technologies entering the market is astonishing. The technology landscape has shifted substantially and continues to do so even now. These advancements have bestowed on people a plethora of…